You quickly learn that mentioning you work in cannabis is a highly effective conversation starter. Recently, at dinner with a local brewery owner and brewmaster, we discussed the potential impact of increased cannabis access on the craft beer market, even though recreational cannabis is not yet legal in TX. He posed a thought-provoking question: Could the next two decades mirror the craft beer revolution, but with cannabis? Data from Canada, where recreational cannabis is legal, suggests this shift might be underway, impacting tax revenue generated from alcohol sales. This raises an important question: with potential market changes, will we see increased taxes on cannabis consumers, retailers, and manufacturers to compensate for potential revenue losses in other industries? How can we safeguard these small businesses? Food for thought this Tuesday morning. #cannabisbusiness #cannabis https://lnkd.in/g9u3EFM9?
Absolutely - I think we're already seeing this with the increase of people who are sober or "sober curious" + the idea of "California sober" where folks who abstain from alcohol still enjoy THC. Marijuana-infused beverages as an alternative to alcohol are already showing up in Austin bars legally due to the laws around the legal concentration of THC by weight: https://www.texasmonthly.com/food/texas-hemp-drink-brands/
BRAND BUILDER | MARKETING LEADER | FIELD MARKETING EXPERT
9moSuper interesting! I wonder if the cannabis industry will see new segments emerge (some we never thought could survive) like alcohol-free beer & mocktail elixers. I embrace a similar cannabis revolution & excited what future platforms come to market we never thought possible