Relo Metrics

Relo Metrics - See Sponsorship Differently. Find out more: https://lnkd.in/eeMgci4E

Here are the top 8 verticals in Major League Baseball (MLB) this year. What do you see? Obviously, Nike dominated the scene once again. And, unsurprisingly, Home Plate Signage was the main source of value for 7 out of 8 verticals. It's one of the most premium asset placements in the league for it's high visibility and exposure. However: We see 23 of the top 100 brands by Sponsor Media Value in the MLB in financial services. We see a 29% YoY boost in SMV in the automotive industry, the highest lift of all 8 sectors here. We see a significant share of that auto value driven by Chevrolet, driving $15M in SMV through it's partnership with the San Francisco Giants. It's amazing what you can see with a little extra data. At Relo, we can use it to find trends that help drive your sponsorships forwards too. Download the full MLB report for the inside scoop: https://hubs.la/Q02_MPNr0 #socialmedia #sponsorship #digitalmarketing #technology #advertisingandmarketing #advertising #sportssponsorship #partnerships #sports

We enjoyed hosting a panel at the Future of TV Advertising #FTVAGlobal earlier this month alongside some of the best minds in the industry. Our CEO, Jay Prasad sat with Judith Tillemans of Euronics International, Misha Sher of EssenceMediacom and Jamie West, Strategic Consultant. And they talked about: 💸 The state of sports marketing 💸 The trends developing in sports sponsorship analytics 💸 The importance of the live economy 💸 The new sports ecosystem and how it engages fans 💸 Social-led experiences within sports 💸 The growth opportunity in women's sports If you missed it but have any questions about any of those, feel free to reach out! Hope we see you at the next one. #socialmedia #sponsorship #digitalmarketing #technology #advertisingandmarketing #advertising #sportssponsorship #partnerships #sports

⚽️ Back of the net – new Major League Soccer report now LIVE ⚽️ We analyzed 493 games, over 11M seconds of brand exposure, over 100B social impressions with brand value and $339M total Sponsor Media Value. Coming up in this end of season special for the MLS: 📌 Top placements 📌 Top earning brands 📌 Top verticals 📌 Player Social Sponsor Media Value The MLS represents a huge opportunity for brands. This is how you harness it. Download the new report now: https://hubs.la/Q0302K2r0 #socialmedia #sponsorship #digitalmarketing #technology #advertisingandmarketing #advertising #sportssponsorship #partnerships #sports

This is what happens when you align your brand with the right moments 💥. In the MLB this year, Shohei Ohtani made history with the first ever 50/50 season. He hit 50 home runs and 50 stolen bases on September 19... As you can see in this graph, Social Sponsor Media Value hit an all-time high. In fact, sponsors saw a $4.3M spike in social SMV in a single day. Whack. Imagine aligning your brand to moments like these. At Relo, we use data to help you find them – download the full MLB report to discover where and what else drove huge value for brands: https://hubs.la/Q02_N8690 #socialmedia #sponsorship #digitalmarketing #technology #advertisingandmarketing #advertising #sportssponsorship #partnerships #sports

⭐ Come find us at CES 2025 ⭐ Have you found the hidden value your brand sponsorships are generating on broadcast, social and streaming? We have. Let's talk about it. Book a time to chat with us at CES here: https://hubs.la/Q02_N7H30 #socialmedia #sponsorship #digitalmarketing #technology #advertisingandmarketing #advertising #sportssponsorship #partnerships #sports

As the playoffs approach, college football is heating up and Relo is capturing all the action. We looked at all the college football teams that had secured paid field level sponsorships this season. We found that Tennessee is currently ranked only 7th in the 2024 AP Top 25. Yet it topped the leaderboard in Sponsor Media Value for partners. They still brought in tons of value for their partners. It shows how lucrative the value opportunity in college football can be, with zeitgeist level fanbases across the board. Stay up to date with Relo Census, where you get access to sponsorship data for all college football teams, across all assets and for all brands in the four major conferences. See more about it here: https://hubs.la/Q02_BVCP0 #SponsorshipMarketing #BrandStrategy #MediaValue #AdvertisingInsights #SportsMarketing

This week we met up at the #UBSArena with the New York Islanders to talk to talent in sports marketing. Looking for a new and exciting role? We’re hiring! Check out our careers page for more: https://lnkd.in/gQFR7sUA #hiring #sportsmarketing #talent

We analyzed a sample of ten teams across Major League Baseball (MLB), to find the best position for Outfield Wall placements. Naturally, those in the right and left-center field positions scored the highest by average sponsor duration. They scored 59% higher than those closer to the foul poles. However, what's interesting is that central positioning doesn't guarantee exceptional performance. Firstly, we can see those on the right generally scored more duration than those on the left. But also creative execution will dictate if a brand maxmizes their position. For example, during one game in the sample set, Hyundai's Outfield Wall asset (which was closer to the foul line) performed 17% better than an asset by Invesco QQQ near the center. To see how, download the full report: https://hubs.la/Q02-KC790 #socialmedia #sponsorship #digitalmarketing #technology #advertisingandmarketing #advertising #sportssponsorship #partnerships #sports

This is a really interesting take on sports sponsorship. Thanks to the author for spotlighting Relo's Asset Impact Score 💥. Created in partnership with SponsorPulse™, it's all about finding a placement's TRUE media value. To do so in the NHL, we talked to thousands of fans to understand their recall and perceptions of a group of assets during the season. The questions were crafted to help us measure the following for each asset: 📌 Recall – how memorable an asset is. 📌 Annoyance – how distracting an asset is. 📌 Action – an asset’s ability to drive action. 📌 Purchase – an asset’s ability to drive consideration. 📌 Favorability – an asset’s ability to drive preference. As the author points out, data like this can help you keep your campaigns affective and aligned with fan expectations. The article also looks at game theory in sports sponsorship and sponsorship portfolio diversification. It's well worth a read: https://hubs.la/Q02-Kgf90