tvScientific’s Post

#CTVadeffectiveness  #fullfunnelimpact What do you use as benchmarks for CTV ad results? What has more impact – using the channel or measuring the effect? I’m betting you said analyzing the benchmarks. Dive into this article, download the report and share your thoughts on: -         Increased brand lift -         Down-funnel results -         What is measurable and actionable – conversion with performance outcomes https://lnkd.in/gearqpcV

CTV is no longer something to consider for the future. It’s a mainstay that’s here to stay and having a sound strategy is vital for any global advertiser. What opportunities and challenges has its growth created for marketers and media owners? Colin Kennedy, Digital Business Director, provides background and steps to execute a global CTV campaign. ⬇️ ℹ️ With a skyrocketing number of viewers, estimated at 1.1B globally, and a surge in marketing investments projected to increase by 22%, Connected TV (CTV) stands out as the media industry's latest triumph. 💡So, what’s the solution to generate meaningful scale? The answer lies with Programmatic CTV. So, instead of utilising a singular platform, brands should look to partner with existing programmatic sellers to access several video inventories within a market. #programmatic #media #advertising #marketing

A short and clear summary of CTV landscape. Viewing behaviour changes while more audience migrate from linear to streaming service.

🚀 Unlock the Potential of CTV Advertising with StreamPulse by MediaScience In the evolving world of media and advertising, Connected TV (CTV) presents a groundbreaking opportunity for innovation. But the real question is, how do you navigate this new landscape to find the perfect match for your advertising needs? 📺 Introducing StreamPulse by MediaScience - the ultimate solution that tests CTV advertising on actual CTV devices. Discover which platform environments and ad formats resonate most with your audience and drive impactful results. ✅ Tailor-Made Insights - Get data-driven insights to meet your specific communication objectives and maximize ROI. 🔍 Precision Testing - Understand the effectiveness of different CTV environments and formats in a real-world setting within a controlled platform. Don't just advertise—make every spot count! Connect with us to see how StreamPulse can transform your CTV advertising strategy. 🔗 [Learn More] https://lnkd.in/eren7r8h #MediaScience #StreamPulse #CTVAdvertising #AdInnovation #MediaBuying

Over the past year I’ve focused on better understanding the #programmatic landscape and understanding the global value of connected TV. Here’s a few of my thoughts on how brands should develop a global strategy in #CTV.

Agencies and brands are asking for more from their CTV advertising partners. My team participates in discovery calls with marketers every day who want: 🔎 Insight into lower-funnel metrics 📈 More robust campaign data 🔦 Better attribution 📝 The list goes on 𝐀𝐧𝐝 𝐭𝐡𝐢𝐬 𝐢𝐬 𝐚 𝐠𝐨𝐨𝐝 𝐭𝐡𝐢𝐧𝐠 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲. More data lays the groundwork for more strategic campaigns, while also driving accountability. This, in turn, will help marketers maximize their impact — ultimately bringing more investment into CTV advertising. A recent report from The Trade Desk found that CTV is on track to outpace linear, with 95% of marketers planning to maintain or increase their share of spend on programmatic CTV. What else do you think will pave the way for more CTV adoption? #connectedtv #television #adtech

4 CTV ad trends to watch for! 1) The gap between linear and CTV advertising is closing. 2) Ad spends follows viewers. 3) CTV is an evolving performance marketing channel. 4) The future of CTV is ad- supported.

⭐ Connected TV (CTV) is becoming the rising star of digital advertising! According to eMarketer, CTV is quickly becoming the fastest-growing advertising channel and is projected to grow 22.4% by the end of 2024. An increase in larger screens and engaging viewing experiences can enhance CTV’s advertising impact, making it a critical component of any comprehensive advertising strategy. Discover how AdCellerant can help you incorporate CTV in your advertising strategy by learning more about our new products tailored just for you: https://lnkd.in/gEFRUS6k. #DigitalMarketing #AdTech #Digital

The Shift to Connected TV (CTV) Advertising is ON Marketing professionals are making bold moves in 2024, with a significant reallocation of advertising budgets to Connected TV (CTV) advertising. According to the latest data, here’s where the funding is coming from: • 40% from linear TV • 40% from other digital ads • 39% from traditional media • 34% from social platforms Why the shift? CTV allows advertisers to target audiences more effectively, with higher engagement and measurable results—things traditional media just can’t match. At Coast Technology, our STEALTH DSP gives you everything you need in one place: ✅ Transparent reporting: See the series, networks, and channels where your ads air. ✅ Access to the best inventory: Including Netflix, Disney+/Hulu, NBCU, and all other major platforms and publishers. ✅ Lowest rates: Transparent CPM and floor deals that rank among the lowest in the country. Join the wave of industry leaders optimizing their ad spend with CTV. Don’t get left behind by outdated strategies—STAY AHEAD with STEALTH. Let’s transform your marketing in 2024 and beyond. #CTV #DigitalAdvertising #MarketingStrategy #STEALTHDSP #AdTech #ConnectedTV #ProgrammaticAdvertising #TargetedMarketing #CTVInventory #AdvertisingInnovation

 As CTV ad spend increases, advertisers face ongoing challenges in the areas of measurement and attribution. With CTV now a critical part of the media mix, our new report with MNTN breaks down why brands need CTV-specific methodologies to confidently measure their campaign performance and outcomes. #sponsored https://lnkd.in/eJKzq3by