Taylor Holiday

How Generative AI is Reshaping SEO Strategies - Meg Scarborough, Founder & CEO, Megawatt - Clip from the "Ultra High Net Worth Clients" Podcast - Watch the full episode wherever you enjoy podcasts (iTunes, Spotify, YouTube, etc)! . . . #MegScarborough #Founder #CEO #Megawatt #ContentMarketing #Podcast #UHNWC #UltraHighNetWorthClients #ChrisBrodhead #FinancialAdvisors #FinancialAdvisor #FinancialAdvising #BusinessOwners #UHNWI

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Petco Email Overhaul A counterintuitive approach. A few key changes: ➤  Key Header Change Yes, we didn’t lead with an offer here. We led with a statement that everyone in the target audience can agree with. → Makes them naturally want to read on → Open Loop → Highlight product quality While this email has a value-led approach, we still add a CTA above the fold for eager shoppers. ➤ Create An Angle An interesting angle that empowers dogs, setting context for the product spotlight section. → Compares dog DNA to wolf DNA → Creates intrigue in terms of ‘so, what does that mean?’ → Sets context for wild pacific stream smoked salmon ‘Wild Stream Smoked Salmon’ is contextualized more since modern science claims dogs share the same DNA as wolves. ➤ Product Spotlights With Reviews A clear product showcase with benefit-driven copy and review highlights. → Builds confidence through social approval → Makes product tangible → Builds on the context from previous section The value here is using the contextual story of dogs having wolf DNA, and showcasing products in light of this new perception. ➤ Conditional Product Spotlight Next, we highlight a product alternative. → Gives an alternative option → Based on customer research → Show clear customer understanding The main point here is to use your zero party data to decode what your audience considers highly relevant. ➤ Offer-Stack Reminder We put the offer at the end here. Criminal, right? Not when you’re taking a value-based approach. → Builds trust through reading first → Keeps the email relevant to profile → The goal is to offer value first Being a brand that gives value first is the ultimate differentiator. ------ I’m a big fan of value-led marketing. In a world where we see 10,000 ads in a day, leading with value in your marketing will help you stand out. It trains your audience to actually read your emails and receive some form of dopamine from new information. Providing value before an offer will add more longevity in your customer base. There’s definitely a time and place for leading with offers, but I do think the landscape is changing. Thoughts?

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With more places, and strategies to advertise comes the difficult problem of prioritization. I put together this quick guide on the most profitable DTC campaigns that every brand should be running.

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Hey California small businesses! We know you hustle hard, and your digital marketing campaigns are key to finding new customers and growing revenue. But guess what? The California legislature is messing with your money. They're trying to pass a new law – SB 1327 – that'll jack up the cost of digital advertising by 7%! That's right, 7% more expensive! This tax is supposed to target the big tech guys like Facebook, Google, and TikTok, but guess who really ends up paying? You guessed it – small businesses like yours! You're already facing enough competition from those big brands with their massive budgets. You don't need lawmakers making it even harder. Tell your legislators to oppose SB 1327 and stop this tax madness before it hits your bottom line. Click below to sign the letter and protect your marketing budget! Your voice matters – let's show them we won't take this lying down. #nonewtax #digitalmarketing https://lnkd.in/gZBGUeKC

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For those who ever used EOS, our ongoing iterations of Prophit System are becoming for ecommerce what EOS did for business ops. The more 7- and 8-figure brands implement it, the more convinced I am of its effectiveness in producing predictable profit at scale.

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Wanna know a few stats of this basic roofing lead gen campaign in AZ? Here you go: Total Leads - 173 Total Inspection Bookings - 40 Total Sold - 13 Conversion Rate - 8% I know what you thinking, it didn’t turn out like this when we ran a Roofing or solar Fb ad campaign, well it’s always not about just putting out an ad and publishing the campaign. It starts from doing the market research, offer, audiences to target, ABO or a CBO campaign, correct budget allocation to get the best CPL & ROI, choosing the right creatives and ad copies and most importantly the CTA of the ad. This is the reason why our clients win by running very basic lead gen campaigns with us and then later start expanding in other new markets to further scale their business. Let’s crush it together!

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How does a Fractional CMO balance the alignment between doing what they love to do versus what the market demands? Here's a clip of what Dan Gwalter has to say in VCMO's forthcoming podcast - 𝑭𝒓𝒂𝒄𝒕𝒊𝒐𝒏𝒂𝒍 𝑭𝒖𝒕𝒖𝒓𝒆𝒔 🎧 Full episode lands soon...

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DTC founders, if your inventory system isn't dialed in, you're playing a dangerous game. Your inventory management system contains data that can help you make real-time decisions on how much inventory you should buy. There are real stakes to not nailing down your inventory. Miss the mark and you could end up missing out on sales or drowning in excess stock that's eating into your margins—neither is a good place to be. Think your inventory game is tight? Better be sure. The stakes are real.

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🚗✨ My client Car Wash Business with Facebook Ads Result! ✨🚗 📍 Location: San Diego, California 💰 Cost Per Lead: Just $0.29! 🔥 Result: 1 Click = 1 Lead Excited to share today's phenomenal results from a recent Facebook ad campaign for our car wash client in sunny San Diego! 🚀 We achieved an incredible cost per lead of only $0.29, turning each click into a potential customer. If you're looking to drive traffic, boost your customer base, and maximize your ROI, Facebook ads can be a game-changer. 🔹 Ready to see your business shine like never before? 🔹 Want to turn clicks into loyal customers effortlessly? Let's connect and discuss how we can help your car wash business achieve similar success. Don’t miss out on the opportunity to elevate your marketing strategy! #DigitalMarketing #FacebookAds #LeadGeneration #CarWashBusiness #SanDiego #MarketingSuccess #BusinessGrowth #CustomerAcquisition

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Brand evangelists as a salesforce... We unlocked 2,000 doors nationwide by turning our DTC customer base into a salesforce, encouraging them to request our products at their local grocery store. Why did they do this? DTC is inconvenient... -DTC prices were higher than in store. -Free Shipping threshold mean users would buy 4-6 pints. -Shipping schedule was only 3 days per week (frozen shipping logistics). The shift benefited both us as a business, and our customers. But we wouldn't have gotten there if we didn't learn DTC first. #dtc #digitalmarketing #entrepreneurship Ani Blinova-Wolff

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3 questions that will skyrocket your website conversions (... CRO expert Martin Greif swears by these): A few weeks back I had a great conversation with Marty Greif, President of SiteTuners on the Brands and Brews Marketing Podcast. He dropped some conversion rate optimization (CRO) gold. Here are the 3 questions every visitor subconsciously asks when landing on your site. And why you need to answer them for them. 1. 𝗔𝗺 𝗜 𝗶𝗻 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗹𝗮𝗰𝗲? Consistency is key. Your ad messaging should match your landing page language. 2. 𝗛𝗼𝘄 𝗱𝗼 𝗜 𝗳𝗲𝗲𝗹 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗶𝘀 𝘀𝗶𝘁𝗲? First impressions matter. Use a prominent banner with a strong value proposition. Display your phone number prominently, especially on desktop. It signals professionalism and boosts trust. 3. 𝗪𝗵𝗮𝘁 𝗮𝗺 𝗜 𝘀𝘂𝗽𝗽𝗼𝘀𝗲𝗱 𝘁𝗼 𝗱𝗼 𝗵𝗲𝗿𝗲? Make your CTAs crystal clear and benefit-oriented. Surround CTAs with trust signals like testimonials or trust badges. By addressing these 3 questions, you're crafting a user-centric website that drives real results. Want to dive deeper into CRO s trategies that actually work? Let's chat! - PS, We boosted one client’s sales from $5k- $100,000 in just 6 months with conversion-focused SEO. And we can double your leads in even less. DM if you would like a free, no-strings demo 

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When D2C brands get stuck around the 8-figure mark, it’s usually for one (or more) of these reasons: (Most don’t even realize these are what’s holding them back from scaling.) → 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗶𝗻 𝘀𝗶𝗹𝗼𝘀. If you’re not looking at your marketing and sales channels as a whole, you’re leaving money on the table. → 𝗨𝗻𝗱𝗲𝗿𝗶𝗻𝘃𝗲𝘀𝘁𝗶𝗻𝗴 𝗶𝗻 𝗯𝗿𝗮𝗻𝗱 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀. A strong brand doesn’t just drive acquisition—it turns one-time customers into loyal fans, reducing CAC and driving LTV. → 𝗡𝗼𝘁 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝗱𝗮𝘁𝗮 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆. Without understanding input metrics and how attribution works, your marketing team will struggle to drive meaningful results. → 𝗟𝗮𝗰𝗸 𝗼𝗳 𝗮 𝗰𝗹𝗲𝗮𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. You don’t need a complex annual strategy deck, but you do need clarity on what you’re aiming to achieve, how you’ll get there, and how you’ll measure success. → 𝗧𝗵𝗲 𝘄𝗿𝗼𝗻𝗴 𝘁𝗲𝗮𝗺. Maybe your scrappy team now needs strategic leadership, or it’s time to swap a Swiss army knife for specialists. Whether it’s FTEs, freelancers, fractionals, or agencies, having the right team is critical for growth. 𝗪𝗵𝗮𝘁 𝘄𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗮𝗱𝗱 𝘁𝗼 𝘁𝗵𝗲 𝗹𝗶𝘀𝘁? I’d love to hear your perspective!

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Just received word that DealerOn has completed their acquisition of Sincro, a DealerOn company. The biggest question in any acquisition is Why. It's generally 1 of 2 things More rooftops to insert current systems and expand market share, or new technologies to incorporate into the current book of business and grow revenue. As an active DealerOn affiliate, I'm curious to see what happens over the next 6 months. Could be good. Could be bad. Does anyone have experience with Sincro sites or services? I haven't worked with them enough to draw any conclusions. #automotive #website #acquisition

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Want to dominate local search results? Tune into episode 9 of Growth Boss to learn how to optimize your Google Business Profile (GBP) like a pro! In this episode, Ben Fisher, a Google Business Profile Diamond Product Expert, shares expert tips on: ~ Ranking higher in Google Maps ~ Avoiding common GBP issues ~ Recovering from suspensions ~ and more! Whether you're a small business owner or a marketing professional, this episode will help you improve you GBP listings! Listen now on YouTube, Spotify, or Apple Podcasts. Links are in the comments 👇 -- P.S. Your feedback is valuable to me, so please let me know what you think of the episode. #seo #googlebusinessprofile #localseo #localbusiness #localseotip

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At a the start of any conversation, I ask a set of positioning questions to get a sense of how a brand thinks about themselves and their market. It's a helpful exercise that drives any marketing tactics. The below I pulled from an older tech oriented book about positioning from April Dunford (link below). 1. Competitive Alternatives:  what your best* customers would do if your solution didn’t exist? 2. Unique attributes: the features and capabilities that you have and alternatives lack? 3. Value (and proof): the benefit of those features enable for the customer? 4. Target market characteristics: the characteristics of a group of buyers that lead them to really care about the value you deliver 5. Market category: the market you describe yourself as being part of, to help customers understand your value

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Challenges may seem insurmountable, but with dedication and the right strategy, the impossible becomes achievable. At ASTRAnomicals, we turn your digital marketing dreams into reality by boosting visibility and attracting more customers. Let's reach for the stars together! 🌌 "It always seems impossible until it's done." - Nelson Mandela To learn more visit our website www.astranomicals.com #MondayMotivation #ASTRAnomicals #SEOExcellence #DigitalGrowth #DigitalMarketingAgency #MarketingBeyondOrdinary

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🔊 Get ready for some marketing wisdom! With this throwback episode of the Always Be Testing podcast, join me and Chase Mohseni, the CMO of Heatmap.com 🔥, as we share insights on: 🔨 building connections,  🧘‍♂️ trusting instincts and 📣 mastering surround sound marketing. Discover how to create a delightful customer experience, understand the importance of personal relationships, and unlock the secrets of long-term business success. #AlwaysBeTesting #B2BSaaS #DTC #ECommerce #PerformanceMarketing Watch here 👉 https://lnkd.in/ejBfHmat

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Copyblogger’s Personal Brand Accelerator opens enrollment in 2 days. It’ll stay open for 3 days. Then it’ll close for at least 3 months. One person in our last cohort went from $5k MRR to $25k MRR. Another gained 40,000 followers in 3 months. Get ready to join, but for now, let’s talk client/customer/employer quality… As someone who has done $50 jobs, $500 jobs, and $5,000+ per month jobs, I can tell you: 1. This meme is 100% real. 2. You should level up your skills and lead generation so you get to the higher level ASAP. Though you will have to pay your dues a bit to get there, you should never tolerate disrespectful treatment or jumping through tons of hoops. That’s just unacceptable.

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Holiday shopping season is fast approaching! We’re excited to offer free UGC, influencer, and video audits to help optimize product listings for you or your clients. 🎥✨ Our goal is to uncover how strategic video content can drive more conversions and capitalize on the busy season ahead. Whether it’s for your brand or a client, we’d love to help you gear up for success. Interested? Drop me a message or share this with anyone who could benefit! 📩 You can also reach me directly at [email protected]. Let’s make this holiday season your best yet! 💥 #holidayseason #ecommerce #ugc #videomarketing #influencermarketing #contentstrategy #holiday2024

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