Gwen Gordon’s Post

This is how I prepare for last-minute high-stakes media interviews: 1. I review the client's key messages, their recent news and trending news 2. I anticipate tough questions and draft responses 3. I brief the client on everything they need to know about the reporter and their media outlet 4. I conduct a mock interview with pointed feedback I do this before every major media opportunity. Then when the camera rolls, my client is primed for a stellar performance. Trust the process and stay focused. P.S. Even after decades in PR, I never skip prep. The stakes are too high to wing it! #PR #PublicRelations #PRAgency #PRFirm #MediaRelations #CrisisCommunications #StrategicCommunications #ExecutiveTraining #BrandStrategy #ReputationManagement #ThoughtLeadership #LeadershipCommunication #CorporateCommunications #PRTips #PRTools

This is how I prepare for last-minute high-stakes media interviews: 1. I review the client's key messages, their recent news and trending news 2. I anticipate tough questions and draft responses 3. I brief the client on everything they need to know about the reporter and their media outlet 4. I conduct a mock interview with pointed feedback I do this before every major media opportunity. Then when the camera rolls, my client is primed for a stellar performance. Trust the process and stay focused. P.S. Even after decades in PR, I never skip prep. The stakes are too high to wing it! #PR #PublicRelations #PRAgency #PRFirm #MediaRelations #CrisisCommunications #StrategicCommunications #ExecutiveTraining #BrandStrategy #ReputationManagement #ThoughtLeadership #LeadershipCommunication #CorporateCommunications #PRTips #PRTools

🧐 Ever wonder why journalists won't share interview questions in advance? 🧐 For PR and media relations professionals, this can be a common and sometimes frustrating scenario. But there’s a method to the madness! In my latest blog, I explain the reasons behind this journalistic practice and offer valuable insight to help you prepare your clients for interviews without needing the questions ahead of time. 🎯 Key insights include: - Understanding journalistic integrity and authenticity - Strategies for educating and reassuring your clients - Effective techniques to prepare your clients for any interview scenario Transform your approach and ensure your clients are always ready to shine! 🌟 📖 Read the full blog here: https://lnkd.in/gb7MjW6T #PublicRelations #MediaRelations #PRStrategies #InterviewPreparation #JournalismEthics #ClientManagement #LinkedInLearning

When living life (either professionally or personally) in the public eye, individuals must receive proper media training to communicate clearly and concisely with journalists. Media training helps individuals to gain confidence, stay focused, be mindful of their body language, and how to maintain strong and positive media relations. Does your team need support while preparing for upcoming media interviews? Worry not. We can help you implement training/strategies to better deliver memorable media messages while being prepared to answer challenging questions without sounding overly scripted and repetitive. ..................................................................................................... It's time to show up! Learn more >> www.showupcomms.org #ShowUpCommunications #communications #mediatraining #mediarelations #events #communicationsstrategy 

Securing media interest is a big win for PR pros, but the job isn’t done there. This week’s Bliss Blog shares tips from our Media Specialist Team for setting you and your clients up for success before a media interview. Read the full piece here: https://bit.ly/4ag95wM #TheBlissGrp #mediarelations 

Mastering the art of media interviews is no easy feat — but with the right preparation, you can feel confident in your responses no matter how tricky the questions.    Check out these tips to "wow" journalists and audiences alike with your PR poise. #publicrelations #publicrelationsagency

A nuance no one talks about in PR 👇 𝐎𝐧𝐞 𝐬𝐡𝐨𝐮𝐥𝐝 𝐭𝐚𝐥𝐤 𝐭𝐨 𝐦𝐞𝐝𝐢𝐚 𝐚𝐭 𝐥𝐞𝐢𝐬𝐮𝐫𝐞. This gives enough time to delve into the subject deeper and clarify doubts, if any. This also gives time to mentally prepare answers instead of jumping onto the first thought. It is important because a poorly framed answer can confuse the journalist and such confusion can defeat the purpose of the media interview. But how to decide how much time is enough for a media interview? A rule of thumb that I use is slotting 2x the time expected for the interview. This creates enough space for the spokesperson to lead the conversation without any concern for the meeting spilling over. What's your take on the matter? #PublicRelations #Marketing #StrategyVerse

In this week’s #blog, Landis’ Andrea Davis shares why #MediaTraining is not just about acing #media interviews. From erasing interview fears to refining messaging and even improving #InternalCommunications, media training offers a wealth of benefits beyond the #newsroom. Click the link below to learn more! https://lnkd.in/gyg8SvuP #PR #PublicRelations #Communications