Marisa Vallbona, APR, Fellow PRSA’s Post

This is how I prepare for last-minute high-stakes media interviews: 1. I review the client's key messages, their recent news and trending news 2. I anticipate tough questions and draft responses 3. I brief the client on everything they need to know about the reporter and their media outlet 4. I conduct a mock interview with pointed feedback I do this before every major media opportunity. Then when the camera rolls, my client is primed for a stellar performance. Trust the process and stay focused. P.S. Even after decades in PR, I never skip prep. The stakes are too high to wing it! #PR #PublicRelations #PRAgency #PRFirm #MediaRelations #CrisisCommunications #StrategicCommunications #ExecutiveTraining #BrandStrategy #ReputationManagement #ThoughtLeadership #LeadershipCommunication #CorporateCommunications #PRTips #PRTools

PR is NEVER guaranteed… but there are a number of ways you can improve your chances for inclusion in a story!   Even after an interview happens, there is a small chance your quote could be left on the proverbial “cutting room floor.” That said, with the right team behind you, your chances for being featured can be dramatically increased.   When you work with LBR/PR we will ensure that your business is pitched to exactly the right journalists and that your expertise or product is positioned for maximum impact. We’ll also media train you or your spokespeople and handle all the interview logistics and follow-up to make the process seamless for you and the press.   Never underestimate the power of a targeted pitch, frictionless process, solid interview prep and high-touch follow-up to increase the opportunity for your business to be featured in top-tier media.   Want to learn more about what PR can do for your business? Send us a message! #PRFacts #PRIsPRIsnt #BusinessVisibility

PR doesn't work if you don't have skin in the game. What does that mean? -You show up for meetings with your PR team. -You review materials your PR team provides in a timely manner. -You make yourself available for interviews with reporters. -You take the time to prepare for those interviews. -You focus on building relationships with the media that transcend any specific story. #PRtips

When living life (either professionally or personally) in the public eye, individuals must receive proper media training to communicate clearly and concisely with journalists. Media training helps individuals to gain confidence, stay focused, be mindful of their body language, and how to maintain strong and positive media relations. Does your team need support while preparing for upcoming media interviews? Worry not. We can help you implement training/strategies to better deliver memorable media messages while being prepared to answer challenging questions without sounding overly scripted and repetitive. ..................................................................................................... It's time to show up! Learn more >> www.showupcomms.org #ShowUpCommunications #communications #mediatraining #mediarelations #events #communicationsstrategy 

In this week’s #blog, Landis’ Andrea Davis shares why #MediaTraining is not just about acing #media interviews. From erasing interview fears to refining messaging and even improving #InternalCommunications, media training offers a wealth of benefits beyond the #newsroom. Click the link below to learn more! https://lnkd.in/gyg8SvuP #PR #PublicRelations #Communications

When it comes to getting your media spokesperson up to speed for an interview, you need a digestible, yet thorough prep document. Enter the glue that holds media interviews together…the media brief. Think of a media brief like an interview cheat sheet. It outlines the most important logistical details, high-level objectives, and messaging for a spokesperson’s media interview. Once you’ve relayed the main message for the interview, consider supplementing with: 👉🏽 Statistics to support your case – This asserts your spokesperson as an expert and helps the reporter out with data to amp up the story. 👉🏽 Examples or anecdotes that bring messages to life – Are there any customers out there using your product or service? What is the origin story of your product? 👉🏽 Any visual assets to show the reporter – Is it difficult to explain an idea, framework, or process? An image or video can help. 👉🏽 Potential questions – Not every reporter will provide questions in advance. Always draft some potential questions that might come up in the conversation. More tips from Carver Rylie Miller on putting together the perfect media brief: https://lnkd.in/gDb5N6gR #pragency #marketing #pr #mediarelations #strategy #storytellling

🧐 Ever wonder why journalists won't share interview questions in advance? 🧐 For PR and media relations professionals, this can be a common and sometimes frustrating scenario. But there’s a method to the madness! In my latest blog, I explain the reasons behind this journalistic practice and offer valuable insight to help you prepare your clients for interviews without needing the questions ahead of time. 🎯 Key insights include: - Understanding journalistic integrity and authenticity - Strategies for educating and reassuring your clients - Effective techniques to prepare your clients for any interview scenario Transform your approach and ensure your clients are always ready to shine! 🌟 📖 Read the full blog here: https://lnkd.in/gb7MjW6T #PublicRelations #MediaRelations #PRStrategies #InterviewPreparation #JournalismEthics #ClientManagement #LinkedInLearning

This is how we prep a client for a major TV interview in record time: -Our team distills their key messages into clear, concise soundbites -We anticipate tough questions and practice strategic responses -Then we simulate the stress with mock interviews in realistic conditions We do this before every high-stakes media opportunity. Then when the client walks into the studio, they're cool as a cucumber and ready to nail every question. Just gotta stay focused and trust the process. P.S. Even seasoned executives need media training. The camera doesn't care about your expertise if you can't communicate it effectively. Practice makes perfect! #PRAgency #PR #PRTips #PRTools #Success #MediaRelations #CrisisCommunications