Vic Drabicky

Precision targeting, personalized content, and dynamic campaign optimization. Just some of the ways AI is driving engagement early in a buying journey. Read about in the latest blog post by Elli Plihcik. #aimarketing #b2bmarketing #revenuemarketing

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📢 Calling perspective with Shopper Marketing knowledge! 📢 🛒🛍️🤑I'm on the lookout for top-notch recommendations on Shopper Marketing training. If you've undergone any impactful training programs or have insights on where to find the best resources, I'd greatly appreciate your input.Feel free to drop your recommendations in the comments or message me directly. Your tips are invaluable. 🙏🏽✌🏽#ShopperMarketing #Training #MarketingCommunity #advertising #nvrfnshd

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DTC brands starting to elevate customer education for LTV and retention: Peloton: Offers weekly emails featuring in-depth tutorials on maximizing workout routines with their equipment. Bombas: Educates subscribers with behind-the-scenes content on their sustainable materials. Athletic Greens: Provides detailed nutrition science through email courses. Your move: Use education not just to inform, but to empower your customers, creating long-term brand loyalty and higher lifetime value.

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You’re Gonna Need a Bigger Funnel Over the summer I had an opportunity to speak at the Denver Digital Summit to room full of digital marketers from various industries (b2b, b2c, and b2b2c). My talk was about 5 strategic marketing principles that will strengthen your marketing, and put your organization on the path towards healthy, sustainable marketing. I titled the presentation “You’re Gonna Need a Bigger Funnel”, and received a lot of positive feedback about the topic. Since then, we’ve broken down the 5 major principles of the presentation into helpful clips here. Check it out! https://lnkd.in/gbxCjn4x #berelentlesslyhelpful, #marketing, #leadership, #strategy

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B2B Budget Bliss: Resources Are Being Poured Into Acquisition https://lnkd.in/eFPWnTEY MediaPost with Stirista & Ascend2 research.

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Robin Bonn from Co:definery helps agencies create a future-proofed, high margin business by creating their ‘Market of One’. Robin joined me on the Creative Agency Account Manager podcast and explains why the agency market isn't oversupplied, it's under differentiated. He shares how he is helping agencies define their market of one and accelerating their growth. We also discuss the challenges agency owners are facing right now and tips for how to remain positive in the current climate. Link to the full episode is in the first comment below 👇

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#ICYMI We published our award winning 8th annual State of B2B Content Consumption and Demand Report. 📝 In this piece, Jon Steiert details 5️⃣ of the key highlights from this year's report, including: 1. Gated Content's Growth 🗝 Contrary to popular belief, demand for gated content rose by 14.3% YOY, affirming its critical role in capturing first-party intent signals. Since 2019, this demand has surged by 77%. 2. Balanced Content Strategy ⚖ Effective engagement isn’t about gating - rather, it's about striking a balance between gated and ungated content to cater to various stages of the buyer’s journey. 3. Investment Intentions 💰 Despite economic uncertainties, 35.2% of B2B buyers anticipate making purchase decisions within the next 12 months, a significant increase from previous years. 4. The Consumption Gap 🌌 Notably, the time between requesting and consuming content (The Consumption Gap) has widened to 31.2 hours, emphasizing the need for patience in follow-up strategies. 5. Rising Interest in AI & eBook Dominance 🤖 Interest in AI-related content has exploded more than 5.5x from 2022, while eBooks remain the most preferred content format, accounting for 39.5% of all content demand. For a deeper dive into these insights and strategies to enhance your content marketing, read the full blog and download the report: https://ow.ly/5u0H50Rei9x CC: Informa, Informa Tech, Informa Engage #demandgen #demandgeneration #buyerintent #intent #leadgeneration #contentmarketing #leadgen

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Brands are *always* surprised to learn that OpenFortune 🥠 can target geographically AND demographically. Here's how: Geographic targeting: We've done this for major brands like Staples, Aerie by AEO, Inc., and Caesars Entertainment, geofencing around specific states due to licensing agreements. Demographic targeting: We can target based on children's age, residential status, household income, restaurant characteristics (TVs, alcohol service, takeout trends), and more. Way beyond your traditional OOH targeting. Partnerships: We have deals with 7 credit card processing companies, distributor partners, and Yelp. This gives a high-level directional view of who's swiping at which restaurants. The result? A media platform that's not just innovative and impossible to ignore, but also precisely targeted. And it's exactly why brands are falling in love with our approach.

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Engaging With Your Audience - The Importance Of Early Consumer Feedback https://hubs.li/Q02GR7xl0

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We are only about a month out from SMASH, the Senior Care Marketing & Sales Summit! I'll be presenting "Data-Driven Personalization: Build Your Competitive Advantage Through Customer Insights & Responsiveness" this October 14, as part of this three day (sold out) event. In this industry? I hope I'll see you there! #seniorcare #digitalmarketing #healthcaremarketing #smashconference

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Privacy-First Measurement: Navigating the Evolution of Consumer Data https://cstu.io/4c5fa1 #advertisingstrategies #attribution #marketingandadvertising #marketing #analytics

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I recently talked with someone much smarter than me. He shared insights about what moves the needle for big direct-to-consumer brands like Gartner Supply, King Arthur Baking, and Husqvarna. Creating products customers love isn’t about guessing what they need—it’s about listening to them. User-centric product development is the key. It’s all about focusing on: • Customer needs • Preferences • Continuous feedback loops By integrating customer insights into the development process, we can continuously refine and improve. A perfect example? The “bake mode” feature on King Arthur’s website. Simple, user-friendly, and it significantly  enhances the customer experience. Take Husqvarna. They target “prosumer” clients with premium content tailored to intermediate and advanced users. They know their audience isn’t made up of beginners, so they craft content that speaks directly to more experienced users. This approach builds trust and loyalty, making Husqvarna the go-to brand when these customers are ready to upgrade their equipment. Another personal example: we recently bought a bed from Thuma. The assembly was straightforward, with clear instructions on the box. This ease of use reinforced our positive perception of the brand. When you prioritize user-centric design, magic happens: • Products resonate with the audience • Loyalty is fostered • Engagement is driven It’s not just about building products. It’s about building relationships and solutions that truly matter. How do you ensure your products meet customer needs? #UserExperience #CustomerCentric #ProductDevelopment

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10 takeaways from the Association of National Advertisers Masters of B2B Marketing. 1. There is a lot of great talent and work in B2B marketing 2. Florida can be tornadic in the summer 3. Always take the airplane snacks (courtesy of Mike Linton) 🥨 4. Naples is a 2hr45min drive from Tampa 5. Kenan A. is a great option for 5 last-minute slides 6. Michael Treff is THE person I’d want presenting something he’s never presented before in a crunch (I already knew that but it was a helpful reminder) 7. Kenneth Hein knows everyone in B2B 8. It takes half the time to get to the airport at 4:45am than it does during a rainstorm at 3:30pm ⏰ 9. Great partners allow you to make great work (again, just a reminder) 10. It feels great to win an Agency of the Year award 🎉

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VERY TIMELY & the FUTURE OF HEALTHCARE, MedProtectOne TELEHEALTH OFFERS A “LUCRATIVE EQUITY INVESTMENT OPPORTUNITY”! OUR PLAN DELIVERS LOW RETAIL PRICE, BEST DOCTOR NETWORK, HIGH MARGIN & ROI + HUGE TARGET AUDIENCE! MedProtectOne’s 24/7/365 MDLIVE DOCTORS CAN DETECT COVID REMOTELY & QUICKLY! 4 New Strains: “FLiRT” KP.2, KP.3, LB.1 & New KRAKEN “XBB.1.5” Mutant Strain. New Vaccine in Fall! MASKS May Return! QUICK TELEHEALTH FACTS: - 112 Million Americans Can’t Afford Healthcare - Telehealth Effective for 75% of Doctor, Urgent Care & ER Visits! (AMA) - U.S. Telehealth Use Grew 170X: 2019-24; 24.3% Forecast Annual Growth MedProtectOne TELEHEALTH ADVANTAGES: - MDLIVE 24/7/365 Doctor Network (Cigna) - Affordable: $39/Month Family Plan - UNLIMITED VISITS - NO “Per Visit” Fees - HIGHLY COMPETITIVE-Best Priced Plan in US - Remote Symptom Detection/Can Prescribe Rx - Fast Doctor Appointment: 0-15 Minutes - Saves Time, Money, Lower Stress, Save Lives - Use at Home, Office or Traveling in the U.S. Please contact me for our ONE-SHEET, PITCH DECK or to Discuss Opportunities via LinkedIn or email: [email protected]

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In case you missed this great retailer Webinar with Tractor Supply Company and Epsilon discussing their Loyalty program, it is available! #data #loyalty #epsilon #tractor

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