Kunal Kapoor

🚀Exciting news for Brands & Marketers! Mindshare India has officially launched its much-anticipated "Content Marketing Report". 📈 In today's digital era, where "Content is King," staying ahead of the latest trends is key. Mindshare India's comprehensive report empowers brands & marketers with the knowledge and tools they need to elevate their content strategies to new heights. 📊 Interesting material for your next big presentation: 🔍 Trends & Insights 🏆 Best Practices 💡 Expert Advice & more This report is a must-read for anyone looking to enhance their content marketing game. Don't wait, get your copy today! 📖 Access the report here: https://shorturl.at/qM148 Amin Lakhani Ajay Mehta Ruchi Mathur Niraj Ruparel Vipasha Bhuptani Makarand N Nidhi Bakhru Aashita Jhamb Devanshi A. Yuvraj Rana Rishi Sharma #ContentMarketing #Mindshare #DigitalMarketing #ConsumerInsights #News #Trends #BrandSuccess

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Maximize Media Impact: Learn to connect, pitch, and build trust with influencers in our guide. Start shaping your brand's story now! To read click ( https://lnkd.in/gS7j4wk4) #PR #pragency #branding #journalist #mediarelationship #publicrelation #publicrelationfirm

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In a recent conversation with Social Samosa, Anshuman Misra ,SVP-HR,LS Digital, shares insights on the company's approach to mental health. He emphasizes the importance of prioritizing employee well-being and highlights various initiatives designed to foster a positive work environment. Read the full article: https://lnkd.in/gBNmcEPv

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Recently, the Supreme Court of India directed the Ministry Of Information & Broadcasting to ensure that advertisers and advertising agencies submit self-declarations for each advertisement they release. Gowree Gokhale, Head of TMT Practice, in a discussion with Sampath G at The Hindu, explains the reasons behind the Ministry’s implementation of the self-declaration mandate, the concerns it has raised among advertising agencies, and its potential effectiveness in protecting consumers from false claims. https://lnkd.in/dzfZCX-W #advertisements #ads #broadcasting #press #advertisers #marketing #endorsements

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A day filled with insights and interesting conversations at the CMOs’ Charcha event hosted by ADGULLY in Bangalore. It was a privilege to be one of the panel members’ on a thought provoking topic ‘Convergence in media: Bridging the gap within different media channels for seamless brand experiences’. Intriguing views and insights from other panel members and influential marketers Amarnath Dutta Anuj Sharma Gandharv Sachdeva Ishan Bose Nitin Gupta Prasanth Naidu and a captivating session chair Akshaara Lalwani Ipsos Strategy3 and ADGULLY also unveiled a pivotal research report 'A Deep Dive into UGC and Influencer Marketing' at the event. We all know the power of Authentic and Genuine Storytelling. This report highlights the role and criticality of UGC and Influencer Marketing in modern marketing strategies, with insights gathered from leading marketers across industries like D2C, FMCG, Travel, Finance, and Entertainment. Thanks for putting this together in such a short time Baidhani Mandal and Amal Anirudh, thanks for your guidance Deepak H and thanks for your support Sunil Pinto Vivek Mathur (VK) and for putting us in touch with the marketers. 📥 Download the report today using this link - 🔗 https://lnkd.in/dN_fdBf6 From Ipsos: Ipsos in India Vivek Gupta Amit Adarkar Madhurima Bhatia Deepak H Rajashree Ivaturi Pallavi Mathur Lal Baidhani Mandal Amal Anirudh Ipsos Strategy3 Gunjan Gupta Aasim Makrani From AdGully: Bijoya A Ghosh Sunil Pinto Vivek Mathur (VK) #InfluencerMarketing #UGC #Research #Ipsos #IpsosinIndia #MarketingTrends #CMOs #CMOsCharcha #AdGully #MarketingLeaders #MediaConvergence #BlendedStrategy #PanelDiscussion

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Launching a new product requires careful planning and execution, especially when it comes to PR. Anindita Gupta, founder of Scenic Communication explains how they can nail their go-to-market strategy with savvy PR, which encapsulates press releases, influencer buzz, and if needed, crisis control. #publicrelations #PR #PRprofessionals #PRmanagement #productlaunch

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BBDO India is set to present five campaigns at Cannes Lions 2024, with four for Ariel India and one for Mumbai Police. The campaigns are set to compete in multiple categories. Campaigns: Home Teams #ShareTheLoad (Integrated) Home Teams #ShareTheLoad (Film) Ariel ‘Times News Hijack’ Ariel ‘Home Maps App’ The ‘103 Rakhee’ for Women’s Safety Follow the link in comments to know more. #advertising #marketing #canneslions

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In conversation with BW Marketing World, Archana Jain from #PRPunditHavasRed discussed the future of Public Relations. Having more than 30 years of hands-on industry knowledge, she shares how PR practitioners are expected to table Integrated communication solutions today. She paints a landscape where PR practioners have an opportunity to assist brands influence the target audience in a more holistic manner. An integrated approach that encompasses paid, owned, shared, and earned media that enables the PR professional to advise clients on leveraging the best combination of these mediums, making the practice of PR infinitely more fulfilling. Don’t miss these valuable insights that are redefining PR’s strategic outlook. Watch the full interview on YouTube: https://lnkd.in/gTx3gxua #PublicRelations #ORM #MeaningfulConversations

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"Twitter Communications India, now part of X Corp (formerly Twitter), recorded a sharp drop in net profit and revenue in the last financial year, largely due to a collapse in ad revenues after the dismissal of the company's global ad sales team under the new management led by Elon Musk. As per the company's regulatory filings, net profit plunged 90% to Rs 3 crore from Rs 30 crore the previous year. Revenue also fell 90% to Rs 21 crore from Rs 208 crore. Advertising contributes bulk of Twitter's revenue in India where it has an estimated 25 million users. The company trimmed employee benefit expenses by 95% to Rs 6 crore from Rs 130 crore as it fired nearly the entire Indian workforce, which previously comprised over 200 employees. Subsequently, total expenses fell by 89% to Rs 19 crore from Rs 168 crore. Twitter India didn't respond to ET's queries. Musk completed his $44 billion acquisition of Twitter in October 2022, eventually rebranding it as X. Following the takeover, Musk implemented sweeping changes globally, including mass layoffs that heavily impacted the ad sales teams, especially in India. The dual blow of laying off the ad sales teams and global brands pulling back from the platform-due in part to disputes with Musk-fuelled a sharp decline in revenue. Sajal Gupta, a digital advertising expert, noted that without an active sales team to maintain relationships with advertisers and attract new business, Twitter's ad revenue in India nosedived, leading to steep declines in profitability and earnings. "This reflects the broader challenges X Corp has faced globally as it tries to implement new strategies under Musk's leadership while managing the fallout from internal restructuring," Gupta said. Under Musk, X has even filed lawsuits against global advertisers like Unilever and Mars for boycotting the platform. According to Kantar research, a net 26% of marketers reported plans to reduce ad spends on X in 2025, the biggest recorded pullback from any major global ad platform. Gupta explained that many global brands stopped advertising in India due to the ongoing tensions with Musk, and even within India, many brands are avoiding advertising on X due to the controversial nature of the platform and concerns over brand safety. "In terms of advertising on social media platforms, X is typically a last priority for advertisers, with YouTube, Facebook, and Instagram taking precedence," he said." https://lnkd.in/e6DT9UCv

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ISA Media Charter enhances transparency, security, and collaboration in India's digital advertising ecosystem with key industry guidelines. read more: https://lnkd.in/d_83GV65 Sunil Kataria | The Indian Society of Advertisers (ISA) #DigitalAdvertising #BrandSafety #AdFraud #FirstPartyData #Viewability #Advertising #AdTransparency #MediaSummit #Adtechtoday

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Stress ! This is an honest conversation I had with Sanjay Arora, may be a couple of months after I joined ANTS Digital Pvt. Ltd. In 2021 The agency life when viewed from the positive prism is lively, lovely, exciting, gives you so many opportunities which are versatile. The other way or when viewed from a less positive prism is it’s #stressful to deal with so many clients. Everyday is a new adventure, there is a new problem statement, there are multiple deliverables. Your brain needs to switch from one brand to another and there is internal coordination and client expectation management. I was a little overwhelmed with too many things at a time. So, coming back to the question I asked Sanjay - how do you deal with this stress? He said, #DeliveringEachDay is the only thing we can do to avoid stress. Stress emanates from #overthinking about something that is actually easier to execute. Thinking a lot instead of executing. Lack of #Planning. #Procrastination #LackofDeepFocus The universities teach the subject but these are soft skills one needs to build over time. Not giving a sermon but I had been a person with lot of stress for many years. I used to think a lot about what all could go wrong. But over years I only realised that you have to do what you can do within your capability, by giving your 100%. Beyond that it’s not in your purview to worry about the result. Again, simple truth from #Bhagawadgita. It doesn’t say that do not act. It says act to best of your capacity, but do not stress over outcome. Stress is often made in mind! I am still not 100% stress free but I am definitely better off - in terms of planning, giving my best, being focused and thinking less about outcomes. To be honest, clients expect sincere efforts. They help and pitch in too to make things work. Making a brand work is not just upon the agency it’s upon the client too. Clients are not looking for magicians, they are looking for sincere people who can share their vision and bring their vision alive in the best possible manner!

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#afaqsAtGoafest: What an enlightening session - Media Agencies Panel - The changing expectations from a media client leader, and the challenges in getting there. Panelists: Ajay Gupte CEO Wavemaker South Asia Anita Kotwani CEO Media South Asia, dentsu Tanmay Priyadarshi Mohanty CEO Publicis Media Services India Vaishali Verma CEO Initiative India Moderated by: Vikram Sakhuja Partner & Group CEO, Media & OOH, Madison Communications #goafest #advertising #marketing #Goafest2024 Goafest

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Thanks Mediabrief.com & @bcwebwise for this feature. Interesting read about the new SEBI guidelines for unregistered finfluencers. #marketing #story #growth #sebi #influencers

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Recently I had an opportunity to speak at Indiantelevision.com #Vidnet Conference and below are my thoughts. #Attention spans are shrinking, and OTT platforms must act! To boost content consumption, we need to prioritize simplicity and user experience, taking a cue from traditional cable TV - plug and play, easy peasy! Let's focus on making customers' lives easy by: Building seamless platforms Enabling API access for aggregators Fostering collaboration across the OTT ecosystem Inspired by ONDC, let's think long-term: Make content available on aggregator platforms with direct streaming integration Embrace a cost-per-stream model, ensuring creators get paid for their everytime customers stream their content. Let's not focus solely on short-term revenue gains from MGs. Instead, build a robust cost-per-subscriber model, investing in world-class technology and solving distribution challenges by endless bundling opportunities. Remember, customers will pay for quality content. Let's work together to make OTT a seamless and enjoyable experience for all so that we increase OTT paying user matket pie atleast equivalent to PayTV in India. #OTT #streaming #userexperience #collaboration #innovation #contentdiscovery #subscriptions #revenuegrowth Anil Wanvari

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Curious about balancing brand and performance ad budgets for different business stages and whether to focus on broad reach or higher ad frequency for a targeted audience? Shalin Bhatt, senior director at Moloco India offers some practical insights to these questions. #brandmarketing #marketing #marketingcampaigns #marketers #marketingbudgets #performancemarketing #socialmediamarketing

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