The Drum’s Post

'Joining up the dots' feels like familiar territory for me when it comes to programmatic ecosystems, the concept of the 'end-to-end' marketplace is gathering pace and evening some of the big point solution players are leaning into this with the creation of their own offerings on both sides. The interesting conversation here is around Omnichannel and what that means for marketers. For me Omnichannel is an imperative strategy in an ever connected world, however it doesn't necessarily mean 'Omni-platform'. The prOOH opportunity is ripe, with recent news around sustainability and the fact that attention is now currency marketers have the opportunity to take advantage of a medium they know and love with all the innovation that comes with programmatic buying. To take full advantage of the opportunity at hand, I'm of the view that there needs to be investment into specialists, be that platforms or agencies/programmatic buyers who can best execute in a way that takes full advantage of the capabilities available. 🚀 #prooh #programmatic #dooh Vistar Media

Digital ads are in our feeds, on our favorite websites, and in our watched videos😪 Naturally, as customers, we're fed up with them, and as ad businesses, we seek a way to solve this. Meet DOOH! Sure, Digital-Out-Of-Home ads are hardly the panacea. However, as the days of the infamous virus are in the past, DOOH is experiencing a true renaissance in user engagement. In this article, we explain: 🚀What DOOH is; 🚀How it stacks up against OOH; 🚀How to measure and benefit from DOOH ads; 🚀How to launch the DOOH campaign and where to look for references; It's time to go outside and touch grass. Click the link! #DOOH #AdTech #DigitalAdvertising #OOH

After the challenges posed by COVID-19, Digital out-of-home (DOOH) #advertising rebounded strongly, being 75% of the OOH #advertising market in 2027, according to new IAB Compass findings, but What opportunities can #marketers capitalize on within #DOOH? Here, members of the IAB’s DOOH group share their insights on precision targeting in a mass-reach environment 🎯 ✅ New methods of #storytelling ✅ Enhanced creative & climate conscious advertising ✅ Expect advancements in #AI & #AR ... Read more ⤵ https://lnkd.in/d9V6wrv4 #MarTech #marketingdigital #marketingandadvertising

Digital out-of-home and its connected technologies enable highly accurate measurement, compared to traditional OOH, especially in sought-after locations such as retail venues. Measurement can differ by DOOH network — so advertisers should be aware of how audience data is collected for their own campaigns. Read our blog post to learn about DOOH measurement: https://loom.ly/sVAmqVw #digitaladvertising #programmatic #adtech #mediabuying #OOHadvertising #DOOH #adPlanet

The dynamic growth of #DOOH presents a compelling opportunity for marketers to engage audiences with immersive, measurable experiences. As programmatic buying continues to reshape the landscape, cohesive martech solutions become imperative for maximizing ROI and delivering seamless customer journeys – ones that keep people coming back. Media planning specialists in OOH with superior martech is the winning combination. #Advertising #Media #talon

The creative opportunities with #DOOH Advertising are endless! But why make it difficult when it can be easy? I see it again and again, especially in the States. QR codes (which also work, so it links to somewhere and you can go straight on). And immediately "worlds" are linked together. Focus on creativity and innovation, invest in data-driven targeting, and, pleeeeeeeeease, prioritize engagement. #ProgrammaticAdvertising #DigitalAdvertising #CustomerInteractions

📣Digital Out-of-Home (DOOH) campaigns are a hot topic and we know it by our experience, that an era where traditional advertising mediums face challenges in capturing attention, #DOOH offers a captivating solution by blending the power of digital technology with the visibility of out-of-home advertising. 👉This campaigns leverage a variety of digital platforms such as billboards, transit displays, digital signage in malls, airports, and other high-traffic areas. What sets DOOH apart is its ability to deliver dynamic, real-time content that can adapt to the context and audience in ways traditional static billboards cannot. Our first DOOH campaign was managed at the end of last year, for one of the biggest sportsbook brands⚽ in Poland - Superbet Together with our partner, we set the goal and work closely to make sure that campaign will reach the desired effect💪 DOOH utilizes advanced targeting capabilities to ensure messages reach the right audience at the right time and place. This time we reached travelers from Warsaw Central Train Station📍, presenting them with an interesting campaign, which was focused on brand awareness. It was displayed in the main hall on four main screens in cooperation with one of the biggest DOOH suppliers. The ability to reach large audiences in public spaces makes DOOH an invaluable medium for spreading awareness of the brand, which for #Superbet was another step in their strategy and for us as the company another step into new solutions in programmatic marketing💯 💥This year we will run much more campaigns like this and we are open for new challenges. If you are interested in doing something huge, please contact us for more! #dooh #programmatic #marketing #agency

The Intersection of OOH Advertising and Social Media   At Creatick, we’re excited about the transformative power that the convergence of Out-Of-Home (OOH) advertising and social media brings to the marketing landscape. As consumer behavior evolves, integrating these two dynamic platforms is key to creating impactful, multi-dimensional campaigns. ✨ Why This Intersection Matters: 1.     Enhanced Reach and Frequency: OOH advertising provides high visibility in prime locations, while social media amplifies this reach, allowing brands to connect with audiences both offline and online seamlessly. 2.     Real-Time Engagement: The synergy between OOH and social media enables brands to engage audiences in real-time, encouraging interactions that can lead to immediate responses and viral moments. 3.     Data-Driven Insights: Combining OOH with social media analytics allows for more targeted campaigns, providing valuable insights into consumer behavior and preferences for optimized marketing strategies. 4.     Creative Storytelling: This intersection opens up new avenues for storytelling, where brands can create compelling narratives that resonate across multiple touchpoints, enhancing brand recall and emotional connection. 5.     Community Building: Leveraging both platforms fosters community engagement, enabling brands to build stronger relationships with their audiences through shared experiences and content. At Creatick, we’re dedicated to exploring and maximizing the potential of this intersection. Our innovative strategies combine the strengths of OOH advertising and social media, ensuring your brand stands out and engages effectively in today’s fast-paced market. Let’s redefine how you connect with your audience! #Creatick #OOHAdvertising #SocialMedia #MarketingInnovation #BrandEngagement #DataDrivenMarketing #CreativeStorytelling  

🚀 Excited to share an article authored by yours truly, published on The Media Leader UK: Programmatic DOOH is the Secret Weapon in Capturing On-The-Go Consumers 📈 In today's fast-paced world, reaching consumers effectively while they're on the move is a surefire way to have the most impact, blending in seamlessly to their busy days. This is particularly pertinent in the world of retail - who can say they haven't been swayed by advertising on their way to the till to throw that last-minute treat into their basket? Add programmatic DOOH (prDOOH) into the equation of the retail environment and you've truly got a powerhouse for contextual advertising, with a huge amount of levers, data and creative possibilities to make campaigns reach even further than before. Check out the full article to explore how prDOOH's innovations in this sector can be your secret weapon in today's competitive market. https://lnkd.in/eremP7QD VIOOH #DigitalMarketing #DOOH #Advertising #MarketingStrategy #ProgrammaticAds #Innovation

🌟Imagine having the power to target your ads to over 4 million commuters every single day. What advantage does this pose for your brand? It means unparalleled brand exposure, coupled with the flexibility to reach specific audiences based on their locations and daily activities. Picture commuters gazing at your ads while waiting for their commute — engagement at its peak! 🚆 This is now within reach, thanks to the 3,800 digital out-of-home (DOOH) screens across the Metropolitan Transportation Authority’s network — all enabled for programmatic open auction. Discover how you can seize this game-changing opportunity in AdExchanger's latest article! #DOOH #pOOH #ProgrammaticAdvertising #MarketingStrategy