adPlanet ’s Post

Digital ads are in our feeds, on our favorite websites, and in our watched videos😪 Naturally, as customers, we're fed up with them, and as ad businesses, we seek a way to solve this. Meet DOOH! Sure, Digital-Out-Of-Home ads are hardly the panacea. However, as the days of the infamous virus are in the past, DOOH is experiencing a true renaissance in user engagement. In this article, we explain: 🚀What DOOH is; 🚀How it stacks up against OOH; 🚀How to measure and benefit from DOOH ads; 🚀How to launch the DOOH campaign and where to look for references; It's time to go outside and touch grass. Click the link! #DOOH #AdTech #DigitalAdvertising #OOH

Today we officially rebrand as Accretive. Still the same focus on Helping Brands Win through out-of-home advertising, just a new look and feel that represents our unique heritage of OOH data, targeting, and measurement. Contact us today to see how we can help you. #accretivemedia #accretiveaudiences #accretiveoutcomes #helpingbrandswin #datadrivendooh DPAA OAAA OOH TODAY Billboard Insider

Revolutionising Sri Lanka’s Out Of Home Advertising!✨  With audience measurement and analytics, we’re bringing smarter, data-driven campaigns to life. It’s time to measure, optimise, and maximise your ad impact! Read more: https://lnkd.in/gKkV6WuS #richardsonoutdoor #movingwalls #outofhomeadvertising #datadrivenmarketing #smartadvertising #innovationinmarketing #techinadvertising

'Joining up the dots' feels like familiar territory for me when it comes to programmatic ecosystems, the concept of the 'end-to-end' marketplace is gathering pace and evening some of the big point solution players are leaning into this with the creation of their own offerings on both sides. The interesting conversation here is around Omnichannel and what that means for marketers. For me Omnichannel is an imperative strategy in an ever connected world, however it doesn't necessarily mean 'Omni-platform'. The prOOH opportunity is ripe, with recent news around sustainability and the fact that attention is now currency marketers have the opportunity to take advantage of a medium they know and love with all the innovation that comes with programmatic buying. To take full advantage of the opportunity at hand, I'm of the view that there needs to be investment into specialists, be that platforms or agencies/programmatic buyers who can best execute in a way that takes full advantage of the capabilities available. 🚀 #prooh #programmatic #dooh Vistar Media

🚀 Transforming OOH Advertising with AI & Big Data 🚀 At AdMobilize, we’re redefining how Out-of-Home (OOH) campaigns are measured. 📊 Our advanced computer vision and AI-powered platform provides advertisers and media owners with real-time, actionable insights that drive smarter decisions, enhances retargeting and maximize impact. Discover how combining cutting-edge technology with Mobile Location Data analysis ensures unmatched accuracy in audience measurement and campaign performance. 👀✨ Ready to elevate your OOH strategy? Learn more about our powerful platform 👉 #DOOH #advertising #OOH #retailmedia #computervision #marketing #locationdata #adtech #martech

Unlocking Martech Cohesion for Marketers: Vistar Media's Response to the Dynamic DOOH Landscape. With over a decade of experience, Karan Singh, Vistar Media's new GM, recognizes the necessity of joined-up customer experiences: "CMOs want martech to be delivered in a more cohesive way. Vistar Media’s end-to-end, specialist approach connects marketers, media owners and audiences at scale, creating more meaningful connections for brands and communities.’ Discover how Vistar Media is reshaping the programmatic DOOH experience here: https://lnkd.in/drtMg9gN #outofhome #ooh #digitalooh #advertising

As consumers increasingly control their media experience, facing challenges like ad blocking and cookie eradication, targeting them in real time becomes more complex. Recognizing the changing landscape, NOVUS understands the pivotal role of out-of-home advertising (OOH) in connecting with consumers during their downtime, close to the point of purchase, and integrating in-home and out-of-home experiences with mobile interactions. #OOH #Advertising #NOVUS #Media

🚀 Transforming OOH in Brazil! 🇧🇷 AllUnite’s real-time audience measurement is driving Brazil’s OOH market forward, delivering 20% more impressions for static screens and 50% more for dynamic screens. AllUnite integrates with CMS and DSPs, boosting targeting and revenue. 📈 From urban screens to key landmarks, we connect data with results. Interested? See how we're elevating Brazil’s OOH campaigns in the article below!

Change is inevitably constant, in the ever evolving Out-of-Home advertising industry, many brands still struggle to adapt to new trends and strategies to stay ahead of the curve. These changes however are here to improve audience reach and conversion. In a bid to help brands understand these changes and forge deeper connections with their audience, we delved into this article to discuss some of these evolutions- the convergence of OOH and Digital Channels, and the myriad of opportunities they offer brands and businesses for meaningful engagement and measurable...https://lnkd.in/dxAyTChy

🚀 Excited to share an article authored by yours truly, published on The Media Leader UK: Programmatic DOOH is the Secret Weapon in Capturing On-The-Go Consumers 📈 In today's fast-paced world, reaching consumers effectively while they're on the move is a surefire way to have the most impact, blending in seamlessly to their busy days. This is particularly pertinent in the world of retail - who can say they haven't been swayed by advertising on their way to the till to throw that last-minute treat into their basket? Add programmatic DOOH (prDOOH) into the equation of the retail environment and you've truly got a powerhouse for contextual advertising, with a huge amount of levers, data and creative possibilities to make campaigns reach even further than before. Check out the full article to explore how prDOOH's innovations in this sector can be your secret weapon in today's competitive market. https://lnkd.in/eremP7QD VIOOH #DigitalMarketing #DOOH #Advertising #MarketingStrategy #ProgrammaticAds #Innovation