Ryan Boh’s Post

"...the best ad products have been created by walled gardens, not by this programmatic ad archipelago..." Wise words! Retail Media is demonstrating big growth and Retailers can learn from the mistakes digital advertising has made over the years and just be better with the consumer in mind, keep ads relevant and non-intruse, focus on privacy & transparency on data, make sure ads blend in naturally in the customer experience and provide clear, trustworthy metrics to your brands to showcase your ROAS. #retailmedia #adtech #digitaladvertising https://lnkd.in/em896Mwu

"It is not an existential threat whatsoever". How does Brian Morrissey, founder of The Rebooting, see the DOJ vs. Google ad tech antitrust case? Check out the whole conversation on the "Not Just ADZ" website. Link below. #media #adtech #advertising #programmatic #openmarketplace #search #openweb #GAM #antitrust #retailmedia #search

While the big boys compete, you win with AI Digital! Let’s talk about how we can connect the dots and make things easier for you!

Google’s AdX is the VIP nightclub of advertising: exclusive, the place to be, and invitation-only. Want to get past the velvet rope and start making the big bucks? The only way for most publishers to make it happen is to team up with a Google Multi-Customer Management (MCM) partner. But which MCM is the right partner for your business? In our latest blog post, we’re going on a deep dive into what makes for a top-tier MCM partner who’ll help you reach your goals. With these tips in-hand, you’ll be able to separate the true teammates from the ones who are just after your money. Then you’ll be ready for the next phase of your business and everything that comes with it. Check it out on our blog:       https://lnkd.in/gXWyVXHn #OKO #Monetization #AdTech #GoogleMCM #GCPP

The Real-World Impact of Cookieless Advertising 🍪 Together with Pubstack, we have unveiled compelling evidence of the impact of cookieless advertising on revenue. As part of an extensive A/B test on the Pubstack platform, conducted from December 9 to February 7, we analyzed ad performance for gutefrage.net's logged-in and logged-out traffic. The test shows significant impact on Cost-per-Mille (CPM), highlighting the importance of ID Solutions in a cookieless world. Would you like to learn more about the study and how to prepare for the Cookieless Future? Then simply send us a short DM. 📬 #cookielessfuture #testing #programmatic #advertising #highfivve 

Competition is intensifying between Google DV360, Amazon DSP, and The Trade Desk. While these giants excel in innovation and exclusive inventory/data, they lack the unbiased perspective necessary for balancing demand and supply. Our mission aligns perfectly with this gap. While we're making these top-tier DSPs accessible to small-to-mid-sized agencies, we're also dedicated to remaining neutral in the process and helping our partners navigate inherent bias in the industry. Tailoring platform mix based on each brand's unique needs and applying a sound supply path optimization strategy is essential. Learn more in this recent AdAge article here: https://lnkd.in/eWMpJdJb #programmatic #digitalmarketing #adtech

#Google's stock is trading down because of the missed expectations on it's Ad Revenue. It was still up YOY but missed Wall St. expectations. #PMax, machine learning ad delivery, is going to be their biggest answer to improve their advertising revenue because it allows Google to deliver ads and improve the yield of return from all channels in their ecosystem (Gmail, YouTube, Shopping, etc.). The issue for advertisers is that PMax is a "black box" with no transparency of where the advertisers ads are placed in Google's ecosystem. As much as the technology's goal is best for the advertiser you have to remember Google is monetizing their inventory for what's the best return for them! We'll see how the PMax push supports Google's Ad revenue and ultimately their stock price moving forward.

Prediction: Google gives up on PMAX and moves to a new product roadmap. It's killing their business. Luckily, there is a simple 4 step solution to Google's product problems. (I hope they are reading this) 1. Eliminate branded search as a product. (Allow trademarks to block competitor searches) 2. Bring back Standard Shopping as the hero product 3. Default more product and shopping intent searches into the "Shopping" tab. 4. Build more robust ad products for that layout that include YouTube videos etc. This will come at a short term hit to ad spend BUT will lead to more incremental impact for advertisers and eventually a stronger ad product for google.

Biggest industry story of the US year (and potentially the last decade). The optimist in me looks forward to a healthier and more equalized industry. The cynic in me expects a slap on the wrist and a fine they'll make back in ad revenue in 6 hours. The realist in me is imagining some sort of behavior framework that they will need to 'adhere' to. Whatever happens, this is worth a follow for our industry folk. #adtech #programmatic #media #google

✨ It's time to rethink your strategies and embrace the future of cookieless advertising: https://hubs.li/Q02L8KtQ0 As Google navigates the complexities of its Privacy Sandbox, Amazon's Ad Relevance is making bold moves. 🛠️ Both are shaping the post-cookie world. 🍪 Learn how to create impactful advertising campaigns in a cookieless world with our expert tips! https://hubs.li/Q02L8KtQ0 #ChannelbBakers #Advertising #FirstPartyData #Google #PrivacySandbox #Amazon #AdRelevance