Dan Terek

In this episode, we sit down with Alex Montas, founder of The Remarkable Agency and a growth marketing expert who has generated over $200 million in revenue for major U.S. brands such as Verizon, Bloomberg, and Ben Labs. Alex shares his journey from banking at Citibank to leading growth marketing for billion-dollar companies. He offers actionable insights on adopting a revenue-focused mindset, achieving sustained business growth, and balancing entrepreneurial challenges. Whether you're an entrepreneur or looking to grow in your career, this episode will provide invaluable lessons on maximizing market opportunities and driving results. About the Guest: Alex Montas is a growth marketing expert and founder of The Remarkable Agency. With over two decades of experience, Alex has developed a unique approach that merges data-driven strategies with creative solutions, helping businesses thrive. He has held senior marketing roles at Verizon and Ben Labs, where he advanced from Head of Growth to CMO. Alex’s expertise in revenue generation and his ability to adapt to market needs have made him a sought-after consultant and leader in the marketing industry. Key Takeaways: Revenue-First Mindset: Focus on identifying what the market needs and adapt your business strategy to address it. Falling in love with your product or profession can hinder growth—always prioritize what leads to revenue. Adaptability is Key: Alex highlights the importance of continuously assessing the market for opportunities and aligning your skillset to meet those demands. This adaptability has been a key driver in his promotions and career growth. Two Types of Marketers: Alex differentiates between quantitative marketers and creative/brand-driven ones, emphasizing the growing demand for revenue-focused, quantitative marketers in today’s market. Emotional Resilience in Entrepreneurship: Managing emotions is as critical as business strategy. The highs and lows of winning or losing deals can affect mental health, and maintaining balance is essential for long-term success. Quick Wins: Alex stresses the importance of delivering fast, tangible results for clients. He adapts his approach based on immediate market needs, offering short-term projects that yield rapid revenue boosts, which builds trust and long-term relationships. This episode offers a deep dive into growth marketing, mindset, and strategies that drive both personal and professional success. Want to be a guest on Healthy Mind, Healthy Life? DM on PM - Send me a message on PodMatch, DM Me Here: https://lnkd.in/gA83a_Kv  Subscribe To Newsletter: https://lnkd.in/g-SQD6cc Join Community: https://nas.io/healthymind Stay Tuned And Follow Us! YouTube - https://lnkd.in/gS9iVBUh Instagram - https://lnkd.in/gPzjmpNB  Threads - https://lnkd.in/g3jTuFT9 Facebook - https://lnkd.in/gYpM5bTx LinkedIn - https://www.linkedin.co

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How can advertisers stay ahead of the curve while keeping their ad campaigns brand safe? Integral Ad Science SVP of Product Craig Ziegler sat down with Beet.TV to discuss why AI is key in the fight for brand safety, especially on emerging platforms. Want to learn more? Watch below! #BrandSafety #AI

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Big news: Yahoo DSP advertisers now have access to Kroger audiences for both reach and measurement. We believe in measuring real outcomes. Marketers need every advertising dollar to deliver against meaningful results. We’re committed to being platform-agnostic. Advertisers want to activate purchase-based audiences in their existing programmatic tech. And Yahoo is one of the key leaders in the space. Read more in ADWEEK (link to article in comments below) #KrogerPrecisionMarketing 84.51˚ #RetailMedia #Programmatic

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👻 Nothing gets Adtechies in the spirit of Halloween more than Mark McEachran's recent AdExchanger piece. #RIPCookies Advertising is changing. External drivers such as major FAANG plans no longer overshadow internal sell side strategic initiatives. It turns out executing against roadmap priorities: ♻️ mitigates engineering waste 😨 eliminates scope creep 🎁 secures tangible deliverables 🙄 There is nothing more irritating than committing to a roadmap, but everything under the sun and outside of your control delaying it. We know Google's announcements derailed things more than once. Now that the embrace of Alt IDs is taking shape, its time to focus more on analytic attribution instead of inferred uplift. Answering the question of ROI was always the more important and interesting conversation anyways. That said, Mark does a great job explaining the shift and I'd recommend taking a read if you haven't gotten around to it yet.

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First-party data is great... but it’s only half the story. Watch LiveRamp's latest episode of Here's the deal... with CEO Scott Howe to understand why data collaboration is the key to better advertising performance.

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News about AdStorm out today in AdExchanger by senior editor, Alyssa Boyle. Boyle addresses the elephant in the room: "Naturally, the idea of individuals placing their own ads on TV – especially political ads – raises eyebrows due to all the legal crosshairs on political advertising." Then explains how AdStorm can do what no single company has managed to do yet. Get involved and put your money to work how YOU want it to work! #politics #adsmatter #advertising #vote https://lnkd.in/giqgutjk

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“Now we're going to talk about how agencies will survive the cookie apocalypse—which is the slowest apocalypse ever," quips Anthony Vargas of AdExchanger #ProgIO. Allison Schiff perceptively notes that 3rd-party cookie deprecation is kind of a "boiling frog" situation... So is that frog cooked yet? Also, the whole industry is kind of the frog, right? (Except for the Walled Gardens, maybe?) “We could have had this same conversation last year, and I’m sacred we’re going to have the same one next year," Schiff notes. And guess what? For a lot of advertisers/brands, dealing with cookie deprecation is not a priority. Why? Do they not feel the urgency? Well, deprecation has been happening for so long that they seem to have tuned out. They don’t feel like the real solutions have appeared yet. "We’ve been burned on the client side," Alan Silverberg, EVP, Data & Platform Solutions, Publicis Collective. We were told to test, and many of those tests were not fruitful. The tools were not privacy compliant (lawsuits!) or ineffective/limited. Clients very gun shy about privacy especially with new laws coming on the books. Is there investment in alternate IDs? “It’s one tool in the toolbox,” comments Brittany Schermerhorn, SVP of Media for Razorfish. How viable are clean rooms? Super important, but fragmented. You’ll have to think about a primary one and some others that supplement, Silverberg says. Schermerhorn adds: Everyone wants it to be the silver bullet, but really it’s just one tool in the shed. What about UID2? (Awkward silence.) Silverberg bites: It’s nice, broad, but not where it needs to be—not super scalable as is. How many alternative IDs are we going to need? Not sure, Schermerhorn says—think globally, there will be a need for geo-specific ideas. It’s not one, but not sure how many we need. Curious to see how the landscape evolves—consolidation? Grow higher? She adds: There’s been panic about collecting all the data, but you have to understand WHY you’re collecting the data in the first place. You have to be intentional—how are you going to activate it? Silverberg: With collecting first-party data, you have to start with use cases. What would/could I do with this? What about contextual— Michelle Nagelberg, Group Director, Business Intelligence Lead, choreograph. It’s extremely important, but clients don’t want to talk about it. It’s not fun Silverberg: Contextual does well upper-mid-funnel, but struggles lower funnel to drive consumers to take an action. (Hmmm, I wonder what DotDash Meredith thinks about that…) What about giving all your money to the walled gardens? Silverberg: They’re not driving the client business like they used to—diversification is necessary. We really need them to open up a bit, share more with each other even. Privacy Sandbox? Silverberg: I don’t think we’ve seen enough information to say this will be the primary solution going forward. We’ve seen some success, but not a scalable solution at this point.

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The recently released IAB Digital Out of Home (DOOH) & In-Store Retail Media Playbook offers an in-depth look at how brands and retailers are collaborating to deliver an omnichannel consumer experience and implement closed-loop measurement. See the playbook to learn about: - Merchandising and In-Store Shopper Marketing - Consumer-Centric Strategies in Retail Media Advanced Measurement and Optimization - In-Store Venues and Zones Download the playbook now: https://bit.ly/3yZDH7O

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Lauri Baker isn’t just stepping into her role at KERV Interactive—she’s coming in hot. With 25 years in the adtech world, she’s built a reputation for flipping the script on traditional advertising. As KERV’s new Senior VP of Partnerships, her mission is clear: make every pixel in your favorite videos work harder than a Kardashian endorsement. KERV, with its AI-driven video tech, analyzes and monetizes video content down to the last pixel, meaning every moment you’re streaming could potentially turn into a shopping spree. If anyone can turbocharge these shoppable, interactive CTV experiences, it’s Baker. At Infillion, Baker was the mastermind behind some serious innovation. Her team created ads where users could literally talk to their TV and interact with products, making the viewer feel more like they were in an episode of "Black Mirror" than watching a commercial break. One of her standout projects involved using voice control in ads for Amazon Echo, a first in the industry. She’s all about leaning into consumer engagement, which explains why her work helped brands rake in over $250 million. But her expertise goes deeper than fancy tech. Before Infillion, Baker led similar transformative efforts at Gimbal , where she focused on value-exchange ads—letting viewers decide how they wanted to engage with the content rather than being bombarded with irrelevant messages. Her success at companies like Discovery, Verizon Media, and HuffPost cemented her reputation as a force to be reckoned with in adtech. Now, at KERV, her focus is expanding their shoppable CTV capabilities. KERV’s platform is already making waves by transforming every video into an interactive experience, from ads to regular content, working with powerhouses like NBCU, Vevo, and Disney. Baker’s role is to take these partnerships to the next level, using KERV’s AI-powered video technology to ensure brands can engage consumers in more meaningful and measurable ways. So, what does the future hold for KERV with Baker at the helm? Expect to see shoppable content not just interrupt your streaming—but enhance it. Ads that don’t just sit there like wallpaper, but invite you in, making you want to grab your phone and hit “buy now.” With Baker’s proven track record and KERV’s cutting-edge tech, the future of advertising just got a lot more interactive, personal, and let’s face it, dangerous for your credit card. Jay Wolff Gary Mittman

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Hmmmm... Been reading industry reactions to last week's news from The Googs on the 3rd delay to 3P cookie deprecation in Chrome... doesn't look like it's been met with surprise or shock! This time the reason given: 'industry and regulatory pressure make it impossible to move forward'... nothing of course to do with Chrome Privacy Sandbox not being fit for purpose as an impartial and fair alternative solution. Many brands and ad tech players have been experimenting with Sandbox... the click-based retargeting ad techs for one. So, is it telling then, that when one of them announced more layoffs in prep for D-day the other week having stated it could wipe as much as £30-40m off their topline in the second half of the year, that the Privacy Sandbox they have been testing is not a reliable and trusted alternative solution. One thing's for sure... these delays are becoming rather embarrassing for our 'privacy-first, do-it-for-the-greater-good knights in shining armour!' Just pull the rip chord already!

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Have clients looking to do #political ads? Want all the cool tech to help your candidate? We have solutions for this. The Trade Desk is helping lead the way while others like Nexxen play catch up. Get the best inventory with performance to help your candidate. - Data driven targeting - L2 and other political partner data access - Cross device targeting - Measurement and attribution leveraging UID2.0 If you said yes to any of this lets talk. #policticalads #politicalcampaign

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Traditional pricing based on billable hours and costs per employee is being replaced by more innovative compensation models. We share our perspective on compensation models and options along with some of our peer agencies including Bullish in this recent Ad Age article. Maybe it's time to reevaluate what and how you're paying for agency and media services. Feel free to get in touch. #agencycompensation #agencymodels #performancemarketing #vujadedigital

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📣 📣 Proud to share our news: Yahoo DSP advertisers can now use Kroger purchase data for audiences and measurement. 📣 📣 More relevant advertising means less ad clutter. Ultimately, if we can change the incentives in digital advertising by optimizing against true results – then the entire digital ecosystem gets better. Less ad fraud, less garbage sites – more high-quality content and experiences. #KrogerPrecisionMarketing @8451 #RetailMedia #Programmatic #lovewhereyouwork

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More and more brands are wondering how they can advertise effectively to consumers across a fragmented identity ecosystem. Kristina Prokop's recent article in AdExchanger drills down the 4 ways brands can continue to maintain addressability for their omnichannel advertising strategies. 💫 Integrate audience data and first-party data: Brands can unlock more information about their customers and enable more precise targeting and personalized experiences by enriching their first-party data with audience data. These enriched data sets can then be used to find new like-minded audiences that represent a brand’s most receptive prospects. 💫 Use context: Contextual data and targeting – fueled by data and insights into the content people are consuming and how they’re consuming it – enables brands to tap into predictive audiences without relying on cookies. 💫 Adopt universal ID solutions: Brands can engage their users without cookies across channels by shifting to strategies that embrace universal IDs. While no single ID will replace the cookie, an ID-agnostic approach that combines the power of multiple IDs can go a long way while complying with all applicable privacy rules. 💫 Target omnichannel environments: Brands should also deepen their investments in channels that have never depended on cookies, including audio, CTV, DOOH and others. These channels represent growing opportunities to reach relevant, engaged audiences. Dun & Bradstreet Eyeota, a Dun & Bradstreet company https://lnkd.in/ex87Grxe

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✅🖥️ AdExchanger (8/1): “Roku added 2MM HH accounts last quarter, bringing its total to 83.6MM. And advertisers can match these Roku accounts with UID2 identifiers to target their audience on Roku. By adding UID2, Roku advertisers will be able to “achieve more precise targeting,” said Charlie Collier, president of Roku Media. And Roku advertisers who want to use UID2 can use the Roku Exchange, a more direct, data-enriched path between Roku supply and programmatic demand launched in June. Roku Exchange is integrated with an array of DSPs, including The Trade Desk. Roku’s new integration with The Trade Desk is only a couple of months old, Collier said, but “we’re pleased with the progress and we think this will continue to drive demand [to Roku].” ⬇️ #streamingtv #ctv #ott #smarttv #tvos #cordcutting #programmatic https://lnkd.in/ekZP8fna

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Another milestone: Yahoo DSP advertisers now have seamless access to Kroger audiences. At Kroger Precision Marketing, we believe in the power of our precision purchase signals. Shopping behaviors reveal lifestyles, aspirations, and life stages more meaningfully than demographics alone. This builds on the self-service programmatic capabilities we announced last Fall. Both Yahoo and Kroger Precision Marketing have first-party signals at the core of this offering. Much of the digital media industry has been using the same third-party data signals for decades – and those signals are fading. Big brands are making the switch to retail data. Some key features in our approach: ✅ Programmatic Controls: Manage your own campaigns & activate custom-built, Kroger purchase-based audiences with closed-loop sales measurement in your existing Yahoo DSP seat. ✅ Flexibility: Apply quality controls including verification and brand safety tagging. Easily layer Kroger audiences onto your media strategies, maintaining control of optimizations and rail settings. ✅ Pricing Transparency: Fully-transparent pricing model; know exactly how much of your media investment is allocated to inventory vs. audience vs. measurement. I’m proud of the entire team behind this at KPM. And a special shout-out to our Yahoo collaborators, Elizabeth Herbst-Brady, Mike Brunick, and Beth Nussbaum Gross - among many others. Read more from Kathryn Lundstrom at ADWEEK [article link in comments] #adtech #KrogerPrecisionMarketing 84.51˚ #RetailMedia

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CTV ads + first-party data = your new marketing power couple 🤩 Want to learn how brands like Kroger and Nielsen are making the most of CTV? LiveRamp's CTV Activation Guide for Brands is here to help you turn viewers into buyers, one ad at a time. https://lnkd.in/g8J-Bme9

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Check out my latest blog post for @SEMpdx: Navigating the @Reddit Rabbit Hole: #SEO Opportunities and Pitfalls for Brands https://ow.ly/XTpN50SnEvC #reddit #redditSEO #redditmarketing

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