Viant Technology’s Post

The Shift to Connected TV (CTV) Advertising is ON Marketing professionals are making bold moves in 2024, with a significant reallocation of advertising budgets to Connected TV (CTV) advertising. According to the latest data, here’s where the funding is coming from: • 40% from linear TV • 40% from other digital ads • 39% from traditional media • 34% from social platforms Why the shift? CTV allows advertisers to target audiences more effectively, with higher engagement and measurable results—things traditional media just can’t match. At Coast Technology, our STEALTH DSP gives you everything you need in one place: ✅ Transparent reporting: See the series, networks, and channels where your ads air. ✅ Access to the best inventory: Including Netflix, Disney+/Hulu, NBCU, and all other major platforms and publishers. ✅ Lowest rates: Transparent CPM and floor deals that rank among the lowest in the country. Join the wave of industry leaders optimizing their ad spend with CTV. Don’t get left behind by outdated strategies—STAY AHEAD with STEALTH. Let’s transform your marketing in 2024 and beyond. #CTV #DigitalAdvertising #MarketingStrategy #STEALTHDSP #AdTech #ConnectedTV #ProgrammaticAdvertising #TargetedMarketing #CTVInventory #AdvertisingInnovation

📢 NEW BLOG: Mastering CTV: The Art of Measurement and Attribution 📺✨ Read here >> https://lnkd.in/ep3g37if Remember the excitement of waiting for your favorite TV show? Thanks to Connected TV (CTV), we now enjoy on-demand viewing, and with 87% of American households owning a CTV device, publishers have a golden opportunity. To maximize this, mastering measurement and attribution is crucial. The CTV landscape is full of innovation. Publishers who stay adaptable and prioritize advanced measurement will thrive. 🚀 Authored by Alberto Scioscia, our Senior Strategic Partnerships & Growth Manager. 💼 #CTV #Advertising #Measurement #Attribution #DigitalMarketing

Looking for tips on how to find CTV advertisers? Explore our new post with strategies and ideas for local media sellers. #CTV #CTVads #localadvertising #salestips https://ow.ly/jGxk50TCm5U

CTV is no longer something to consider for the future. It’s a mainstay that’s here to stay and having a sound strategy is vital for any global advertiser. What opportunities and challenges has its growth created for marketers and media owners? Colin Kennedy, Digital Business Director, provides background and steps to execute a global CTV campaign. ⬇️ ℹ️ With a skyrocketing number of viewers, estimated at 1.1B globally, and a surge in marketing investments projected to increase by 22%, Connected TV (CTV) stands out as the media industry's latest triumph. 💡So, what’s the solution to generate meaningful scale? The answer lies with Programmatic CTV. So, instead of utilising a singular platform, brands should look to partner with existing programmatic sellers to access several video inventories within a market. #programmatic #media #advertising #marketing

A short and clear summary of CTV landscape. Viewing behaviour changes while more audience migrate from linear to streaming service.

Over the past year I’ve focused on better understanding the #programmatic landscape and understanding the global value of connected TV. Here’s a few of my thoughts on how brands should develop a global strategy in #CTV.

With the right strategy, Connected TV can maximize your advertising performance and outcomes. Get ahead of the curve to master the powerhouse performance channel marketers can't afford to ignore. Join experts from tvScientific, Vibe.co, Moloco, and Singular for a live webinar about mastering CTV advertising strategies on September 24. After the session, you’ll walk away knowing: 📈 Best practices for CTV campaign setup 📈 How to choose the right partners and platforms 📈 Common pitfalls you can avoid 📈 How to tackle CTV attribution 📈 Winning strategies for CTV success 📈 Develop compelling creatives for the big screen ...and more! Ready to leverage CTV? Save your spot now: https://hubs.la/Q02PB_cF0 #CTV #CTVAdvertising #PerformanceTV #PerformanceAdvertising #Attribution #Advertising #AdTech

⭐ Connected TV (CTV) is becoming the rising star of digital advertising! According to eMarketer, CTV is quickly becoming the fastest-growing advertising channel and is projected to grow 22.4% by the end of 2024. An increase in larger screens and engaging viewing experiences can enhance CTV’s advertising impact, making it a critical component of any comprehensive advertising strategy. Discover how AdCellerant can help you incorporate CTV in your advertising strategy by learning more about our new products tailored just for you: https://lnkd.in/gEFRUS6k. #DigitalMarketing #AdTech #Digital

"Let's Talk About the Booming World of CTV: Transforming Digital Advertising" . . Are you ready to tap into the power of CTV advertising? Contact us today rachna.Kolhapure@rishabhsoft.com to learn more about how CTV can help elevate your brand and drive growth. #AdTechFirst #CTV #ConnectedTV #DigitalAdvertising #AdvertisingRevolution #TargetedAds #StreamingServices #AudienceEngagement #2024

Following the release of our guide, A Full-Funnel Approach to CTV Marketing in 2024, I wrote an article for AdExchanger highlighting key observations on shifting CTV viewing habits and how marketers can capitalize on these trends. Explore our guide to approach CTV marketing here: https://lnkd.in/eA24Mik7 📺: #adexchanger #wurl #ctv #marketing