VP, Business Development - Agencies & Brands | Wurl (an Applovin company | NASDAQ: APP)
Following the release of our guide, A Full-Funnel Approach to CTV Marketing in 2024, I wrote an article for AdExchanger highlighting key observations on shifting CTV viewing habits and how marketers can capitalize on these trends. Explore our guide to approach CTV marketing here: https://lnkd.in/eA24Mik7 📺: #adexchanger #wurl #ctv #marketing
Panel Alert: Navigating CTV - Overcoming Fragmentation & Maximizing Impact 📡 Struggling with fragmentation in CTV advertising? Join us at 11:00 AM on September 25 for insights from industry experts on tackling this challenge and boosting your ad campaigns. Discover cutting-edge technologies and creative strategies that will elevate your approach. 🌐 Secure your spot at the StreamTV Advertising Virtual Summit now! 🔗 https://loom.ly/n41jWrI #StreamTVSummit #Advertising #StreamingMedia #VirtualEvent
CTV is no longer something to consider for the future. It’s a mainstay that’s here to stay and having a sound strategy is vital for any global advertiser. What opportunities and challenges has its growth created for marketers and media owners? Colin Kennedy, Digital Business Director, provides background and steps to execute a global CTV campaign. ⬇️ ℹ️ With a skyrocketing number of viewers, estimated at 1.1B globally, and a surge in marketing investments projected to increase by 22%, Connected TV (CTV) stands out as the media industry's latest triumph. 💡So, what’s the solution to generate meaningful scale? The answer lies with Programmatic CTV. So, instead of utilising a singular platform, brands should look to partner with existing programmatic sellers to access several video inventories within a market. #programmatic #media #advertising #marketing
A short and clear summary of CTV landscape. Viewing behaviour changes while more audience migrate from linear to streaming service.
CTV is no longer something to consider for the future. It’s a mainstay that’s here to stay and having a sound strategy is vital for any global advertiser. What opportunities and challenges has its growth created for marketers and media owners? Colin Kennedy, Digital Business Director, provides background and steps to execute a global CTV campaign. ⬇️ ℹ️ With a skyrocketing number of viewers, estimated at 1.1B globally, and a surge in marketing investments projected to increase by 22%, Connected TV (CTV) stands out as the media industry's latest triumph. 💡So, what’s the solution to generate meaningful scale? The answer lies with Programmatic CTV. So, instead of utilising a singular platform, brands should look to partner with existing programmatic sellers to access several video inventories within a market. #programmatic #media #advertising #marketing
Over the past year I’ve focused on better understanding the #programmatic landscape and understanding the global value of connected TV. Here’s a few of my thoughts on how brands should develop a global strategy in #CTV.
CTV is no longer something to consider for the future. It’s a mainstay that’s here to stay and having a sound strategy is vital for any global advertiser. What opportunities and challenges has its growth created for marketers and media owners? Colin Kennedy, Digital Business Director, provides background and steps to execute a global CTV campaign. ⬇️ ℹ️ With a skyrocketing number of viewers, estimated at 1.1B globally, and a surge in marketing investments projected to increase by 22%, Connected TV (CTV) stands out as the media industry's latest triumph. 💡So, what’s the solution to generate meaningful scale? The answer lies with Programmatic CTV. So, instead of utilising a singular platform, brands should look to partner with existing programmatic sellers to access several video inventories within a market. #programmatic #media #advertising #marketing
Compelling Connected TV Ads that Drive eCommerce Sales Turn your videos into live streams with Restream https://restre.am/ANIm Win in Q4 This Year with CTV! Equip yourself with the latest insights and strategies to dominate the crucial Q4 period using hashtag#CTV, turning seasonal opportunities into significant sales growth
Connected TV (#CTV) will generate $20 billion in #US ad #revenue this year. 18% growth is estimated for CTV in 2024, paralleling the first quarter's growth rate. As #digital #advertising evolves, CTV's prominence rises, offering advertisers lucrative opportunities to engage audiences. With consumers increasingly embracing #streaming services, CTV presents a captive platform for #advertisers.
CTV to Generate $20 Billion in US Ad Revenues This Year, Forecasts Brian Wieser, CFA
With the right strategy, Connected TV can maximize your advertising performance and outcomes. Get ahead of the curve to master the powerhouse performance channel marketers can't afford to ignore. Join experts from tvScientific, Vibe.co, Moloco, and Singular for a live webinar about mastering CTV advertising strategies on September 24. After the session, you’ll walk away knowing: 📈 Best practices for CTV campaign setup 📈 How to choose the right partners and platforms 📈 Common pitfalls you can avoid 📈 How to tackle CTV attribution 📈 Winning strategies for CTV success 📈 Develop compelling creatives for the big screen ...and more! Ready to leverage CTV? Save your spot now: https://hubs.la/Q02PB_cF0 #CTV #CTVAdvertising #PerformanceTV #PerformanceAdvertising #Attribution #Advertising #AdTech
📺 "Cord cutting isn't losing momentum!" ▶ A combined 76% of marketers said that CTV was a moderately significant to very significant component of their advertising programs. ✨ CTV represents an optimal way to diversify revenue since CTV ads often yield higher ad recall and engagement rates. 💓 Let CMG help you reach your ideal customers with the right message, at the right time, on the right platform! 📣 Contact us today! #CMGorlando #CMGdigitaladvertising #STVmarketing #OTTdigitalmarketing #CMGorlandoRadio #CMGlocalSolutions #CordCutters #Streamingservices #DigitalGrowth
#CTV is the rising star of digital advertising and is quickly winning over marketers with premium, brand-safe inventory. In his latest Fast Company piece, our Co-Founder and CEO Tim Vanderhook breaks down why advertisers are flocking to CTV and strategies to unlock the channel's potential. #AdTech #DigitalAdvertising
How do media buyers navigate the rise of SSPs in CTV? Shawn Lim 🏳️🌈's got you covered. Really interesting & informative article in Campaign Asia detailing why this isn't such a good thing and what tangible steps you can take to make it work for you with key quotes from Preciso and Jellyfish. Read in full here:
