Daniel Pahl, Fractional Growth Marketing Leader

SB Single vs. Multiple Custom Image Campaigns: Surprising Results! My team recently ran a test to see how single custom image campaigns stack up against multiple-image (slideshow) campaigns for Sponsored Brands. The results were not what we expected! Conventional wisdom suggests that multiple images would tell a better story, engage shoppers more effectively, and ultimately drive better performance. But the data told a different story: single custom image campaigns consistently outperformed multiple-image campaigns. This test gave us a deeper understanding of what resonates with Amazon shoppers—and it might challenge how we think about ad creatives moving forward. 📊 If you're looking to refine your ad strategy, check this out: https://lnkd.in/g6-8naKy. To all my LinkedIn connections: if you’re running Sponsored Brands campaigns, you might want to give this strategy a closer look! Let me know your thoughts or if you’ve seen similar trends. #amazon #amazonadvertising #amazonads #itsalwaysdayone

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Why did Stitch partner with Talon.One? Three main reasons... 1️⃣ In working with Braze customers, we've seen an incredible amount of pain with their existing loyalty platforms (looking at you, Punchh & CrowdTwist, Inc.). 2️⃣ The platform is 👌. The response time and the ability to customize workflows is elite. 3️⃣ The combination of Braze + Talon.One is a marketer's dream. Scale, capability and efficiency bridging marketing & loyalty together.

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While Google by default seems to play favorites with certain items on your product feeds (many times seemingly un-logically) 🤔🎯, there is a proven way to make products start showing for your company once you institute it for your account. ✅✨ See how to get Google to promote the missing items on your shopping campaign not currently showing for your company right now. 🚀📈 Full Video on Youtube: https://lnkd.in/gjzP45SF Keywords: pmax not promoting all of my items, how to get certain items to show on google shopping, why isn’t google showing all my items on google shopping, how to get google to show all my items on google shopping, why is google only choosing to promote certain items vs. others via my PMAX campaign? #PMAXCampaign #GoogleShopping #ItemPromotionStrategies #MaximizeProductVisibility #GoogleAdsOptimization

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Exciting news! Path to Purchase Institute just published my latest article on Impulse Shopping. At Provoke Insights, we surveyed 1,500 individuals across the US to uncover who's most prone to impulse buying and which industries are most susceptible to impulse shopping. Our findings reveal crucial strategies for marketers. Big thanks to Melissa Conforto for her hard work on this project! #ImpulseShopping #MarketingInsights #marketresearch https://lnkd.in/e5DV3MUx

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Check out our recent case study for a Shopify website We teamed up with Pinkergreen (who assisted w/ UX & design) Outcomes from work? Conversion rate up ⬆️ 60% Avg order value ⬆️ 7% Upsell value (within 45 days) $8100 SEO up ⬆️ Bounce rate ⬇️ Check out the full case study below with more info on process & outcomes

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When I started out in marketing I was really sensitive. Really thin-skinned. I was wounded by feedback (especially late feedback) that was anything less than a pat on the head for being great. I was incapable of hearing criticism of any work I had done as anything but a damning of my character. I realize I don't come out very well in this story. That's ok. This isn't really about feedback. It's about learning to collaborate. Because somewhere - I honestly don't know where or when - I learned to listen (a bit). I don't think I'm perfect at it (who is?) but I stopped bristling at an alternative approach and started to rule it in. Is that idea valid? Is it better than my original idea? I've heard some things about how some really successful companies operate on a 'best idea wins' approach. In other words, it's not hierarchical, anyone with a good suggestion can put it forward. Sometimes the people that cause the most friction are the ones that get the most done because they spark us all into action. If you want to dive into better collaboration without the huge emotional journey I highly rate Neil Stoneman's post tagged below. Also tagging Hilton Barbour as someone who (dare I say relentlessly?) challenged me back in the day and made me stand on my own feet to better defend my views but also accept an outside view. #b2bmarketing #b2bstrategy

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We've collected over 166 million emails with pop-ups for eCom brands. Here's an actionable discovery we made... For context, there were 3 main types of pop-ups we tested: 1. Free shipping 2. Free resource/downloads 3. Dollar discount/percentage discount Wanna know which works best? From our testing, number 3 wins... by far. And, percentage discounts perform even better than dollar. The higher the percentage, the higher the opt-in rate. If your brand hasn't implemented this style of pop-up yet, try it. You'll be surprised by how fast your database grows.

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Marketers and operators 🤓 What are your favorite podcasts about DTC and e-commerce? Listening to podcasts is the fastest way to get real business insights without investing time into conference travel. I found people are sharing in them numbers and tactics the most openly. And it's free! 1. DTC Newsletter and Podcast https://lnkd.in/gw9AzJtK 2. Marketing Operators https://lnkd.in/g9sckYhg 3. The e-commerce playbook https://lnkd.in/gBdWmesd 4. Chew On This https://lnkd.in/gY6e-HP9 5. Whale Informed by Triple Whale 🐳 https://lnkd.in/gp_RjWMA Share your favorite in the comments 🙏

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Sweet Top Tip #8 Top DTC brands aren't just measuring success – they're predicting it. Today I'm sharing the game-changing blueprint for leveraging predictive analytics for your brand. The key components of predictive success: 1️⃣ Focus on input metrics, not just output 2️⃣ Master customer unit economics 3️⃣ Build a balanced dashboard of leading and lagging indicators 4️⃣ Use multi-channel strategies effectively Next is breaking down these components into actionable steps. 6 steps to replicate ecommerce success: ✅ Identify your leading indicators Look beyond revenue What metrics give you early insights into your business health? Think engagement rates, click-through rates, and add-to-cart rates. These metrics can signal potential issues or opportunities before they impact your bottom line. ✅ Check your customer unit economics Once you've identified your leading indicators, it's time to dive deeper. Understand the nitty-gritty of your customer behavior. Calculate Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC). This will help you make informed decisions about customer acquisition and retention strategies. ✅ Create a balanced dashboard With your leading indicators and unit economics in hand, it's time to build your command center. Mix leading and lagging indicators to give you both predictive insights and performance tracking. Include metrics like - Average Order Value (AOV) - New Customer Acquisition Rate - Year-over-Year Growth This balanced approach ensures you're not just looking at where you've been, but where you're headed. ✅ Act on early signals Now that your dashboard is set up, it's time to put it to work. Use your leading indicators to make proactive decisions. Don't wait for revenue dips to make changes! Be proactive, not reactive. ✅ Optimize your multi-channel approach With your predictive analytics in place, it's time to supercharge your reach. Diversify your paid media strategy. Combine platforms like Meta, Google Ads, and Pinterest for maximum impact. Businesses using multiple channels in their marketing mix often see higher purchase rates compared to single-channel campaigns. ✅ Maintain brand consistency As you expand across channels, keep this crucial point in mind: Make sure that your brand message is cohesive across all platforms. Consistent brand presentation across all platforms can significantly impact revenue. Your brand should be recognizable and reliable, no matter where your customers encounter it. By following these steps, you're not just measuring your DTC success – you're actively shaping it. You're moving from reactive to proactive, from guesswork to data-driven decision making. So, we've laid out the blueprint. Are you ready to shift from measuring to predicting? The future of your brand depends on it.

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Check this out. We got Will Yarbrough CRO with Denim back on the Sales Gravy Podcast for another killer conversation. We take on: - Improving Buyer Experience With the One Funnel Mindset - Shorter Sales Cycle Trends and How to Prepare - Sales Rep Complacency You'll want to listen to this one! (Link in comments) #SellMore #salescycle #sales #podcast #onefunnel #SalesGravy

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7 things I’ve learned from 7 years of international DTC marketing from <$10M/y to >$50M/y ❤️🧠 1. Take action uncomfortably early. ⏰ -- Slow DTC brands don’t win. -- “I’m not sure” - “We’re missing some details” - “The team isn’t ready” - these things kill speed. Kill them before they kill you. 2. Be brave, make noise. 🦁 -- Point 1 is no excuse to deliver sub-par, boring work. -- Ship something so daring you’re not sure it’ll land OK with stakeholders. -- Ship before the whole plan is done. -- Ship before people’s hands are empty. -- DEFINITELY ship before any HIPPO can form an opinion on the work. -- Even when branding. -- Even with large budget commitments. -- Being quiet or timid is an easy way to slow down and die in DTC. 3. Details matter. 📘 -- Point 1 is no excuse to be sloppy. -- A 3% improvement in each step of a 5-stage shopping funnel is both achievable and IMMENSELY impactful on top-line and profit. -- A 3% saving in variable costs might be a doubling or more of profit if you’re grinding it kinda tight. 4. Art AND Science. 🎭 🤖 -- It’s both. -- You have to see, dream, and create. Good business is artful. -- You have to measure, evaluate and control. Good business is scientific. 5. Never stop moving. 🏎️ -- You’re ALWAYS building the plane while in freefall, constantly trying to survive the next obstacle. To stop is to stagnate and die. 6. Hire builders. 🏡 -- You want a team of wonderful humans ready to make change, challenge the status quo, spot opportunities and take action on them. Have an extremely high builder-to-manager ratio. 7. People above all. ⭐️ -- The people do the work. -- There’s never a process good enough to replace soul. -- There’s never a contract good enough to replace trust. -- And people are awesome. Just be human ❤️

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I’ve never really told you all what I actually do for a living, so here you go Pisgah Peaks Ventures builds & manages fractional marketing team for SMBs that are doing under 10-15 M ARR. The teams could be anywhere from 2 to 20+ individuals. Hiring for PT marketing roles can be a big drain on small businesses. They're unsure of who to hire, how to train, and they def don't want to manage them. This keeps costs in check (no office space here!) + avoids costly benefits / W2 wages. Perfect clients for us? B2B companies with 1-2 internal marketing team members Dispensaries with 2-5 locations. Soloprenuers who are scaling from 6 > 7 figures. A few years ago we started investing into other small businesses & at this point have equity in a handful of other SMBs. The goal? By 45; be able to live off the proceeds of our portfolio and golf 4X a week. To my network.... Tell us What do you do? Why do you do it? Post in the comments!

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If you're new to launching a DTC product, here's a tip that seems to catch a lot of people by surprise: You're going to have to pay for just about every visitor to your site. All of them. Launching a DTC product is more than just creating a great product. It's about getting that product in front of the right people. It's not a case of 'build it and they will come'. It's more like 'build it and start working really hard to drive qualified traffic'. It's a process that requires time, effort, and yes, budget. Meta ads, Google Ads, TikTok ads, YouTube ads, television ads, radio ads, influencers, or affiliate marketers, they all require a marketing budget. As entrepreneurs, we often focus heavily on the product itself, but the marketing aspect is equally, if not more, important and time-consuming to the success of your brand. If you're a DTC Brand CEO and you're ready to start generating more revenue right now, I want to help. Grab a complimentary copy of my guide, 'The 5 Ways High-Performing DTC Brands Get 10-20% eCommerce Conversion Rates'. This guide is designed specifically for you, providing actionable tactics that work for all eCommerce platforms, such as Shopify, WooCommerce, and of course, Buyist. Note: If you don't see my comment below with the link, choose 'Recent Comments' in the dropdown below my post.

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What The Heck Does Go Trellis Do? TLDR- Within Amazon and Walmart we help reduce spend, increase your revenue, streamline and automate your Sponsored Ads, DSP and Dynamic Pricing. All while saving you money and time using AI and Automation. (with the perfect amount of human touch) We believe in transparent pricing and only billing you for platforms or services you use. Your success is our success. As cheesy as it sounds we truly care about you and aren’t trying to milk you for every single cent we can. Long version- Here at Trellis we believe brands need to do 4 things well on Amazon and Walmart marketplaces to grow profitability: 1. Advertising 2. Promotions 3. Pricing 4. Content Trellis’s eCommerce merchandising platform is built to help brands automate and execute on the 4 pillars of merchandising listed above to drive profitable growth (volume and margin) on eCommerce marketplaces. Trellis advertising software is built using the latest advances in AI and supports multiple algorithms that helps brands launch new products, optimize for ROAS performance while maintaining sales velocity and drive market share growth through advertising. Trellis’s out of the box supports all the ads products offered by Amazon & Walmart. Furthermore, Trellis platform offers advance features like product categorization, TACOS at product/category levels, target harvesting, day/week parting and AMS. Trellis Pricing module is built to help brands gain market share and drive additional margin through automation of product pricing that reacts to changing marketplace conditions. Brands are able to build pricing automation to profitably merchandise by dynamically adopting product pricing to effectively maintain and grow margin for the following use cases: 1. Margin & Volume boost 2. Seasonality 3. Clearance 4. Maintaining and improving BSR rank 5. Stock-outs Trellis content module allows brands to build high performing product content by utilizing search queries, search volume and performance data sets. Trellis reduces the friction to building high performing product content by simplifying brands ability to change the content within the platform and pushing it to the marketplaces. Trellis ability to collect and analyze data set across adverting, content and pricing gives it the unique ability to gain insights into potential performance of deals and promotions. Trellis’ promotion module helps brands plan their monthly and quarterly promotion plans and bring predictability to sales and margin performance. Trellis utilizes its dynamic pricing models to helps brands build promotion models that drive profitable growth.

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I'm about a quarter into my salon purchase; here's the good / bad / ugly 👇 Context: I purchased 25% of an existing (15+ year) salon in January. I have right to purchase the remainder of the biz within 2 years for a predetermined price (based on rev levels). The salon did ~ 750K top line (peaked at 1.1 m top line in 2019 i.e. pre-COVID); but grew each of the last 2 years. My process to get to know folks was pretty simple; spend time there. No additional meetings (no one wants extra meetings). Good: - It hasn't been too time consuming (the biz has a manager + strong leadership on staff). Some weeks I spend 0 hours on it; others it's a half-day or so. There are some email chains that go back & forth. But generally fairly hands off. - We had a distribution in Q1. It had to go to pay legal fees for the business acquisition. If you look at it on a rate of return on cash invested; it was about 4% of total cash invested into the biz. If this rate continues (which it should improve; as Q1 slowest); then I'd expect to realize (in year 1); between a 17-20% return on cash invested. You would be hard pressed to find this kind of return anywhere else. - The staff has been very welcoming. They appreciate some new insights & have been helpful as I learn the biz; I also get free haircuts; which is a nice perk! (Yes I tip them) - The biz continues to be profitable (without much in way of major changes) & January is one of the slowest months of the year (cold weather + post holiday slump = slower times) - One of the biggest items to improve top line is just # of staff. We have a few empty chairs still (~100K per chair); so hiring 1-2 new staff this year should help us grow. Bad: - There is a lot of work to be done before we can focus on growth. The salon needs a facelift, there is some issues w/ rising rents (& deciding what to do), the systems are dated (i.e. using paper for everything) - The marketing program is virtually non-existent; a few print fliers here & there, but nothing in the way of a marketing motion. However; with the foundational issues; it makes no sense to spend good $ on marketing until foundational is set. - Things move slow. This is a mix of reasons. #1; both owners have other biz & main owner has a FT job. We could move faster; but hard to do so in a few hours a week. #2; the biz has been around for 15+ years. It's been through the recession & COVID; even though folks say they want change; implementing that change takes longer than realized. Ugly: - Being a minority owner is a dance. You can't make sweeping changes without consensus. You don't control the purse entirely. You're trying to appease staff & the primary owner at the same time, but their perspectives & goals are completely different. It has caused me some stress. - There's a fair amount of politics at a small salon. It can be a lot of unpack & wade through at times. Net/Net Anyone who says "owning a biz is passive income" is mostly full of it IMHO.

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Hot Take: Unpaid Advertising / News (good news at least 😁) is the best kind… Why? Okay I’m not saying it will have better results than strategic paid FB ads, or even UGC on TT… what I mean is, it’s authentic, it’s real, and I think if leveraged properly can be a huge help to any #CPG brands PR/media campaigns. Agree or Disagree?? This week Us Weekly featured their top 12 proteins for summer, and it included VMI Sports® 100% Why Isolate, ProtoLyte®️ The 🔌? Unlike many mainstream whey proteins, ProtoLyte®️ features added Electrolytes from Balchem Human Nutrition and Health / ProTec – Albion Minerals as well as Digestive Enzymes complex DigeSeb®️ from Specialty Enzymes & Probiotics Why did US Weekly choose to include us with some other great national brands on the list?? My guess is because we worked on solving real work problems for Protein consumers — digestion & hydration 💪 #cpgbranding #sportsnutrition #protein #vmisports #marketing #advertising #socialmedia #magazine Christopher Alicea Brandyn Alejos Frank Fenimore Ryan Fitzgerald Andres Sierra

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Ya'll know I love meeting smart marketers :) I was introduced to Sean Grabowski through Alvin Ding and we immediately hit it off. Sean and I share a lot in common- from our interest in meditation and mindfulness to our passion for constant innovation in business. He got his start managing large search accounts at GroupM and Mindshare before transitioning to start his own agency- Keepers Digital Marketing. What impresses me about him the most is his focus on personal wellness and how he leverages systems, AI, and human capital to achieve his business goals. Some key takeaways from the conversation: ✅ AI and automation are reshaping ad management- quickly. Marketers should allocate time to experimenting with new solutions as things like Chat-GPT become foundational. ✅ Expectation Management can make or break business relationships. Agencies need to give realistic expectations to clients and be comfortable with pushing back when necessary. ✅ External Factors are often overlooked when forecasting. Ad platform fluctuations due to competition, algorithmic changes, and macroeconomic conditions need to be managed against when developing media plans. This one is a great listen for marketers who are looking to stay ahead of the curve as we move toward a new world of media buying and business management. -- 👋 Follow me for media mix optimization content ♻️ Repost to share with your community

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After years of working in ecommerce and paid advertising, I've learned that one of the biggest factors to business success is this: KNOW THY NUMBERS. I've created a fill in the blanks spreadsheet for brands doing $0-$1M in revenues to get their numbers on lock and make more calculated decisions with their ad spend. We use this spreadsheet with every client we work with and it's been an absolute gamechanger for decision-making in the ad account. If you want a copy, flick me a DM or comment below and I'll fire it through 📬 #ecommerce #marketing #d2c #advertising

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