LBR/PR’s Post

This is how I prepare for last-minute high-stakes media interviews: 1. I review the client's key messages, their recent news and trending news 2. I anticipate tough questions and draft responses 3. I brief the client on everything they need to know about the reporter and their media outlet 4. I conduct a mock interview with pointed feedback I do this before every major media opportunity. Then when the camera rolls, my client is primed for a stellar performance. Trust the process and stay focused. P.S. Even after decades in PR, I never skip prep. The stakes are too high to wing it! #PR #PublicRelations #PRAgency #PRFirm #MediaRelations #CrisisCommunications #StrategicCommunications #ExecutiveTraining #BrandStrategy #ReputationManagement #ThoughtLeadership #LeadershipCommunication #CorporateCommunications #PRTips #PRTools

This is how I prepare for last-minute high-stakes media interviews: 1. I review the client's key messages, their recent news and trending news 2. I anticipate tough questions and draft responses 3. I brief the client on everything they need to know about the reporter and their media outlet 4. I conduct a mock interview with pointed feedback I do this before every major media opportunity. Then when the camera rolls, my client is primed for a stellar performance. Trust the process and stay focused. P.S. Even after decades in PR, I never skip prep. The stakes are too high to wing it! #PR #PublicRelations #PRAgency #PRFirm #MediaRelations #CrisisCommunications #StrategicCommunications #ExecutiveTraining #BrandStrategy #ReputationManagement #ThoughtLeadership #LeadershipCommunication #CorporateCommunications #PRTips #PRTools

Tech clients, especially challenger brands, tend to be focused on the media opps their PR function generates. I get it. The issue is, securing the opp is one thing, nailing it is another. As with Presidential debates, in media interviews, prep is everything. We use the resource below for clients. It also appeared the book I co-wrote with Borjana Slipicevic. You can have it for free. Spend time on interview prep. Often, it is where shit all goes wrong (or right). Good luck.

The worst thing you can do in a media interview is wing it. If you go in unprepared, hoping your charm or expertise will carry you through, brace yourself for disaster. Rambling answers, deer-in-the-headlights looks, cringe-worthy gaffes - I've seen it all from executives who thought they could "handle it." But here's the thing: even the most experienced spokesperson can get tripped up by a tough question or a high-pressure situation. Media training isn't just for newbies. Before every interview, take the time to: -Revisit your key messages -Anticipate difficult questions -Practice your responses out loud -Get feedback from a trusted advisor -Be prepared for and take advantage of that last question: "Anything else you want to add?" Preparation is the key to poise and persuasion. Don't sabotage your hard-earned media opportunity. #PR #PRAgency #PRFirm #MediaRelations #PublicRelations

The worst thing you can do in a media interview is wing it. If you go in unprepared, hoping your charm or expertise will carry you through, brace yourself for disaster. Rambling answers, deer-in-the-headlights looks, cringe-worthy gaffes - I've seen it all from executives who thought they could "handle it." But here's the thing: even the most experienced spokesperson can get tripped up by a tough question or a high-pressure situation. Media training isn't just for newbies. Before every interview, take the time to: -Revisit your key messages -Anticipate difficult questions -Practice your responses out loud -Get feedback from a trusted advisor -Be prepared for and take advantage of that last question: "Anything else you want to add?" Preparation is the key to poise and persuasion. Don't sabotage your hard-earned media opportunity. #PR #PRAgency #PRFirm #MediaRelations #PublicRelations

Make sure your spokesperson is armed with these #mediatraining tips before they take on the mic. Check out the latest in Axia Public Relations' blog on media training best practices to keep in mind before, during, and after an interview. https://lnkd.in/g39HHjMg #mediarelations #publicrelations #spokesperson #mediastrategy #mediacoverage

PR doesn't work if you don't have skin in the game. What does that mean? -You show up for meetings with your PR team. -You review materials your PR team provides in a timely manner. -You make yourself available for interviews with reporters. -You take the time to prepare for those interviews. -You focus on building relationships with the media that transcend any specific story. #PRtips

Not all press is good press. Here’s my hot take on a cautionary tale of an interview gone wrong — and how #PR pros can prepare #thoughtleaders to minimize these kinds of situations. #B2BCommunications #ThoughtLeadership #MediaRelations

Master our top five tips for a successful media interview and your confidence and comfort will build, allowing you to see the real value of media relations: https://bit.ly/48I3rDl  

A recent high-profile interview gone wrong serves as a cautionary tale for PR pros. Intuit's recent interview with The Verge did not have the desired effect, and attempts to rectify the press only boosted it’s visibility further. It's a stark reminder that even the biggest companies can stumble when it comes to media training, so our US PR Director, Raven Carpenter, has shared her top five essential tips when it comes to preparing your thought leaders for any interview. Get a full run down to remain one step ahead, here: https://ow.ly/WuN950TUF0q #PR #MediaTraining #ThoughtLeadership