Carly Fink’s Post

Want to stay ahead in the retail game? 🏆 Check out these three consumer spending trends shaping the market. From shifts in value perception to digital-first shopping behaviors, understanding these trends can make all the difference. #RetailTrends #ConsumerInsights #DigitalTransformation

Carly Fink and I had fun writing this one! Thrilled to share our latest article on impulse shopping trends published in Path to Purchase Institute! Did you know that 29% of consumers indulge in impulse shopping on a weekly basis? 🛍️ ( 🙋🏽♀️ Guilty - as I panic purchased from a TikTok ad just before posting) https://lnkd.in/ecSApAvu Full report on our website. Provoke Insights https://lnkd.in/envmJabK #ImpulseShopping #RetailTrends #ConsumerInsights #marketresearch

As Gen Z enters the job market and expands their buying power, it's crucial for CMOs to adapt to their unique consumer behaviors. Understanding these trends is key to developing successful marketing strategies. Explore essential insights on engaging with this generation here: https://okt.to/sjy6P9

🔍 3 Key Consumer Trends Shaping 2024 Shopping Behavior Retailers, take note! Despite inflation, consumer spending trends reveal crucial opportunities: Value Pursuit: Shoppers are trading down and seeking affordable luxuries like beauty products. Retailers should emphasize value and enhance loyalty programs. Expanding In-Store Purpose: Stores are evolving into experiential spaces. Tailor in-store experiences to attract and engage diverse audiences. Pop-Up Popularity: Seasonal pop-ups boost brand exposure and mall foot traffic. Use these to gather consumer insights and create engaging experiences. 📈 Full Article: 3 Key Consumer Trends: https://lnkd.in/e_-59FdC #retailtrends #consumerbehavior #ecommerce #retailstrategy #shoppingtrends

As the holiday season 2024 approaches, brands are gearing up for a dynamic and competitive shopping period. With consumer behaviors continuing to evolve, key trends will shape how shoppers engage with brands and make their purchasing decisions. Here’s a look from GumGum at the top holiday shopping predictions for 2024 and how brands can leverage these insights to create successful campaigns.

Here’s what 8,000+ global shoppers want in their online-to-offline experience... Bazaarvoice has just released their (46-page❗️) annual Shopper Experience Index 🛍️ Consumers no longer see shopping as “in-store vs. online”. It’s all about seamless integration across physical stores, websites and social media. Platforms like TikTok and Instagram are key for discovery. 31% of shoppers buy directly through social channels 🚀 Key stat 🔑 75% of shoppers are now webrooming. They're researching products online before buying in-store. It helps them confidently make informed decisions, compare prices, and check in-store product availability. "...to succeed today, brands and retailers must meet their customers wherever they shop" - Zarina L Stanford, CMO at Bazaarvoice Other standout stats: ⭐️ 81% say reviews increase confidence in purchases. 🫀 77% trust user-generated content over brand messaging. 🙋 Personalisation drives 45% of online purchases. Why the shift? It’s all about trust and authenticity. As shoppers become creators, advocates and storytellers, retailers have a unique opportunity to empower them and inspire loyalty across all touchpoints.

The consumer buying journey is long and complex. Read more about Salsify’s latest research report to learn just how much time consumers spend at each stage and how you can leverage these insights to increase conversions and foster loyalty. https://hubs.li/Q02lW2q00

During the pandemic, U.S. consumers feathered their nests, spending a staggering $12.1 billion on home goods in Q2 2020. But now, as demand tightens and inflation bites, home-goods retailers face a paradox: accelerated growth beyond the typical cycle, yet no fresh demand until 2025. 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗠𝗮𝘁𝘁𝗲𝗿𝘀: To thrive in this hypercompetitive environment, companies must be laser-focused on traffic generation, conversion, and maximization. AI and machine learning enable hyperlocalization, allowing precise targeting of high-reward consumers—those who’ve recently moved homes or have higher discretionary spend. Home goods retailers need advanced targeting to reach consumers. AlixPartners experts Gaurav 'G' Chhabra and Amol Shah explain the playbook. Read the full article here:

Drapers' "Connected Consumer 2024" report is a must read for anyone involved in the retail industry! By analysing data from a survey of 2,000 UK shoppers, the report offers a deep dive into current shopping behaviours and preferences, both online and offline. From physical stores to social media platforms, this analysis provides invaluable insights into how consumers interact with different shopping channels. #Retail #ConsumerPreferences

During the pandemic, U.S. consumers feathered their nests, spending a staggering $12.1 billion on home goods in Q2 2020. But now, as demand tightens and inflation bites, home-goods retailers face a paradox: accelerated growth beyond the typical cycle, yet no fresh demand until 2025.  𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗠𝗮𝘁𝘁𝗲𝗿𝘀: To thrive in this hypercompetitive environment, companies must be laser-focused on traffic generation, conversion, and maximization. AI and machine learning enable hyperlocalization, allowing precise targeting of high-reward consumers—those who’ve recently moved homes or have higher discretionary spend. Home goods retailers need advanced targeting to reach consumers. AlixPartners experts Gaurav  'G' Chhabra and Amol Shah explain the playbook. Read the full article here: