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One Question: Do You Have a Test Page? 🤔 What might sound like a simple question is actually an important topic for all advertisers and publishers. 🚨 Our Head of Engineering, 🧑💻 Nepomuk Seiler, knows this all too well. In his latest AdTech Diary, he explores why the need for adaptable and effective testing solutions is more urgent than ever – and how the ad tech ecosystem can rise to the challenge. 👉Check out the full piece: https://lnkd.in/enDQ5Xjc #AdTech #diary #testingtools #digitaladvertising #adcampaigns #userexperience #programmatic #highfivve

AI in the Spotlight: 5 Trends Shaping AdTech in 2025 🚀 2024 marked a turning point for the advertising industry: the pause on cookie deprecation, AI’s rise to dominance, and a growing emphasis on sustainable practices. But what’s on the horizon for 2025? In our latest blog post, CSO Martin Pichler explores the top 5 trends that will reshape the AdTech landscape: 💻 The transformative impact of AI and ML on programmatic advertising 🎯 Why hyper-personalization is redefining relevance in ads 🔒 What the shift toward stronger data privacy means for advertisers 🌐 How omnichannel strategies are crafting seamless brand experiences 🌍 Why sustainability and ethics are becoming non-negotiable Curious to learn more? Find out how these trends will drive change and how your business can stay ahead. (Link to the full article in the comments) What’s your take on these emerging trends? We are interested in your opinion! 💬 #AdTech #AI #ProgrammaticAdvertising #DataPrivacy #Sustainability #highfivve

🌍 How Can Digital Advertising Embrace Sustainability? In her latest blog post, our Senior Programmatic Manager, Caroline Figl, explores the environmental impact of digital advertising and the steps we can take to make it greener. Here are some key takeaways: ♻️ Minimize Requests: Reducing unnecessary ad requests can cut energy use and data transfer, benefiting both sustainability and site performance. ⏳ Use Lazy Loading: Loading content only as needed saves bandwidth and power.  🔄 Optimize Ad Supply Paths: Fewer intermediaries mean less data processing and lower emissions. Want to dive deeper? Read the full article via the link in the comments! #Sustainability #DigitalAdvertising #GreenTech #highfivve

🚀 A major milestone for the future of digital advertising in Europe! The latest article from ADZINE - MARKETING. TECH. MEDIA. explores the significance of the EUID initiative by The Trade Desk and the collaboration of sell-side powerhouses to promote a privacy-friendly and competitive advertising infrastructure in Europe. At highfivve, we are proud to be part of this movement as the first German publisher together with gutefrage.net GmbH, to set the course for a sustainable, user-centered advertising landscape with our partners. The EUID (European Unified ID) has the potential to lay the foundation for a secure and transparent ad ecosystem that protects user privacy while respecting advertisers’ needs. For us, this means creating a trusted space for data-driven advertising that combines the highest data protection standards with measurable effectiveness. 🌍🤝 #PrivacyProtection #DigitalAdvertising #EUID #FutureOfAdvertising #Innovation #highfivve

🚀 How Can Publishers Tackle the Challenges of Addressability in Data Monetization? Our Programmatic Manager, Michelle Gal, has answered this pressing question in her latest blog post. Here's the summary: 🔑 Transparency is key to creating a secure and privacy-compliant user environment. 🔄 Consolidating and harmonizing data from various sources is essential for success. 📚 Publishers should leverage the IAB Standard Taxonomy for precise data structuring. 🤝 Strategic partnerships can help offset the high costs of technological infrastructure. Interested? Check out the complete article via the link in the comments! #DataMonetization #ProgrammaticAdvertising #Addressability #highfivve

Thanks for having us ☕ Yesterday,  our CEO Philipp Graf Montgelas, had the pleasure of joining a leadership lunch hosted by Index Exchange. The event brought together representatives from Bundesverband Digitale Wirtschaft (BVDW) e.V., Google, and Warner Bros. Discovery. Over a delightful meal and in a relaxed setting, they discussed various tech topics, such as the impact of the new ChatGPT search, as well as current political subjects like the U.S. elections. Thank you for the engaging conversation and inspiring exchange! 😊 Andrew Casale, Steffen Hopf, Cadi Jones, Katharina Wiegand, Dirk Freytag, Andreas Lux-Wellenhof, Mathias Wulkan-Kurzbach, @Stephanie M. #Lunch #Leadership #Tech #highfivve

🚨 New month, new AdTech diary by 🧑💻 Nepomuk Seiler Pressing question for the last quarter of the year: Do You Have a Test Page? Q4 is ramping up, and with it comes a flood of broken campaigns and creatives. “This should have gone live last week!” is a familiar cry, but fixing broken creatives shouldn’t be this painful. Muki says: “We need easy ways to test before bad ads wreck the user experience. And no—one test page won’t cut it across multiple formats and partners.” 🛠️ It’s time for the ad tech ecosystem to invest in adaptable, effective solutions. Let’s streamline this process and save everyone time and effort. 💡Want to know more? Check out the full piece in this month’s AdTech diary for all the details on why testing standards matter. #AdTech #diary #testingtools #digitaladvertising #adcampaigns #userexperience #programmatic #highfivve

5 Tips to Boost Core Web Vitals with Programmatic Display Ads🔋 In digital marketing, balancing ad revenue with strong search engine rankings is key. How do Display Ads, like Google AdSense, affect SEO? And how can you ensure that ads enhance user experience without impacting your rankings? At highfivve, we’re experts in Programmatic Display Ads, ensuring seamless integration and optimized performance. In our latest blog, Senior Growth Expert Florian Wolf shares his top strategies for maximizing revenue while fully aligning with Google’s standards and user expectations.📈 To discover how SEO, Display Ads and user experience connect read the full piece (link in comments). Flo is also happy to connect for more insights on this topic.🤝 #CoreWebVitals #SEO #DigitalMarketing #ProgrammaticAds #AdSense #UserExperience #highfivve

Proud to be part of it! 💙 We’re excited to join forces with TargetVideo for a very special charitable initiative. Over the coming months, we’ll be transforming unsold ad space into a platform for good - potlighting the impactful work of SOS-Kinderdorf e.V., Brotzeit e.V., and Ukraine-Hilfe Berlin e.V.. Together we are able to donate around 15 million ad impressions - Together we can achieve great things!💪   #makeanimpact #mediaforcharity #charity #donation #highfivve

Time to get creative! ✨ Earlier this week, our highfivve and gutefrage.net GmbH teams attended an inspiring bead crafting workshop. Two hours full of creativity, great conversations, and lots of fun – and we think the results speak for themselves! 😉 Thanks to Alexa Kim Ackemann, Anita Schiller, Kaya Marieke Spahr, Vanessa Bauer, and Sarah Reichenwallner for taking part and your creative energy! #teamspirit #creativity #highfivve #teambuilding #beadingworkshop