🌟Imagine having the power to target your ads to over 4 million commuters every single day. What advantage does this pose for your brand? It means unparalleled brand exposure, coupled with the flexibility to reach specific audiences based on their locations and daily activities. Picture commuters gazing at your ads while waiting for their commute — engagement at its peak! 🚆 This is now within reach, thanks to the 3,800 digital out-of-home (DOOH) screens across the Metropolitan Transportation Authority’s network — all enabled for programmatic open auction. Discover how you can seize this game-changing opportunity in AdExchanger's latest article! #DOOH #pOOH #ProgrammaticAdvertising #MarketingStrategy
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Advertisements that target specific mindsets and behaviours are important in a world where people are always on the go and have shorter attention spans than before. Combining this with programmatic DOOH (prDOOH) in the retail environment, through first- and third-party data opens up endless creative possibilities to reach potential customers on the go. 🛍️ Diu Hoang, Senior Marketing Manager EMEA, shares her insights with The Media Leader, saying "programmatic DOOH is an effective driver to retail locations — so much so that it even drives results through a halo effect of exposure alone" 📈 Read the full article below ⬇️ https://hubs.li/Q02JxrWk0 #DOOH #RetailMedia #prDOOH #Advertising #ProgrammaticAds
Programmatic DOOH is the secret weapon in capturing on-the-go consumers - The Media Leader
https://the-media-leader.com
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'Joining up the dots' feels like familiar territory for me when it comes to programmatic ecosystems, the concept of the 'end-to-end' marketplace is gathering pace and evening some of the big point solution players are leaning into this with the creation of their own offerings on both sides. The interesting conversation here is around Omnichannel and what that means for marketers. For me Omnichannel is an imperative strategy in an ever connected world, however it doesn't necessarily mean 'Omni-platform'. The prOOH opportunity is ripe, with recent news around sustainability and the fact that attention is now currency marketers have the opportunity to take advantage of a medium they know and love with all the innovation that comes with programmatic buying. To take full advantage of the opportunity at hand, I'm of the view that there needs to be investment into specialists, be that platforms or agencies/programmatic buyers who can best execute in a way that takes full advantage of the capabilities available. 🚀 #prooh #programmatic #dooh Vistar Media
Unlocking Martech Cohesion for Marketers: Vistar Media's Response to the Dynamic DOOH Landscape. With over a decade of experience, Karan Singh, Vistar Media's new GM, recognizes the necessity of joined-up customer experiences: "CMOs want martech to be delivered in a more cohesive way. Vistar Media’s end-to-end, specialist approach connects marketers, media owners and audiences at scale, creating more meaningful connections for brands and communities.’ Discover how Vistar Media is reshaping the programmatic DOOH experience here: https://lnkd.in/drtMg9gN #outofhome #ooh #digitalooh #advertising
Joining the dots in DOOH
thedrum.com
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First programmatic DOOH campaigns for Hochland Group and Benefit Systems SA via Display&Video360 platform with full support of SSP Broadsign's global programmatic platform – done! ✅🔥 Programmatic DOOH is a contextual medium that fits perfectly into strategies based on time of day, daily activities, or location. It allows efficient space buying based on demand, significantly shortens campaign launch time, and gives advertisers full control over execution. As pioneers in the fast-growing programmatic DOOH market, we use cutting-edge technology to deliver targeted and effective advertising solutions for our clients. 🎯 In Hochland's case, we wanted to build as much reach as possible. The campaign appeared on almost 600 media in 80 shopping centers, reaching more than 15 million people! 💪 🎯 Zdrofit's campaign required precise targeting. The goal was to reach people who have a real chance to take advantage of the clubs'offer. Thanks to programmatic, it was possible to select locations where the network's outlets are located and adjust the broadcast plan to the available budget. 🧑💻 Supporting the campaign with the Broadsign platform included setting up the campaign and combining it with a brand lift survey, which proved to be an added value for the client by determining the memorability and impact of the ads on brand awareness. Big thanks to our team, Value Media, and AMS SMART OOH for making these campaigns a success! #AlwaysUp 🚀 #kampaniaDOOH #DOOH #zdrofit #hochland #pysznaloteriahochland #googledisplayandvideo360 #programmatic
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🚀 Excited to share an article authored by yours truly, published on The Media Leader UK: Programmatic DOOH is the Secret Weapon in Capturing On-The-Go Consumers 📈 In today's fast-paced world, reaching consumers effectively while they're on the move is a surefire way to have the most impact, blending in seamlessly to their busy days. This is particularly pertinent in the world of retail - who can say they haven't been swayed by advertising on their way to the till to throw that last-minute treat into their basket? Add programmatic DOOH (prDOOH) into the equation of the retail environment and you've truly got a powerhouse for contextual advertising, with a huge amount of levers, data and creative possibilities to make campaigns reach even further than before. Check out the full article to explore how prDOOH's innovations in this sector can be your secret weapon in today's competitive market. https://lnkd.in/eremP7QD VIOOH #DigitalMarketing #DOOH #Advertising #MarketingStrategy #ProgrammaticAds #Innovation
Programmatic DOOH is the secret weapon in capturing on-the-go consumers
https://the-media-leader.com
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Unlock Success with The Hype Loop DOOH Advertising Platform Looking to elevate your advertising game and stand out in today's competitive market? Discover The Hype Loop DOOH advertising platform – your gateway to impactful, targeted, and cost-effective advertising solutions. Why Choose The Hype Loop? 1. Cost-effective approach for budget-conscious campaigns. 2. Deliver unskippable ads for maximum viewer engagement. 3. Intuitive and user-friendly platform for seamless navigation. 4. Gain clear insights on campaign performance in real-time. 5. Flexible access to prime digital screens across city hotspots. We Hype Loop provide an easy to use platform for Advertising Agencies and SMB's to access prime digital screens in main areas across cities, making impactful Digital OOH advertising accessible to all. Whether you’re a small business or an established brand, we provide cost-efficient Digital Out-of-Home (DOOH) solutions to effectively reach your target audience. Visit: www.thehypeloop.com #digitaloutofhome #advertise #advertising #DOOH #platform #digitalooh #CostEfficient #agencies #SharePost #BrandVisibility #FutureOfAdvertising #brandawareness #primescreens #dooh #doohtrends #brandinnovation #advertisingtips
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Digital ads are in our feeds, on our favorite websites, and in our watched videos😪 Naturally, as customers, we're fed up with them, and as ad businesses, we seek a way to solve this. Meet DOOH! Sure, Digital-Out-Of-Home ads are hardly the panacea. However, as the days of the infamous virus are in the past, DOOH is experiencing a true renaissance in user engagement. In this article, we explain: 🚀What DOOH is; 🚀How it stacks up against OOH; 🚀How to measure and benefit from DOOH ads; 🚀How to launch the DOOH campaign and where to look for references; It's time to go outside and touch grass. Click the link! #DOOH #AdTech #DigitalAdvertising #OOH
What are DOOH Ads & How to Launch a DOOH Campaign in 2023
epom.com
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💬 “Programmatic DOOH is a disruptive force rapidly reshaping how brands connect with consumers in the physical world.” In his latest article for Media4Growth, Broadsign’s General Manager, APAC, Remi Roques explores what's behind #pDOOH's meteoric rise, the advantages of this medium, some potential roadblocks, and its overall impact on the #OOH advertising landscape. It's worth a read!👇
pDOOH: Powering OOH growth every step of the way
media4growth.com
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Unlocking Martech Cohesion for Marketers: Vistar Media's Response to the Dynamic DOOH Landscape. With over a decade of experience, Karan Singh, Vistar Media's new GM, recognizes the necessity of joined-up customer experiences: "CMOs want martech to be delivered in a more cohesive way. Vistar Media’s end-to-end, specialist approach connects marketers, media owners and audiences at scale, creating more meaningful connections for brands and communities.’ Discover how Vistar Media is reshaping the programmatic DOOH experience here: https://lnkd.in/drtMg9gN #outofhome #ooh #digitalooh #advertising
Joining the dots in DOOH
thedrum.com
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Digital out-of-home and its connected technologies enable highly accurate measurement, compared to traditional OOH, especially in sought-after locations such as retail venues. Measurement can differ by DOOH network — so advertisers should be aware of how audience data is collected for their own campaigns. Read our blog post to learn about DOOH measurement: https://loom.ly/sVAmqVw #digitaladvertising #programmatic #adtech #mediabuying #OOHadvertising #DOOH #adPlanet
DOOH vs. OOH Measurement: How the Out-Of-Home Yardstick Has Evolved - AdPlanet™
adplanetads.com
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🌟 Success Story: French bee x Displayce x Ad4Screen Discover how we designed an efficient programmatic DOOH campaign by leveraging context to leverage consideration over French bee's flights in France and USA. The strategy was to implement a year-long programmatic DOOH campaign targeting travelers in France and the United States, focusing on cities of departure and arrival. Creatives were tailored to align with the specific distribution areas. Results: ✨ +37 points uplift in consideration ✨ Top 5% best performing campaign according to Happydemics metrics. ✨ And other key results Broadcasted with: JCDecaux, MEDIATRANSPORTS, Basic-Fit, Captivate, LLC, Intersection Co., Uber, Swiftmile, Volta Charging, Liquid media group, VIOOH, Broadsign, Vistar Media and MyAdbooker 📖 Read the story: https://buff.ly/446hWil #pDOOH #RTB #OOH
MAXIMIZING CONSIDERATION: CONTEXTUAL STRATEGIES FOR FRENCHBEE’S LOW-COST FLIGHTS WITH PDOOH
displayce.com
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