Tracy Swedlow’s Post

Sports is going to be what changes our viewing habits. What other type of content do you know that makes people scream at the TV? Its got the money on all sides of the table to change the game and there is shed loads of tech being poured into sports all the time. It's the type of entertainment that people are most passionate about. It's the ONLY form of entertainment that people follow for their whole lives and, importantly, that they will pay crazy amounts to view Thats why subscription-based platforms, which is the way all viewing will be, love sports and can fund significant developments from its revenue The interview below is with 3 superpowers in this arena who know what's going on in OTT and Sports. Carlo De Marchis, James Walmsley and Alexis Gaï speak to me about The Sports Revolution and cultivating loyal followings #Streaming #OTT #sports https://lnkd.in/dt6yrPG6

You can't make this sh*t up. If you follow my posts you see a trend here with sports and streaming, similar to the political race. Losing billions, no public confidence overall, and absolute unwillingness to fix the core problem. When a simple single solution exists to fix it all, bring profits back, and makes happy consumers/fans. #nextgenstreaming #freecast #streamingwars #nomoreappdiving #sports #streaming https://lnkd.in/dXtncA_7

🔴 𝐎𝐧𝐞 𝐏𝐥𝐚𝐲𝐞𝐫 = 𝐎𝐧𝐞 𝐂𝐚𝐦𝐞𝐫𝐚. Is this the future of sports broadcasting? ➡ ESPN's Mbappe Cam. On paper, it all seemed perfect: 🔴 ESPN decided that Kylian Mbappe's #LaLiga 🇪🇸 debut - an event set to mark a new era at Real Madrid - deserved exceptional media coverage. A dedicated camera, dubbed the "𝐌𝐛𝐚𝐩𝐩𝐞 𝐂𝐚𝐦", would #broadcast 𝐋𝐈𝐕𝐄 the player's every move: from warm-up, to entrance, the game and his walk off the pitch. Watch the video 🎥 Isolated player cameras have been used before to track a specific player throughout a match (Zinedine Zidane), but offering it as an alternative live stream is a whole new ball game. ❌ or ☑? Will a disappointing debut for the player also spell the end of the Mbappe Cam on ESPN+? Viewership numbers will decide. ❌ Personally, I'm not buying it. I'm not a fan of live ⚽ match broadcasts that focus solely on one player, even if they're destined to be the GOAT. Post-match footage, highlights and edits are a different story. But focusing a team sport broadcast on one individual and making it a separate entity? I like new things, but I'm probably too much of a boomer for this.

As we head  into #MarchMadness a new report by Hub Entertainment Research, reminds us how critical sports are for consumer’s viewing habits. In its new study – “What’s the Score: The Evolution of Sports Media” – Hub found that nearly 80% of sports fans say sports content is more important than anything else they watch. About 75% of avid fans said they would be likely to sign up for a new streaming subscription if they needed it to watch a sport they follow. We’ve seen record-breaking numbers across all sports arenas, most recently the Super Bowl, to back this up. Is this March Madness or what?

Viewership and Advertising to Streaming Media (CTV) played a large part in positive ratings for the 2024 Olympics! Advertisers and Creatives keep Moving Forward... Learn more here: #digitaladvertising #journalism #mobilemarketing #advertisingandmarketing #publicrelations #healthinsurance #artificialintelligence #mobileadvertising #contentmarkeing

Delighted to have been invited for an insightful conversation on Sports Broadcasting by Anuj who’s currently working on a research paper for Christ University. It was a great opportunity to exchange ideas and explore the evolving landscape of sports media. Discussions like these help us understand the challenges and innovations in the industry and provide fresh perspectives on how broadcasting impacts sports at various levels. Looking forward to seeing the final research! #SportsBroadcasting #SportsJournalism #SportsMedia

#Sports_Media Market 2023: Global Industry Analysis, Opportunities and Forecast To 2032 >> https://lnkd.in/dAjVdx9u #Sports media encompasses the #coverage and #dissemination of sports-related #content through various #media channels, including #television, radio, #print, and #digital platforms. It is vital in #connecting fans with their favorite sports, #athletes, and #events. It includes #live #broadcasts, #commentary, analysis, #interviews, and #highlights, catering to a diverse #audience with varied #interests. NBC Sports, ESPN, BBC Sport, Sports Illustrated, FOX Sports, Sky Sports Online, Turner Sports, CBS Sports, The Athletic, ESPN+, Yahoo Sports, Bleacher Report, Eurosport, Barstool Sports, DAZN #sportsmedia #coverage #digitalplatforms #sports #entertainment #dissemination

What does the fragmentation of sports viewership mean for the media industry? Well, right now it means only 37% of TV advertisers say they're very confident in their sponsorship measurement.🤯 During this Thursday's webinar, we're examining how to change that number with our partners at Relo Metrics. Register below to catch the panel including our very own Bryan Goski SVP, Sell Side Revenue along with Relo Metrics's Jay Prasad, Seth Haltiner, and Hannah Shain.👇 https://hubs.la/Q02xt_Pb0

Sports captioning is more than accessibility - it engages fans, boosts exposure, and drives growth. With AI, delivering real-time captions is simple. How simple? Look at page 7&8 on how we fit live captions right into streaming and in-venue workflows: https://hubs.ly/Q02Py0P70

Sports marketing offers a powerful platform to reach highly engaged audiences. Fans are passionate, loyal, and they associate their favorite teams and athletes with a sense of community and identity. This makes consumers more receptive to brands that are visible during sporting events. Interested in being a part of this wonderful time of year? Message me and we can come up with a plan to get you in front of that audience! #marketing #sportsaudience #advertise