Sunny Bonnell’s Post

The topic of culture in business being driven by living core values, not just talking about them, has come up a few times this week. I think the below from Sunny Bonnell of Motto® does a good job of emphasizing that internal beliefs of the people within an organization drive the external beliefs of customers and stakeholders. 👇

How high is internal branding on your agenda? Building a culture aligned with the values of the brand and it’s purpose ensuring a seamless brand experience for your customers requires commitment, energy and effort from your employees. Internal branding helps organisations deliver on their brand promise. When determining your brand strategy are you building it from the inside-out? Here’s a quick overview Purpose? … your why Values? …… what you stand for Vision? ……. your direction Mission? …. what you do every day Culture? …… how your employees experience and deliver on the brand’s promise CBBE? …….. how you build resonance, relationships and develop brand advocates When you view organisations and their people through the lens of a brand, you’ll understand the importance of internal branding to the success of a business growing and thriving.

How to get employees to talk about your brand? Start by creating a positive work culture where employees feel valued and motivated to spread the word. Learn more: @Social_Hire

💡 An A-Z of Branding Terms If you do not know the difference between 'brand culture', 'brand gap' and 'brand essence', then you need to read our blog! Here we provide a glossary of all the core branding terms to help you with your next project: https://lnkd.in/e4iN-Zjh

“If you are simply aiming for a “good” culture at your organization, you’re setting the bar too low.” - Denise Yohn from her excellent article in 2019, linked below. Building the right culture isn’t just a nice-to-have - it’s a commercial imperative; with organisations who do seeing as much as a 4x higher EBITDA & 4.4x revenue. So what can be done to equip employees with the necessary attitudes and behaviours to deliver on a brand promise? And how do you rally your organisation around a shared brand vision? We’ve developed a set of 8 principles for Brand Enablement: 🗣 1. Devise meaning: engage your people Why brand matters: make the case for a brand-led culture accessible to all, to ensure buy-in at every level 💃 2. Create motivation: excite your people What the brand stands for: tell a collective story for everyone, to rally your organisation around a shared purpose and values, in order to galvanise change. ⚒ 3. Provide means: equip your people How to activate the brand: share practical guidance to help individuals and teams across the organisation bring it to life in their day-to-day work. 💪 4. Build momentum: empower your people How to live the brand: instil behavioural norms, structures, rituals and artefacts to develop and sustain an internal brand culture. 🤝 5. Brand behaviours, rather than brand identity Brand is what people say about you when you’re not in the room: embodied by employees in everything they say and do, rather than simply logos and colours. 💬 6. Internal conversation, rather than internal communication Create feedback loops and celebrate best practice to ensure your people feel heard, recognised, valued, and a sense of pride in the brand. 👩🏫 7. Guidance and guardrails, rather than command and control Teach, don’t tell: provide tangible directions to enable employees to take ownership of the brand, whilst all marching in the same direction. 👨👨👧👦 8. Bring the outside in, to build the brand from the inside out To deliver your brand promise to customers, create forums for your people to get close to customers, and intimately understand their needs and experiences. Are there any additional principles that you would add to these? Anything we've missed, or anything you'd want to expand upon? Tell us in the comments below! #brandbuilding #peopleenablement #marketingenablement https://lnkd.in/gZ7BWgm

If you are simply aiming for a “good” culture at your organization, you’re setting the bar too low.” We’ve developed a set of 8 principles for Brand Enablement to raise the bar of what “good” means and help our clients get to “great”. Anything we've missed? #brandbuilding #peopleenablement #marketingenablement

🔥Today’s BADASS BRANDING TIP - How to build a brand from within! Did you know the foundation of a strong brand lies in the hearts and minds of your employees? 💪✨ 🫶🏻When your team is engaged, empowered, and aligned with your company’s vision, they become your most passionate advocates! Here are a few key ways to cultivate an internal brand culture: 💥Empower Your Team: Encourage creativity and ownership. When employees feel valued, they’re more likely to share their enthusiasm externally. 💥Communicate Your Values: Make sure everyone understands the mission and values of the brand. Consistency is key! 💥Celebrate Successes: Recognize achievements—big or small! Celebrating wins fosters a sense of community and pride. 💥Invest in Development: Provide opportunities for growth. A well-trained team is not only more effective but also more invested in the brand’s success. 💥Encourage Feedback: Create an open environment where employees feel comfortable sharing ideas and suggestions. This builds trust and innovation! Remember, a thriving internal culture translates to a powerful external presence. Let’s build brands that shine from the inside out! 💼 #BrandBuilding #EmployeeEngagement #CompanyCulture #InternalBranding

🌟 Building Your Brand Image from Within: The Power of Employees 🌟 In today's competitive market, a strong brand image is crucial. But where does that image truly start? It's not with your customers—it's with your employees. I experienced this myself, and I’m sure many of you did… When you genuinely believe in your company’s values and culture, you become its first ambassador, and you will promote it even during a family dinner. The opposite is true, when you don’t share the same values or just don’t believe in it anymore due to constant disappointment or a lack of trust, you can’t outperform, and you can’t convince other people to trust or buy from this company. At the core of every successful brand lies a team of dedicated and motivated individuals who truly believe in the company's vision and values. Here's why your brand image should start inside the company: 1️⃣ Authentic Advocacy: Employees who genuinely believe in the brand become your most authentic advocates. Their enthusiasm and commitment are contagious, resonating with customers in a way that traditional marketing can't achieve. 2️⃣ Consistent Messaging: A unified internal brand culture ensures consistent messaging. Employees who understand and embody the brand values will communicate them effectively, creating a cohesive and recognizable brand identity. 3️⃣ Enhanced Customer Experience: Happy and engaged employees provide better customer service. Their positive attitude and deep understanding of the brand translate into exceptional customer experiences, fostering loyalty and trust. 4️⃣ Innovation and Growth: A strong internal brand culture encourages innovation. When employees feel valued and aligned with the company's mission, they're more likely to contribute creative ideas and solutions, driving the brand forward. 5️⃣ Attracting Top Talent: A reputable brand image attracts top talent. Potential employees are drawn to companies with a positive internal culture, knowing they'll be part of a supportive and inspiring team. Remember, your employees are the heartbeat of your brand. Invest in them, nurture their talents, and align them with your brand vision. The result? A powerful and authentic brand image that resonates from the inside out. Does your company empower employees to be brand ambassadors? Share your thoughts and experiences in the comments! 💬👇 #BrandImage #EmployeeEngagement #CompanyCulture #Leadership

Forget Followers , Focus on your Fam, ( part 2) Don't Forget Your Biggest Brand Advocates: "The Power of Internal Branding" Everyone's talking about Logos, Messaging, Customer experience. But what about your internal brand? Your employees are your most powerful brand ambassadors, And a strong internal brand is the key to unlocking their potential. Here's the truth: Engaged employees who Understand and embody your brand Deliver exceptional customer experiences. They become Brand champions, not just cogs in the machine. So, how do you build a rock-solid internal brand? 👉 Start with your WHY: What's your company's purpose? How does it make a difference? 🎯 Help employees connect their work to the Bigger picture. 👉 Walk the Talk. Leadership needs to Exemplify Your brand values 🎯 What you say matters, But what you do matters more. Empower, Don't Dictate. Give employees a voice. 🎯 Encourage feedback, And celebrate their contributions to the brand story. 👉 Make it Real. Integrate internal branding Into everyday experiences... 🎯 From onboarding to recognition programs. Bonus: Internal branding isn't a one-time fix. It's an ongoing conversation. By investing in your internal brand, you'll cultivate a passionate workforce that fuels your external brand success. P.S. Want to brainstorm your internal branding strategy? Let's connect!

Why are we outsourcing our brand's heartbeat? It's a curious phenomenon. Organizations spend a significant portion of their budgets on external agencies to sculpt their brand image, yet often neglect an invaluable resource - their own employees. The oversight is glaring. Our internal teams hold profound insights into the essence of our brands, shaped by daily experiences and unique perspectives that external agencies can spend months trying to decode. Investing in our employee experience isn't just about creating a pleasant workplace; it's about aligning the internal narrative with the external brand image. When employees live and breathe the brand ethos, it transcends beyond mere job satisfaction. It fosters quicker hiring processes due to positive brand perception, reduces turnover by nurturing loyalty, and transforms staff into authentic brand ambassadors who advocate for the company out of genuine belief in its values. The dialogue between a brand and its employees is a powerful testament to its integrity and authenticity. Let’s pivot towards recognizing and harnessing this untapped potential within our corridors. Our internal team’s experience with the brand doesn’t just complement our external marketing efforts; it is quintessential to realizing our full potential as a cohesive, vibrant entity in today's dynamic marketplace.