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Creators averaging 10M views per video complain when they 'only' get 5M. (Most of us would throw a party for 5M) 𝙃𝙚𝙧𝙚'𝙨 𝙩𝙝𝙚 𝙝𝙖𝙧𝙨𝙝 𝙧𝙚𝙖𝙡𝙞𝙩𝙮 𝙚𝙫𝙚𝙧𝙮 𝙣𝙚𝙬 𝙘𝙧𝙚𝙖𝙩𝙤𝙧 𝙣𝙚𝙚𝙙𝙨 𝙩𝙤 𝙝𝙚𝙖𝙧: -𝗣𝗼𝘀𝘁𝗶𝗻𝗴 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆 𝗶𝘀 𝗯𝗲𝘁𝘁𝗲𝗿 𝘁𝗵𝗮𝗻 𝗴𝗼𝗶𝗻𝗴 𝘃𝗶𝗿𝗮𝗹... (Building a loyal following > building a large following) -𝗬𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗹𝗶𝗸𝗲𝗹𝘆 𝘄𝗼𝗻'𝘁 𝗴𝗼 𝘃𝗶𝗿𝗮𝗹 𝗮𝗻𝘆𝘄𝗮𝘆... (Because you don't understand the algorithms) -𝗬𝗼𝘂𝗿 𝘃𝗶𝗲𝘄𝘀 𝗰𝗼𝘂𝗻𝘁𝘀 𝘄𝗼𝗻'𝘁 𝗿𝗶𝘀𝗲 𝘂𝗻𝘁𝗶𝗹 𝘆𝗼𝘂𝗿 𝘃𝗶𝗱𝗲𝗼 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗿𝗶𝘀𝗲𝘀... (Both in quality of production and quality of story) Instead of focusing on going viral, Focus on consistency and quality. Instead of focusing on view counts, Focus on building a loyal following. Instead of focusing on massive creators, Focus on little wins in your own content. Comparison is the thief of joy. Stay patient; your time will come. REMEMBER, Progress is the name of the game...

I generally agree with "Fun is King" about a lot of games (including most of the ones that I play), as well as the sentiment that all those extra systems things won't actually make a game fun by themselves. But sometimes a video game isn't *supposed* to be fun. Sometimes you want your game to be moody and atmospheric, or scary and tense, or somber and contemplative. Or even intentionally frustrating. And that means you have to put the player through things that just *aren't* fun, but do add up to make for a more compelling experience. Among other Reggie Fils-Aime's quotes, I regularly think about "If it's not fun, why bother?" First, because it pretty succinctly describes Nintendo's design philosophy (and Nintendo or Nintendo-related developers have made most of my favorite games ever). But second, because it's a sentiment that I think is a little reductive when applied to the medium as a whole. Don't get me wrong, fun games should be fun ("eloquently putted, Kenechukwu."). This isn't me saying fun is less artful than angst--that's a sentiment that I personally find really tiring. But video games don't have to be *only* fun. Being "not fun" doesn't have to mean "not engaging or compelling."

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If you MUST post content, keep this in mind. ( a VERY necessary reminder). Before you hit the “post” button. Ask yourself these questions; -> why should they read this? -> what’s to be learnt from this? -> does this address their needs? -> would this make em follow me? -> does this present me as valuable? You CANNOT play games with your reputation. Your content holds so much power. It’s the BIGGEST weapon you have to show how valuable you are. Make each content count. That’s all for now. P.S did you achieve your goal(s) for today?

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Smaller and indie production outlets can considerably multiply the chances of commercial success by exercising control over the whole ecosystem and process, from development to hyper focused marketing and optimisation of B2C communication. We earlier saw the example of Angel Studios and its ‘Sound of Freedom’ phenomenon. The disruption is far from over, and the future is potentially very bright for those agile production houses able to navigate and work seriously and creatively with innovative financing, marketing and distribution models, while many small and big players alike, stuck in traditional set-ups, will go belly up faster than we think.