Bryan Goski

Today, programmatic now accounts for three-fourths of all CTV transactions as digital video ad spending becomes more focused on performance-driven outcomes like sales, leads, and website actions. #AdSpend #Advertising #CTV #Programmatic

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Excited to be at #Partnerships Experience (iPX) here in NYC, June 17-18, 2024! Let's connect if you're looking for Incremental sales or if you have high intent traffic for our demand partners. Discover how advertisers can -- Optimize your ad strategies for better engagement -- Unlock incremental revenue streams -- Elevate your brand’s online presence Comment below or DM me to learn more. #Impact2024 #AdTech #DigitalMarketing #Incremental Revenue Intango MANIFESTO by Intango Maor Feldman Eliana Goodman Yogev Sembira Or Malihi Gon Arie Jaffe

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Good article from EMARKETER’s Meaghan Yuen illustrating the shift in ad dollars to #CTV. The underlying data is from IAB, Advertisers Perceptions, and Guideline with 364 U.S. agency and marketing professionals were surveyed. Keynes Digital works with your marketing team to evaluate the proper testing strategy to validate the incrementality using normalized data. Source article in comments. #CTVAdvertising #ConnectedTV #growthmarketing #performancemarketing #paidmedia #paidmarketing #mediamixmodeling

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As #thirdparty cookies near deprecation, ad tech companies are innovating to build audiences for media buyers. #Sellside curation is emerging as a key trend, where #firstparty customer data from buyers is matched with publishers' first-party audience data to create private marketplaces (#PMPs). This shift changes the traditional roles of #DSPs, #SSPs, and #DMPs, leading to new dynamics in the #programmatic ecosystem. Key Highlights: ✅ SSP Curation: SSPs now leverage first-party data from publishers, enabling large-scale activation of second- and third-party audiences without third-party cookies. ✅ Data Marketplaces: SSPs are partnering with third-party data providers to enhance audience matching, creating new data marketplaces. ✅ Real-Time Reporting: SSPs offer real-time data matching and reporting, improving transparency and efficiency. ✅ Flexibility and Control: Sell-side curation provides advertisers with more flexibility and control over audience identifiers, bypassing DSP limitations. ✅ Industry Impact: The evolving landscape is creating new opportunities and tensions, as SSPs gain prominence and DSPs adjust to reduced control. As the ad tech industry adapts to the loss of third-party cookies, sell-side curation is transforming how audiences are built and targeted, paving the way for a more connected and efficient advertising ecosystem. #sellsidecuration #programmatic #advertising

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Check out this AdExchanger piece by TrueData's own David Berman! Learn about factors impacting data collection across the internet that you should pay attention to and strike a balance between accuracy and scale to reach your audience effectively. https://lnkd.in/gDmdRiRB

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Had a great, data-driven discussion with Scott Breitenother, CEO of the Brooklyn Data Co. (a Velir company). He shares some great tips for anyone seeking to make better use of #data and #dataanalysis within their organizations. Check out our new interview! #data #dataanalysis

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Oracle's decision to shut its advertising business by the end of September has sent shock waves through the ad industry. Brands and agencies rely on Oracle's data cooperative, audience modeling, and data marketplace. With these tools disappearing, it's crucial for brands and agencies to adapt and find new paths forward. Read our latest article featured on AdExchanger to assess the impact and plan your next steps: https://lnkd.in/eemvFCeW #DataDrivenMarketing #MarketingStrategy

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The recently released IAB Digital Out of Home (DOOH) & In-Store Retail Media Playbook offers an in-depth look at how brands and retailers are collaborating to deliver an omnichannel consumer experience and implement closed-loop measurement. See the playbook to learn about: - Merchandising and In-Store Shopper Marketing - Consumer-Centric Strategies in Retail Media Advanced Measurement and Optimization - In-Store Venues and Zones Download the playbook now: https://bit.ly/3yZDH7O

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📺 Are you facing challenges measuring Linear TV and CTV results? 💡 Did you know that solutions to verify signal and make informed decisions are evolving daily! 💹 In the absence of data history to conduct media mix modeling, several methods exist to measure causal impact with a large percentage of confidence, including: 🗺 Geo Based Experiments 🏆 Conversion Lift Studies 🚦 Brand Lift Studies 📑 Read my blog post to to determine the right solution got you 👉 https://lnkd.in/gZi77Pbg #attribution #datadriven #optimization #TV #CTV #statisticaltesting #statisticalmodels #causaleffect #directavenue #tvadvertising #advertising #marketing #2024trends

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Introducing Unified TV Audiences - where CTV meets linear. This unique blended dataset transforms advertising insights, making sure campaigns reach their full potential. Yahoo Advertising #YahooDSP https://lnkd.in/eS6wAExu

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Recent New York Business Intelligence & Market Research Hiring Trends 🗽 New York's data-driven landscape is evolving rapidly, with notable shifts in Business Intelligence and Market Research hiring. Here's what you need to know: - Increased Demand: Businesses in NYC are actively seeking BI and Market Research professionals to harness data insights for strategic decision-making. - Tech Integration: The integration of advanced analytics tools is driving the need for skilled professionals to interpret complex data sets effectively. - Remote Work Adaptation: With the rise of remote work, companies are prioritizing candidates who can excel in virtual environments and collaborate seamlessly. - Specialized Skillsets: Employers are seeking candidates with expertise in data visualization, predictive analytics, and market trends analysis. - Competitive Salaries: In response to the high demand, salaries are competitive, offering lucrative opportunities for top talent in the field. Looking to explore new opportunities in Business Intelligence or Market Research in New York? Connect with Aspire for personalized career guidance and access to top-tier positions. Visit us.weareaspire.com to kickstart your next career move. 🚀 #NewYorkJobs #BusinessIntelligence #MarketResearch Remember, staying informed on industry trends is key to navigating the job market successfully. Stay tuned for more updates and insights! #CareerDevelopment #DataAnalysis #NYCHiring"

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Ken Zachmann, CEO, Diverge Digital Media Inc., and I discuss issues around customer identity without third-party cookies. We also share some of the findings from IAB's recent State of Data 2024 report titled "How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem" Watch and listen to this MarTech podcast episode here: https://lnkd.in/eYUVdR9d And if you're interested in reading or downloading IAB's #StateOfData report, you can find it at: https://lnkd.in/e2bCcFJ9 #cookieless #measurement #privacysandbox #privacy #retailmedia #ctv #firstpartydata #adoperations #datasignals #measurement #addressability #privacyregulations #compliance #chrome #google #cookies #mediabuying #programmatic #consumerdata #identifiers #datastitching #signalloss

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Auditable AI(TM) for targetable look-alike audiences that outperform today's black-box AI alternatives, in market today. Come see it to believe it!

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Following the release of our guide, A Full-Funnel Approach to CTV Marketing in 2024, I wrote an article for AdExchanger highlighting key observations on shifting CTV viewing habits and how marketers can capitalize on these trends. Explore our guide to approach CTV marketing here: https://lnkd.in/eA24Mik7 📺: #adexchanger #wurl #ctv #marketing

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As connected TV takes on a growing role in the advertising landscape, it’s crucial for advertisers to navigate its fragmentation effectively. By proactively focusing on brand safety in planning, precise targeting, and measurement, advertising teams can fully capitalize on CTV within today’s complex landscape. #CTV #DigitalAdvertising

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Jounce Media's newly published State of the Open Internet Report explains the industry’s chronic bidstream congestion issue and how to address it. This latest research highlights the trend toward consolidation we are seeing on the supply side and is a must-read.

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Too many marketers nowadays are relying solely on the platform they are buying through to make optimizations and yield results. Especially with the new #AI-powered solutions that are popping up. But here is the thing - to do a good job (especially in #programmatic) you can’t just activate a campaign a pray for the best. You need to go in there, check the campaign, see what inventory you are buying, optimize. The fact that you have reached your designated CTR KPI does not mean much if half of you spend is on #MFA sites.

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