The Drum

Kellogg Company’s beloved mascot, a staple since 1958, is back at the forefront of a new masterbrand identity 🐓 https://lnkd.in/e9DK4x7F 🥁 Another one from Leo Burnett UK. #Kelloggs

My Creative Career has been an awesome edition to our site 🥁 Catching up with advertising legends to hearing stories of how they got started in the industry, learning all about the pivotal moments in their career! If you haven’t already, have a read: https://lnkd.in/e9rHZxj8 #Creative #Career

Join the Meta Marketing Summit on February 12, 2025 for exclusive insights into harnessing AI, automation, and creator voices to drive business growth in a new era of possibility 🌟 Hear from Meta leaders and industry experts as they share innovative strategies to thrive in 2025 and beyond. What to expect: ✨ Actionable advice on leveraging automation for campaign efficiency ✨ Collaborating with creators for authentic, diverse content ✨ Updates on Meta’s latest AI and mixed reality innovations Register through the link in the article here: https://lnkd.in/eHqM9MBb

We're #hiring a new Customer Data Assistant in London, England. Apply today or share this post with your network.

Oatly gather 31 Santa’s for the ultimate milk and cookie taste test 🍪🥛 Learning into the age-old tradition, with a twists. Their taste test had zero bias and minimal arm-twisting, and found 96.744% of participants choose oat milk with absolutely no persuasion. Read more: https://lnkd.in/eFuWxrkx and - Watch it unfold in the video below ⬇️ #Oatly #SantaClaus

Think you’ll need a holiday after the holidays? 🎄 WeRoad captures the post-holiday exhaustion perfectly in this humorous and relatable OOH ad. Read more here: https://lnkd.in/gdY4eZEh 🥁 #WeRoad #Holidays

We’ve gone deep into the Omnicom/Interpublic Group (IPG) merger and gathered analysis from the industry’s best. But if that’s not your cup of tea (or coffee), we have an interview with Kneecap director Rich Peppiatt and a critique of ChatGPT’s Sora tool. Also keep an eye out for VCCP’s Nick Lewis arguing that agencies need to SLOW. THE. FUCK. DOWN! Show that one to your boss in ’25. You're welcome. You can expect a final wrap-up next week before all of our journos get into eggnog bliss. Thanks for reading. 

Fans of The Bear on Disney+ will be familiar with head chef Carmy’s non-negotiables for his team to help grow their business and achieve greatness. But how can you apply those principles to marketing strategies to future proof your measurement and to build resilience to any disruption? Hear from Google’s Tom Kelleher on his 4 non-negotiables for advertisers to end 2024 with the foundations for growth in 2025. https://lnkd.in/eZWFa2ad

We’ve gone deep into the Omnicom/Interpublic Group (IPG) merger and gathered analysis from the industry’s best. But if that’s not your cup of tea (or coffee), we have an interview with Kneecap director Rich Peppiatt and a critique of ChatGPT’s Sora tool. Also keep an eye out for VCCP’s Nick Lewis arguing that agencies need to SLOW. THE. FUCK. DOWN! Show that one to your boss in ’25. You're welcome. You can expect a final wrap-up next week before all of our journos get into eggnog bliss. Thanks for reading. 

“On a more personal note, I’ve always respected John and Philippe. Not only because one was my boss 20 years ago and the other speaks French very well. I’ll let you guess which one is which! So, I wish them both a happy and healthy marriage.” Publicis CEO Arthur Sadoun has issued a tongue-in-cheek video message to his global teams to react to the Omnicom IPG deal that will steal away their 'top dogg' position in 2025. Read and watch it: https://lnkd.in/d2sBMFeg #advertsing #marketing