Roy Barra’s Post

Product development meets video marketing! Discover a revolutionary approach that boosts engagement and gets valuable feedback! Our latest blog post explores how OneStream Live can transform your product development through live streaming. Read it now: https://ow.ly/yOvV50TuavN #LiveStreaming #onestreamlive

Playable Ads technical fact #1: One of the key challenges in creating Playable Ads is fitting within Ad Networks' maximum file size requirement, typically set at 5 MB. A significant portion of the effort is dedicated to reducing the size of game graphic and audio assets. #PlayableAds #AdNetworks #GameDevelopment #DigitalMarketing #PlayableMaker

inStreamly can run campaigns across thousands of live streams 👨💻 👩💻👨💻 ... and we still understand what's happening on each stream. 👀 One of my favourite technologies for displaying contextual content via inStreamly is Streamer Voice Recognition 🎙 1. Our system monitors what streamers say 24/7 2. It detects words from specific groups (e.g., related to pizza or weather) 3. When it identifies an ideal brand-related moment, it displays a dynamic animation and an interactive chat message 4. The streamer's sponsor reaches viewers in the right context, which is crucial for promotion on live streams 5. Each such moment has detailed statistics, data analysis, and a video clip of the interaction Through our creative approach and understanding of how streamers interact with viewers, we guarantee brands perfect moments to communicate with gamers. The era of intrusive ads blocked by AdBlock is over, and I hope it doesn't return. 🛑 We've already done this for several top clients like PepsiCo and Netflix, both directly and through our local sales partners in over 12 countries... but we still have numerous creative concepts waiting for the right brand!

WARNING! This is not an actual piece of work that went out. This is just an experiment. Something the team did for fun, sat on our drives for nearly a year till today. Check out this never-before-seen content series from Vaynermedia Emea! A year ago, I threw the team a challenge to create an episodic TV series like content piece that's made out of mini ads. But, rather than traditional ads, they made music videos, skits, and comedy segments that had brand elements or products in them. The initial idea was a brand would takeover every episode. Although we only made one episode a year ago, it's a great example of the experiments and challenges the team tackles in VaynerEmea. If your brand is interested in making non-ad looking stuff and experimenting with content, reach out to Vaynermedia. Let's create!  #notads #experiments

Can you imagine going to the cinema and only paying attention to 10% of the film? Seems like a crazy idea, but bear with me... Let's just say that is exactly what you did - after the film had ended, how well do you think you could articulate the film’s plot? I suspect we both know that the answer is sketchy at best! 😫 Yet with online advertising, we see this play out every day. 30-second video ads are being autoplayed, sound off, and eye-tracking studies show that just a second or two of attention is being paid. To tell a fuller story you need fuller attention, and 1-2 seconds of attention on a 30-second video ad just won't cut it. Eye tracking studies by both Lumen Research Ltd and Amplified Intelligence found that the video advertising which heed delivers in mobile games gets an average of 22-seconds of active human attention. Speak to our team at heed, and demand attention on your next campaign! #attention #mobilegaming #videoadvertising

Turn your Reels into Films with vivo V40 ZEISS Cinematic Video Bokeh Are you a content creator or vlogger looking to make your videos stand out? With the rise of social media and video-sharing platforms, creating eye-catching content is essential. #vivo Now, you can bring the cinematic quality of your favorite films to your reels with the #vivoV40. Transform your ordinary vlogs into visually stunning masterpieces by leveraging the innovative features of vivo's latest flagship smartphone. Read more » #APPSGADGET #APPSGADGET

Tired of being just a number? Imagine a world where watching your favorite videos isn’t just passive consumption, but an active journey towards rewards. That's the 0xFreeplay vision. We're flipping the script on traditional video platforms. No more being a mere viewer; you're a valued participant in the ecosystem. Every second you spend watching, creating, or interacting with content on 0xFreeplay earns you rewards. It's your time, your content, your value. Ready to break free from the chains of centralized control? Join us in building a decentralized future of video entertainment.

When modern technology meets boundless creativity, the advertising machine evolves beyond a mere tool for information dissemination—it becomes your new companion for leisure and entertainment! Whether it's vibrant video playback or engaging gaming experiences, the advertising machine enhances your commercial environment with its versatility and interactivity. Let your customers enjoy exciting videos or immerse themselves in innovative games while they wait, transforming their experience into a pleasant one and effectively boosting brand image and customer engagement. Modern advertising is no longer confined to conveying information; it's a dynamic interactive experience that keeps pace with the times—all at your fingertips!#Advertising #DigitalSignage #Trump #Biden #Dancing #Monitor #Display #LCDscreen

An #unskippable #video ad is a controversial new #Ad format that forces users to watch a video ad before they can scroll through their main feed. #DigitalPolaris #DigitalMarketingCompany #DigitalMarketingAgency

What are VAST Tags (AVOD) and How Do They Work? VAST is a template for structuring ad tags that serve video and audio ads to media players. Using an XML schema, VAST transfers important metadata about an ad from the ad server to a media player. Check out this article to seen how VAST works : https://lnkd.in/g5fMh8m #VAST #AVOD #ott #streaming