2024 shaped up to be quite the year for us ✨👀 Check it out ➡️ https://lnkd.in/g-tWX2T5
VideoAmp
Advertising Services
Los Angeles, California 18,488 followers
Revolutionizing advertising, so everyone wins.
About us
VideoAmp is a software and data company creating a more sophisticated data-driven advertising ecosystem that redefines how media is valued, bought and sold. The VideoAmp platform provides measurement and optimization tools that unify audiences across the disparate systems of traditional TV, streaming video and digital media. Unlocking new value for those currently operating within a siloed view of their audiences, VideoAmp creates efficiencies for the entire industry. VideoAmp is transforming a 100-year old industry by powering a more effective three-way value exchange that results in advertisers increasing their return on investment, publishers increasing their revenues and improving the viewing experience for consumers.
- Website
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https://videoamp.com/
External link for VideoAmp
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Los Angeles, California
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Video Advertising, Multi Channel Optimization, Analytics, Programmatic, RTB, Programmatic TV, Video Advertising Platform, Cross Channel Buying & Measuring, broadcast television, cable television, TV viewership audience data, digital identity, MVPD subscriber data processing, Upfront TV Planning, Cross-Screen Measurement, TV Advertising, Cross-Screen Media Measurement, Cross-Screen Media Planning, Allocation, Attribution, CTV / OTT, FEP, TV Upfronts, and Linear TV Planning
Locations
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Primary
Get directions
2229 S Carmelina Ave
Los Angeles, California 90064, US
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Get directions
33 E 33rd St
Floor 12
New York, NY 10016, US
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Get directions
20 W Kinzie St
Chicago, Illinois 60654, US
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Get directions
203 Crescent St
Waltham, Massachusetts 02453, US
Employees at VideoAmp
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Nick Chakalos
C-Suite Executive / Board Member / Executive in Residence / Investor
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Randy Laughlin
Senior Vice President, Business Development at VideoAmp
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Melva Goffney Benoit
Content and Sports | Data Storyteller | Innovation | Revenue
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Julie Kimball Keating
Strategic Client Partner | Agency Partnership Executive | CTV Expert
Updates
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Drew Barrymore is just getting the party started! The Drew Barrymore Show from our partners at CBS Media Ventures, increased its total viewership by a whopping 25% since last season - all measured by VideoAmp. In other words, it grew more than any other syndicated talk show 😳 Drew also posted double-digit viewership increases in all key demos. Some people just have universal appeal ✨ Get the scoop from TheWrap ⬇️ https://lnkd.in/gZtNqy32
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JIC Certification Complete 🏆 𝗩𝗶𝗱𝗲𝗼𝗔𝗺𝗽 𝗶𝘀 𝗼𝗳𝗳𝗶𝗰𝗶𝗮𝗹𝗹𝘆 𝗰𝗲𝗿𝘁𝗶𝗳𝗶𝗲𝗱 𝗳𝗼𝗿 𝗣𝗲𝗿𝘀𝗼𝗻𝗶𝗳𝗶𝗲𝗱 𝗗𝗲𝗺𝗼𝘀 𝗮𝗻𝗱 𝗙𝗨𝗟𝗟𝗬 𝗮𝗰𝗰𝗿𝗲𝗱𝗶𝘁𝗲𝗱 𝗳𝗼𝗿 𝗮𝗹𝗹 𝘁𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻𝘀! We can credit this big win to our VALID™️ enhancements which: ✔️Demonstrated data completeness, stability, and error-free usability for transactions ✔️ Passed 127 rigorous tests ✔️Achieved a majority vote by Full Committee Here’s to alt media currencies becoming mainstream 🎉 Read more ➡️ https://lnkd.in/dup_-N59
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Well, the Duttons kept us on the edge of our seats….per usual 🫣🐴🥃💥 The Yellowstone series finale clocked record viewership, with 11.4m tuning in Sunday night alone. All measured by VideoAmp. The final installment marks “the most-watched episode in series history.” Cheers to an epic finale, partner! Paramount https://lnkd.in/gxCNE4fg
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Fragmented, but ready to commingle. 😉 We’re all about smoothing out the biases and imperfections of a fragmented ecosystem—and that means commingling identity. Another excellent lesson Peter Nummerdor🫸 🫷
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Talk about ending 2024 on a high 👀 Blue Blood’s series finale earned season high viewership, with 6.68 million viewers in the Live+Same Day ratings, up 15% season-to-date average. All measured by VideoAmp. Not sure what we’ll miss more… the legendary Reagan Sunday dinners or Tom Selleck’s mustache. 🥺 Hats off to our partners CBS 👏 Check it out ⬇️
‘Blue Bloods’ Series Finale Hits Season High Viewership
https://variety.com
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Did someone say CES vibe check 👀 ✨ Find us on the strip January 7-10. Let's chat ➡️ https://lnkd.in/gMNNQMVa
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So, guess we’re all watching Tracker and Matlock? Aka the top two programs on TV right now. 😮💨 Check out how the rest of the CBS primetime line up is doing - all 𝗺𝗲𝗮𝘀𝘂𝗿𝗲𝗱 𝗯𝘆 𝗩𝗶𝗱𝗲𝗼𝗔𝗺𝗽. (Spoiler: the average for all 18 shows is 10 million viewers an episode 📈‼️) Can’t stop won’t stop CBS 🤜🤛 ➡️ https://lnkd.in/dYKaX6gA
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Full-time media measurement professionals, part-time artists?? 👀🎨 We asked some Vampers to draw their interpretation of VideoAmp. And they did NOT disappoint. 👩🏻🎨 Meghan Kirsch, Kirsten Mitchell, Brian McManus, and Lauren Liu
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Identity crisis averted. 🚨 Thanks for breaking down the complicated topic of identity in measurement, Peter Nummerdor. And if using big data and tech to hone in on your audiences’ identities sounds interesting → videoamp.com/valid/ 👀