Scott O'Brien’s Post

With Gen Z stepping into the workforce and increasing their purchasing influence, it's essential for CMOs to adjust to their distinct shopping habits. Grasping these trends is vital for creating effective marketing strategies. Discover valuable insights on how to connect with this generation here: https://okt.to/TuKyrm

As Gen Z enters the workforce and boosts their spending power, CMOs must adapt to their unique shopping behaviors. Understanding these trends is crucial for developing targeted campaigns. Explore insights on engaging this generation here: https://okt.to/ZURzqr

Exciting news! Path to Purchase Institute just published my latest article on Impulse Shopping. At Provoke Insights, we surveyed 1,500 individuals across the US to uncover who's most prone to impulse buying and which industries are most susceptible to impulse shopping. Our findings reveal crucial strategies for marketers. Big thanks to Melissa Conforto for her hard work on this project! #ImpulseShopping #MarketingInsights #marketresearch https://lnkd.in/e5DV3MUx

Carly Fink and I had fun writing this one! Thrilled to share our latest article on impulse shopping trends published in Path to Purchase Institute! Did you know that 29% of consumers indulge in impulse shopping on a weekly basis? 🛍️ ( 🙋🏽♀️ Guilty - as I panic purchased from a TikTok ad just before posting) https://lnkd.in/ecSApAvu Full report on our website. Provoke Insights https://lnkd.in/envmJabK #ImpulseShopping #RetailTrends #ConsumerInsights #marketresearch

Did you know that Gen Z shoppers value deals but are also willing to splurge for premium quality and experiences? They're redefining loyalty, prioritizing authenticity, and seamlessly blending online and offline shopping. Brands must adapt to these trends to connect with this influential generation. #Marketing #GenZ #ConsumerTrends #DigitalMarketing

Social media has become a vital channel for retailers aiming to grow their customer base. But to effectively engage and convert social media shoppers, it's essential to understand their online buying behaviors, preferences, and influences. Here are the key takeaways for business owners from our Online Shopper Trends Report 2024: 💸 High purchase frequency: 51% of social media shoppers make online purchases at least 2-3 times per week, especially for clothing, beauty products, and household essentials. 🔁 Preference for subscription services: Social media shoppers are the most likely among shopper types to use online shopping subscriptions, which supports long-term brand loyalty. 🌱 Sustainability matters: Over 75% of consumers prioritize sustainability when shopping online. Understanding and aligning with these preferences will position your brand to better capture the growing social media-driven market. #Ecommerce #RetailGrowth #EcommerceInsights #DHLFulfillmentNetwork #GrowYourBusiness2025

Social media has become a vital channel for retailers aiming to grow their customer base. But to effectively engage and convert social media shoppers, it's essential to understand their online buying behaviors, preferences, and influences. Here are the key takeaways for business owners from our Online Shopper Trends Report 2024: 💸 High purchase frequency: 51% of social media shoppers make online purchases at least 2-3 times per week, especially for clothing, beauty products, and household essentials. 🔁 Preference for subscription services: Social media shoppers are the most likely among shopper types to use online shopping subscriptions, which supports long-term brand loyalty. 🌱 Sustainability matters: Over 75% of consumers prioritize sustainability when shopping online. Understanding and aligning with these preferences will position your brand to better capture the growing social media-driven market. #Ecommerce #RetailGrowth #EcommerceInsights

Blog Series: "Decoding Gen Z: The Evolving Shopping Habits of US Consumers in 2024" Part 1: The Retail Revolution - Understanding Gen Z Shoppers In today's rapidly evolving retail landscape, it is crucial for businesses to understand and cater to the preferences of Gen Z shoppers. Born between the mid-1990s and early 2010s, Gen Z is the first generation to grow up in a truly digital world, making them more tech-savvy and connected than any generation before them. With easy access to information and a plethora of online shopping options, Gen Z shoppers expect convenience, efficiency, and personalization in their retail experiences. One of the key characteristics of Gen Z shoppers is their social consciousness. This generation is known for being environmentally and socially conscious, which is reflected in their purchasing decisions. Gen Z shoppers are more likely to support brands that demonstrate a commitment to sustainability, ethics, and social responsibility. They are also more likely to be influenced by influencers and social media platforms, using them as a source of inspiration and validation for their purchase decisions. Another important trait of Gen Z shoppers is their desire for authenticity and transparency. This generation values authenticity and is quick to spot and call out brands that engage in greenwashing or fail to deliver on their promises. Brands that are transparent, honest, and authentic in their messaging are more likely to resonate with Gen Z shoppers and earn their loyalty. To effectively engage with Gen Z shoppers, retailers must adapt their strategies to meet the unique preferences of this generation. This includes focusing on mobile shopping experiences, implementing sustainable practices, and leveraging social media to connect with Gen Z consumers. By understanding the motivations and behaviors of Gen Z shoppers, retailers can stay ahead of the curve and capitalize on the opportunities presented by this influential demographic. In conclusion, Gen Z shoppers are a driving force behind the retail revolution, shaping trends and influencing the way businesses operate. By recognizing and adapting to the preferences of this generation, retailers can position themselves for success in the ever-changing retail landscape. #GenZ #RetailRevolution #TechSavvy #SociallyConscious 🛍️📱🌍

Social media has become a vital channel for retailers aiming to grow their customer base. But to effectively engage and convert social media shoppers, it's essential to understand their online buying behaviors, preferences, and influences. Here are the key takeaways for business owners from our Online Shopper Trends Report 2024: 💸 High purchase frequency: 51% of social media shoppers make online purchases at least 2-3 times per week, especially for clothing, beauty products, and household essentials. 🔁 Preference for subscription services: Social media shoppers are the most likely among shopper types to use online shopping subscriptions, which supports long-term brand loyalty. 🌱 Sustainability matters: Over 75% of consumers prioritize sustainability when shopping online. Understanding and aligning with these preferences will position your brand to better capture the growing social media-driven market. #Ecommerce #RetailGrowth #EcommerceInsights

Social media has become a vital channel for retailers aiming to grow their customer base. But to effectively engage and convert social media shoppers, it's essential to understand their online buying behaviors, preferences, and influences. Here are the key takeaways for business owners from our Online Shopper Trends Report 2024: 💸 High purchase frequency: 51% of social media shoppers make online purchases at least 2-3 times per week, especially for clothing, beauty products, and household essentials. 🔁 Preference for subscription services: Social media shoppers are the most likely among shopper types to use online shopping subscriptions, which supports long-term brand loyalty. 🌱 Sustainability matters: Over 75% of consumers prioritize sustainability when shopping online. Understanding and aligning with these preferences will position your brand to better capture the growing social media-driven market. #Ecommerce #RetailGrowth #EcommerceInsights