Tierney Wilson’s Post

🌟 Reflecting on My Journey at Matyaj: A Dive into Marketing and Social Media🌟 I’m thrilled to share some insights from my incredible experience at Matyaj, where I had the opportunity to dive deep into the dynamic world of marketing and social media. During my time at Matyaj, I had the privilege of: 🔹 Developing Strategic Campaigns: I crafted and executed innovative marketing campaigns that resonated with our audience, driving engagement and growth. 🔹 Leveraging Social Media: From content creation to community management, I utilized various social media platforms to enhance brand visibility and foster meaningful interactions with our followers. 🔹 Analyzing Trends and Data: I harnessed analytics to track performance, understand trends, and refine strategies, ensuring our efforts were data-driven and effective. 🔹 Collaborating with a Talented Team: Working alongside creative and passionate colleagues, I learned the importance of teamwork and the power of diverse perspectives in achieving common goals. This experience has not only enriched my skills but also reinforced my passion for marketing and social media. I’m excited to continue this journey and explore new opportunities in the ever-evolving digital landscape. A big thank you to the Matyaj team for the support and collaboration. Here’s to the future and the endless possibilities ahead! #Marketing #SocialMedia #DigitalMarketing #CareerGrowth #Matyaj

This Dhanteras, let your brand flow towards prosperity! 💧 Boost your reach and ROI by connecting with audiences in ways that make every drop count. Here’s to a season of wealth and success! 🌟✨ #DhanterasWishes #ROI #BrandGrowth

🌟 𝐖𝐞𝐥𝐜𝐨𝐦𝐞 𝐊𝐨𝐡𝐢𝐧𝐨𝐨𝐫 𝐑𝐚𝐣𝐛𝐚𝐧𝐬𝐡𝐢, 𝐨𝐮𝐫 𝐧𝐞𝐰 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐈𝐧𝐭𝐞𝐫𝐧!🎉 We're thrilled to have her on board and excited for the fresh ideas and energy she'll bring to the team. 𝐇𝐞𝐫𝐞'𝐬 𝐭𝐨 𝐧𝐞𝐰 𝐛𝐞𝐠𝐢𝐧𝐧𝐢𝐧𝐠𝐬 𝐚𝐧𝐝 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐚𝐡𝐞𝐚𝐝! #onlineieltsptenepal #WelcomeToTheTeam #MarketingIntern #NewBeginnings #onlineieltsclasses #onlineielts #IELTSsuccess #onlineclasses

Hey, I’m Lindsay Ashcraft. 👋 Last week, I joined Apollo.io as the new Social Media & Video Manager! While I’m relatively new to the world of sales, I’m not new to the world of marketing. I’ve been a social media manager for 10 years, building global communities and crafting content that makes you want to @ your friends. In my last role at Later, I helped take our Instagram audience from 179k followers to over half a million, grew our TikTok from 0-73k+, and most importantly (IMO), built a beloved brand that's hyped in the comment sections. My advice to B2B brands trying to succeed on social: 👉 Give your team freedom to get a little weird sometimes 👉 Don’t discount the power of a meme When you empower your social team to experiment and explore new ideas, you’re always going to get better results! 🔥 Apollo.io has truly been killing it on LinkedIn (we're about to hit 100k followers!), but I’m looking forward to working on Meryoli team to build out a world-class social presence across our other channels, too. One of the reasons I was drawn to this role was because of Meryoli Arias’s incredible vision and strategic mindset, so I'm genuinely excited to collaborate and can't wait to do some very cool things together this year. In the meantime, let’s connect on LinkedIn! And if you have something you'd love to see more of on our social channels, drop those ideas below, too. #social #newhire

“People do not buy goods and services; they buy relations, stories, and magic.” This timeless quote by marketing guru Seth Godin perfectly captures how the modern consumer interacts with brands. In today’s world, it’s not just about the product you sell—whether it’s the finest technology or the simplest everyday item—it’s about the experience, the story, and the emotional connection that the brand builds with its audience. Let’s take a closer look at two iconic Indian brands that have mastered the art of storytelling: 1. Amul: This dairy cooperative isn't just selling butter; it has built a brand that tells stories. Its iconic Amul girl cartoon ads reflect current events and cultural moments, connecting with audiences across generations. Amul's simple, humorous take on serious topics has made it relatable, bringing an emotional connection that goes beyond just selling dairy products. 2. Tata Tea (Jaago Re): Tata Tea didn’t just focus on tea; they launched the Jaago Re campaign, waking the nation up to social issues. They’ve used this platform to connect with the youth, reminding them of their power to create change. Tata Tea infused their product with purpose, making it more than just a beverage—it's a symbol of awareness and action. At Dhandhe Ka Banda , we understand the power of relationships and storytelling. We don’t just offer marketing, branding, and consulting services. We help MSMEs and companies craft their own unique stories that resonate with their audience, creating lasting emotional connections that drive business success. In today’s world, consumers want to be part of something bigger—so, let’s create magic together! #brandstorytelling #marketingmagic #amul #tatatea #customerrelations #storyselling #emotionalbranding #marketingstrategytips #StartupGrowth

Itna single kabhi feel nahi kiya, Jitna Diljit Dosanjh ke concert me Jeevansathi.com ke ‘Singles Ko Paani Pilao Yojana’ se hua! 😶 👉 Jeevansathi’s marketing at Diljit’s 'Dil-Luminati' tour turned heads and brought humor to the forefront. Their creative approach involved volunteers handing out water bottles to single attendees, with the message, “Jeevansathi pe aa gaye hote toh aaj ye bottle nahi uska haath pakda hota” 👻 This unique strategy is an example of how brands are now blending real-time humor with cultural events to create connections. Alongside Jeevansathi, other brands like OYO and Durex also leveraged the concert creatively.  👉 OYO tapped into the vibe with a quirky line from Diljit’s song, highlighting the ease of finding nearby stays, while Durex entertained with clever slogans encouraging fans to “Delay” the night in their own G.O.A.T style. 🧠 This strategy not only provided utility but also resonated with the audience's emotions. 💫 By engaging audiences in memorable ways, brands can foster deeper connections and loyalty. It's a testament to the power of innovative, on-ground marketing that goes beyond traditional channels. 🔥 Events with interactive brand experiences can boost consumer engagement by up to 60% compared to standard sponsorships. #diljeet #dilluminati #concerts #oyo #jeevansathi #durex #marketingstrategy #marketingideas #Marketing

Unleashing Creativity With Showcasing Talent,Here Is The Glimpse Of How We Have Successfully Completed Our 2 Day Of Our Grand Event “KALANJALI” ❤️✨💃 #ljuniversity #ljmba #lj #KALANJALI #Kalanjali2k24 # Created By...LJMBA Social Media Group.

Strategic Buzz for SOZO: A Pre-launch Success For the launch of SOZO, Bombay's first express izakaya, we orchestrated a distinctive pre-buzz campaign that brought anime characters to the streets of Andheri. By blending the rich culture of Japan with the vibrancy of Bombay, we aimed to create a buzz that resonates. 🇯🇵🇮🇳 Why this approach works: 1️⃣ Cultural Fusion: Merging anime with Japanese cuisine for a fresh, modern touch. This fusion boosts brand recall by up to 60%, making SOZO unforgettable. 2️⃣ High Engagement: Street activations like these generate organic, real-time engagement. Studies show that interactive campaigns can increase customer engagement by over 50%, especially when they involve beloved pop culture elements like anime. 3️⃣ Maximized Visibility: The combination of physical presence in popular spots and social media buzz ensures that SOZO captures the spotlight. This dual approach can improve brand visibility by 40% compared to traditional marketing methods. 4️⃣ Audience Building: By connecting with the local community in a relatable, fun way, we’ve cultivated a dedicated audience. Engaging with potential customers in their environment fosters loyalty and can drive a 30% higher footfall on launch day. 5️⃣ Cost-Effective Impact: Unlike costly traditional ads, this strategy is budget-friendly and delivers high ROI. Experiential marketing, especially in high-traffic areas, can reduce marketing costs by up to 25% while amplifying brand impact. This campaign highlights how SOZO is set to make a mark by seamlessly blending innovation with cultural relevance. We’re excited to see the brand flourish in the dynamic Bombay market! #MarketingStrategy #BrandLaunch #SOZOBombay #QSR #CulturalFusion #AudienceEngagement #InnovativeThinking #Connektingdots

🌟 Exciting Learning Opportunity at Kraftshala ! 🌟 I recently had the privilege of attending a captivating guest lecture by Kunal Kapoor , Vice President of Client Engagement and Strategy at Merkle Sokrati . The session delved into a crucial topic: Why Do Mismatches in the Client Brief and the Team's Strategy Happen, and How to Prevent Them." 🤝🔍 Kunal's insights highlighted the common pitfalls in aligning client expectations with strategic execution. He emphasized: •The importance of clear communication from the outset. •The need for frequent check-ins and feedback loops. •The role of documentation and transparency in bridging gaps. A key takeaway was the emphasis on fostering a collaborative culture that prioritizes mutual understanding and adaptability. This approach not only mitigates mismatches but also enhances client satisfaction and project success. Grateful to Kraftshala for organizing such enriching sessions that equip us with real-world insights. Ready to apply these learnings and drive better client engagements! 🚀 #ClientEngagement #Strategy #Marketing #Kraftshala #MerkleSokrati

💥💥The Bewakoof Approach💥💥 12 years ago, most fashion options catered to either high-end luxury brands or lacked the trendy vibe younger audiences craved.The launch date itself holds a touch of Bewakoof's signature quirk – April 1st, coinciding with April Fool's Day. This playful nod to their name, which translates to "fool" in Hindi. This showed how they wanted to challenge the traditional fashion scene with a touch of humor. Bewakoof understands the mobile-driven nature of their audience. Their website is optimized for mobile devices. It utilizes targeted promotions and discounts to incentivize purchases. Primarily young adults, 18-34 years old. This age group is tech-savvy, fashion-conscious, and enjoys expressing their individuality. Social media is Bewakoof's playground, and content is their secret weapon. Their lighthearted and engaging approach fosters a strong connection with their target demographic, leveraging the "viral effect".They also use moment marketing to stay on trend and relevant. This helps to keep the audience engaged. For instance, they posted memes when RCB won a match☺️ #branding #marketing #marketresearch #consumers #indianmarket #saksham #sakshamupskills #sakshamtrains #upkills #skillup #marketing #mba #indianmarket #indianconsumer #bewakoof #indianretail #retailindustry #fashionbrand #youngconsumer #mobilebranding #momentmarketing #connection #leverage #fashionconcious #targetaudience