📣Digital Out-of-Home (DOOH) campaigns are a hot topic and we know it by our experience, that an era where traditional advertising mediums face challenges in capturing attention, #DOOH offers a captivating solution by blending the power of digital technology with the visibility of out-of-home advertising.
👉This campaigns leverage a variety of digital platforms such as billboards, transit displays, digital signage in malls, airports, and other high-traffic areas. What sets DOOH apart is its ability to deliver dynamic, real-time content that can adapt to the context and audience in ways traditional static billboards cannot.
Our first DOOH campaign was managed at the end of last year, for one of the biggest sportsbook brands⚽ in Poland - Superbet Together with our partner, we set the goal and work closely to make sure that campaign will reach the desired effect💪
DOOH utilizes advanced targeting capabilities to ensure messages reach the right audience at the right time and place. This time we reached travelers from Warsaw Central Train Station📍, presenting them with an interesting campaign, which was focused on brand awareness. It was displayed in the main hall on four main screens in cooperation with one of the biggest DOOH suppliers. The ability to reach large audiences in public spaces makes DOOH an invaluable medium for spreading awareness of the brand, which for #Superbet was another step in their strategy and for us as the company another step into new solutions in programmatic marketing💯
💥This year we will run much more campaigns like this and we are open for new challenges. If you are interested in doing something huge, please contact us for more!
#dooh #programmatic #marketing #agency
