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In today's rapidly evolving landscape, telcos are grappling with complex challenges driven by economic pressures, fierce competition, regulatory changes, and shifting customer expectations. To thrive, telcos must focus on delivering exceptional customer experiences, adopting a holistic end-to-end approach to the customer journey. Despite the recognised importance of customer experience, it remains a critical area where many providers fall short. The 2023 American Customer Satisfaction Index (ASCI) highlighted this issue, ranking Internet Service Providers at the bottom across all industries for Customer Service - below airlines, hospitals, and even the US postal service. However, there are signs of improvement. ISPs achieved an overall score of 71 on the ACSI's 100-point scale in 2023, the highest rating since the index began measuring ISPs in 2013. This upward trend reflects a growing recognition of the importance of customer experience. Creating a truly customer-centric experience starts with leveraging high-quality data and analytics to anticipate and address customer needs proactively. The next-generation customer experience (CX) philosophy moves beyond traditional reactive approaches to embrace agile, predictive strategies. By integrating customer, operational and network data, telcos can anticipate needs, resolve issues before they arise, and deliver highly personalised experiences across all channels. To excel in customer experience, telcos must think beyond metrics. A comprehensive cultural shift is essential - breaking down business-unit silos and fostering agility through cross-functional teams. This enables telcos to respond swiftly and effectively to evolving customer expectations. Vendor lock-in has long been a barrier to flexibility and choice, but today's customers expect seamless interoperability across networks and devices. Telcos must prioritise creating an open, customer-centric ecosystem where connectivity is not just seamless but optimised for exceptional user experience. To gain deeper insights into delivering extraordinary customer experiences and overcoming key challenges in network deployment and service provisioning, download Vitrifi’s latest InfoBrief, ‘Mastering the Wholesale Fibre Broadband Challenge with Open Access Optionality’: https://lnkd.in/etBg68XX #InfoBrief #Vitrifi #Telecoms #FibreBroadband #NetworkOperators #RetailServiceProviders #CustomerExperience #Automation #Autonomic #DataCentric #Innovation

InfoBrief: Mastering the Wholesale Fibre Broadband Challenge with Open Access Optionality

InfoBrief: Mastering the Wholesale Fibre Broadband Challenge with Open Access Optionality

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Andrew Skipsey

Consultant / Director / Investor / Advisor / NED

3mo

Mmm but what you are describing is only the back end obvious network management and operational systems effectiveness not the real world of delivering exceptional CX To be exceptional however, that’s whenever the customer calls with whatever service request the front end needs to be next-generation. We all have dreadful and superb examples almost every day across sectors. There is a superb opportunity for Altnets to integrate a communications layer to achieve superb service levels 24x7, that is not only omni-channel that includes voice. That also anticipates so well, that security is the slickest and natural AI backed voice is conversational, with real time reporting to get intervention and actions underway quickly. Then there is proper CX that is worthy of being at the forefront. Have a great weekend

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