Praveen Singh’s Post

🧐 Ever wonder why journalists won't share interview questions in advance? 🧐 For PR and media relations professionals, this can be a common and sometimes frustrating scenario. But there’s a method to the madness! In my latest blog, I explain the reasons behind this journalistic practice and offer valuable insight to help you prepare your clients for interviews without needing the questions ahead of time. 🎯 Key insights include: - Understanding journalistic integrity and authenticity - Strategies for educating and reassuring your clients - Effective techniques to prepare your clients for any interview scenario Transform your approach and ensure your clients are always ready to shine! 🌟 📖 Read the full blog here: https://lnkd.in/gb7MjW6T #PublicRelations #MediaRelations #PRStrategies #InterviewPreparation #JournalismEthics #ClientManagement #LinkedInLearning

Mastering the art of media interviews is no easy feat — but with the right preparation, you can feel confident in your responses no matter how tricky the questions.    Check out these tips to "wow" journalists and audiences alike with your PR poise. #publicrelations #publicrelationsagency

When it comes to getting your media spokesperson up to speed for an interview, you need a digestible, yet thorough prep document. Enter the glue that holds media interviews together…the media brief. Think of a media brief like an interview cheat sheet. It outlines the most important logistical details, high-level objectives, and messaging for a spokesperson’s media interview. Once you’ve relayed the main message for the interview, consider supplementing with: 👉🏽 Statistics to support your case – This asserts your spokesperson as an expert and helps the reporter out with data to amp up the story. 👉🏽 Examples or anecdotes that bring messages to life – Are there any customers out there using your product or service? What is the origin story of your product? 👉🏽 Any visual assets to show the reporter – Is it difficult to explain an idea, framework, or process? An image or video can help. 👉🏽 Potential questions – Not every reporter will provide questions in advance. Always draft some potential questions that might come up in the conversation. More tips from Carver Rylie Miller on putting together the perfect media brief: https://lnkd.in/gDb5N6gR #pragency #marketing #pr #mediarelations #strategy #storytellling

The best way to 10x your spokesperson's interview performance: Embrace the tough questions. 3 tips: -Brainstorm every possible "gotcha" question -Develop strategic responses that bridge to your key messages -Practice until the challenge becomes comfortable Pay more attention to preparing for the hardball questions. That's where most spokespersons struggle and where you can make the biggest improvement. P.S. The best way to anticipate tough questions is to think like a journalist. What's the most provocative angle they could take? What's the question you're hoping they won't ask? Tackle those head-on in your media training. #PublicRelations #PRAgency #MediaRelations #PRTips

PR doesn't work if you don't have skin in the game. What does that mean? -You show up for meetings with your PR team. -You review materials your PR team provides in a timely manner. -You make yourself available for interviews with reporters. -You take the time to prepare for those interviews. -You focus on building relationships with the media that transcend any specific story. #PRtips

Common media interview pitfalls 👇 1. Not setting the agenda 2. Showing up under-prepared 3. Using jargons 4. Not guiding the conversation toward the intended storyline 5. Talking too much about the competition 6. Not corroborating your statements with data 7. Talking off-the-record thinking it won't be reported 8. Avoiding uncomfortable questions The purpose of a media interview is to get a story published. You are responsible for helping the journalist see that story. Remember that the quality of your relationship goes down every time a journalist returns with no story. #PublicRelations #Marketing #StrategyVerse

The best way to 10x your spokesperson's interview performance: Embrace the tough questions. 3 tips: -Brainstorm every possible "gotcha" question -Develop strategic responses that bridge to your key messages -Practice until the challenge becomes comfortable Pay more attention to preparing for the hardball questions. That's where most spokespersons struggle and where you can make the biggest improvement. P.S. The best way to anticipate tough questions is to think like a journalist. What's the most provocative angle they could take? What's the question you're hoping they won't ask? Tackle those head-on in your media training. #PublicRelations #PRAgency #MediaRelations #PRTips