nScreenMedia

In this exclusive interview, Antenna’s CEO shares insights on streaming’s ad-supported growth, live sports, and the NFL’s impact on subscriber acquisition and 2024’s top promotions. https://lnkd.in/gArkuN_p

Sports were the big story in streaming TV in 2024. Premium sports drove big gains for YouTube TV and SVOD services. Smaller leagues are using FASTs to grow their audience. https://lnkd.in/gTrE_m_t

The traditional TV sector in the US continued its sharp decline in 2024, losing $12 billion in subscription and advertising revenue. All that revenue and more moved to connected TV. https://lnkd.in/gPQ2-6vw

Charter Select TV subscribers now have access to the ad-supported version of Max included with their subscription. But did WB Discovery lose too many paying Max subscribers in the process? https://lnkd.in/gGXrMHay

After Walmart purchased Vizio, rumors are again swirling that Roku could be next. However, the companies identified as potential purchasers seem unlikely to be interested. https://lnkd.in/gJaJrwXy

Starz’s CEO outlined the company’s streaming strategy, which includes partnering with SVOD aggregators, retaining originals, and avoiding annual rate bumps. https://lnkd.in/ghSCYgVw

Connected TV advertising has failed to take advantage of technology to deliver a better viewing experience. But that is about to change, according to Qortex CEO Zack Rosenberg. https://lnkd.in/gQZ_zKP9

When Starz leaves Lionsgate, its CEO plans to use content scarcity, SVOD aggregators, and overlooked cable assets to succeed. He also won't raise rates every year like Disney. https://lnkd.in/gNJbYY6U

Data shows that the number of SVOD subscriptions continues to grow worldwide. Ad revenue for premium streamers also continues to grow in the US. However, competition from non-premium video services is increasing. https://lnkd.in/gQMnv7z5

WB Discovery has packed Max with content from many of its most popular cable TV brands. Are they earning as much as they did on streaming as on cable TV? Not even close! https://lnkd.in/g7x9rFjj