Apollo.io

Ian Nessen from Anthropic's Go To Market team here, and I’m excited to share how our partnership with Apollo is bringing powerful AI capabilities to your daily workflows. Through Apollo's participation in the Claude 3.5 Haiku early access program, I've seen firsthand Apollo’s dedication to delivering exceptional AI solutions to users. Integrating AI into sales processes is crucial, but balancing efficiency with authentic personalization can be challenging. Poor AI implementation can result in robotic messaging and more time spent editing than you would have spent writing from scratch. Nobody wants that! So what sets the Apollo-Anthropic partnership apart? Our collaborative research ensures that Haiku's natural creativity and conversational ability combined with Apollo's orchestration platform genuinely enhances your GTM workflows, rather than adding friction. We can’t wait to see how you leverage Haiku to supercharge your workflows! What matters most to you when incorporating AI into your work? Drop your thoughts in the comments below.👇

10 Rules of Prospecting with Tom Alaimo 🚀 Last month, we learned from the one and only Tom Alaimo as he walked us through his 10 Rules of Prospecting! Here are some of the key takeaways that can take your sales game to the next level: 1️⃣ Start with Problems: Always understand the problems your ICP (Ideal Customer Profile) faces. Problem-based research is essential for relevant outreach. 2️⃣ Nail Your ICP & Use Triggers: Find the right accounts and use timely triggers (like job changes, competitor usage, or engagements with your marketing) to make your outreach even more impactful. 3️⃣ Why You? Why Now?: Always answer these questions in your outreach. Show why you’re the solution and why NOW is the right time to engage. 4️⃣ Pace, Length & Tone: Slow down your outreach, keep your emails short (under 5 sentences), and match your tone to the prospect for better engagement. These are just a few rules that can transform the way you prospect. HUGE shoutout to Tom for sharing his expertise with us. Are there any rules you’d add? Let us know in the comments.👇 Make sure to subscribe to our calendar to stay up-to-date on community events like this one: https://lnkd.in/gJ6Fi8iA You can also join the Apollo Community here: 🚀 https://lnkd.in/dFtW3_FS We’ll drop the link to the full recording in the comments.

If you’re not already planning to make video part of your strategy in 2025, you’re making a big mistake. Hey! I'm Kelvin Krupiak, a video producer here at Apollo, and I guess I'm doing a takeover. 🙌 Allow me to introduce myself (via video of course), and then I’ll tell you why video is so key. Think I’d make Casey Neistat proud? Leaving you today with a shameless plug: If you haven’t checked us out on YouTube, I’ll drop a link in the comments just for you. 🫶 Be sure to smash that subscribe button.

🆘 Help us fill out 2 and 3 before our meeting with the boss.👇

Happy Apollodays🎄☃️ (see what we did there?)! ‘Tis the season of giving, so we’re kicking off a template contest from now until January 31st. Got a Workflow or AI Power-up trick in your sequences that you’re proud of?Now’s your chance to show it off and win some awesome prizes! What’s up for grabs? ↳ Every submission: Gets a piece of Apollo swag mailed to you, plus recognition on social to our 120k+ followers ↳🏅 Finalists: If your submission is chosen by our templates team, you’ll receive a $100 gift card, our Apollo swag pack, and double of your Power-ups for your team’s Apollo plan. Your template will also be published in our template library with credit to you and featured in an upcoming blog post from our team! How to participate: ↳ Submit your best template here: https://bit.ly/3O6UzxJ Start brainstorming your best templates so you can help others level up.💥

Our product team has been BUSY. 🚀💥👏 Last week, we launched not one, but TWO new features! 🥳️ Meet: AI Power-ups and Workflows, both designed to help you book more meetings with WAY less manual effort. If you’re trying out Workflows, we suggest using a template powered by our partner, Bombora. With Bombora’s buying intent data integrated into Apollo, you can find a list of companies who are researching solutions like yours and automatically reach out to them. This way, you reach them while the iron is hot and before your competitors do! Here’s a shortcut to access the template and try it out for yourself: https://bit.ly/3O35cBE Have you tried our new and improved Workflows yet? Let us know if you have feedback in the comments. 💛 #ApolloProducts #ApolloAI

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What’s happening in the Apollo Community in November and December?! 🎉🎄 We’re soooo glad you asked. We have some awesome events to close the year, and we’d love for you to join us. Here’s what’s coming up: 1️⃣ 3 Creative Outbound Playbooks with 👨🍳 Elric Legloire 🚀 🗓️ November 12th @ 11am EST // 8am PT Boost your outbound strategy with Elric Legloire as he reveals 3 unique playbooks to elevate your outreach. Discover best practices and get your questions answered live! What to Expect: 1. Overview of 3 creative outbound strategies 2. Best practices for each playbook 3. Live Q&A with Elric 📩 RSVP here: https://lnkd.in/ere3wRj3 2️⃣ Personalization 2.0: Crafting Tailored Outreach with Ashley Bergeron 🎯 🗓️ December 3rd @ 11am EST // 8am PT Learn how to create hyper-personalized outreach campaigns using Apollo. Get advanced tactics, real-world success stories, and live answers to your questions from Apollo experts. What to Expect: 1. Proven personalization strategies for effective outreach 2. Real-world success stories and actionable insights 3. Q&A with Apollo experts 📩 RSVP here: https://lnkd.in/e85aFj5X 3️⃣ Product AMA: Run Effective Outbound with AI Power-ups & Workflow Automation 💡 🗓️ December 4th @ 11am EST // 8am PT Discover how Apollo’s new AI Power-ups and Workflows can streamline and personalize your outreach. Learn tips for using AI as your research assistant, creating custom workflows, and automating bookings. What to Expect: 1. How to use Power-ups as your AI research assistant 2. Tips for creating personalized emails at scale 3. Building customized, conditional workflows 4. Automating outreach and meeting bookings 5. 20-minute AMA with the product team 📩 RSVP here: https://lnkd.in/em9TYUDz 4️⃣ Community Workshop: Why Your Email Isn’t Being Opened 📧 🗓️ December 17th @ 11am EST // 8am PT Uncover the secrets to boosting your email open rates in this interactive workshop! What to Expect: 1. The art of compelling subject lines 2. Timing and frequency for effective outreach 3. Tips for improving deliverability and avoiding spam 4. Personalization techniques to make emails feel one-on-one 5. Real-world examples, Q&A, and Apollo email feature tips 📩 RSVP here: https://lnkd.in/eXcZasGR 5️⃣ Daily Apollo Training Sessions 🗓 Every day, various times Master Apollo with daily live training sessions! Get all your questions answered and learn the best tips and tricks. 📩 RSVP here: https://lnkd.in/eZ6Wj3c2 If you can't make any of the times, register anyway to get the replay. 6️⃣ In-Slack AMA: Ask Apollo’s PMM Team Anything 🗓️ Monthly, Thursdays @ 1pm EST // 10am PT Ask Apollo’s Product Marketing team anything about best practices, product insights, and future updates. 📩 RSVP here: https://lu.ma/p8xjn3ty