Nik Gladun’s Post

Not enough business owners have an appreciation for a wholistic approach to building a brand. Many start running at 100 mph and figure it out as they go but then need to play catch up. Kim explains this very well below. Worth reading, especially if you are in start-up or now playing catch up.

🔥Today’s BADASS BRANDING TIP - How to build a brand from within! Did you know the foundation of a strong brand lies in the hearts and minds of your employees? 💪✨ 🫶🏻When your team is engaged, empowered, and aligned with your company’s vision, they become your most passionate advocates! Here are a few key ways to cultivate an internal brand culture: 💥Empower Your Team: Encourage creativity and ownership. When employees feel valued, they’re more likely to share their enthusiasm externally. 💥Communicate Your Values: Make sure everyone understands the mission and values of the brand. Consistency is key! 💥Celebrate Successes: Recognize achievements—big or small! Celebrating wins fosters a sense of community and pride. 💥Invest in Development: Provide opportunities for growth. A well-trained team is not only more effective but also more invested in the brand’s success. 💥Encourage Feedback: Create an open environment where employees feel comfortable sharing ideas and suggestions. This builds trust and innovation! Remember, a thriving internal culture translates to a powerful external presence. Let’s build brands that shine from the inside out! 💼 #BrandBuilding #EmployeeEngagement #CompanyCulture #InternalBranding

UNLOCK THE POWER OF BRANDING WITHIN YOUR COMPANY CULTURE In today's competitive landscape, a company's brand extends far beyond its products and services—it's a reflection of its culture, values, and identity. Below are reasons why cultivating a strong brand within your company culture is essential for success: AUTHENTICTY MATTERS: Your brand is more than just a logo or tagline—it's the essence of who you are as a company. By aligning your brand with your culture and values, you can create an authentic and genuine connection with your employees and customers alike. ATTRACTS TOP TALENT: A strong company culture and brand can be powerful recruitment tools. When your brand reflects a positive and inclusive workplace culture, you're more likely to attract top talent who share your values and vision. FOSTERS EMPLOYEE ENGAGEMENT: Employees who feel connected to their company's brand and culture are more engaged, motivated, and productive. By instilling a sense of pride and belonging, you can empower your team to become brand ambassadors both internally and externally. DRIVES CUSTOMER LOYALTY: A cohesive brand and culture create a consistent and memorable experience for your customers. When your employees embody your brand values and deliver exceptional service, it strengthens customer loyalty and trust. INSPIRES INNOVATION & COLLABORATION: A strong brand culture encourages creativity, innovation, and collaboration. When employees feel empowered to express themselves and contribute to the company's mission, it fuels innovation and drives business growth. LEADS TO LONG TERM SUCCESS: Building a strong brand within your company culture is not just about short-term gains—it's an investment in long-term success. By nurturing your brand and culture, you can create a resilient and enduring foundation for your business to thrive. Are you struggling with understanding the power of branding within your company culture? I can help you establish and nurture an inclusive, collaborative, and values-driven environment where every employee feels empowered to contribute to the shared vision. Together, we can strengthen your brand from the inside out and create a legacy of success. #BrandCulture #CompanyCulture #EmployeeEngagement #BrandBuilding

Your company culture is the very foundation of your brand’s survival. If you want to build external brand perception, you must first invest heavily into *internal* brand perception. If you have an organization brimming with people who don’t believe in the work they’re doing? People on the outside (clients and customers) will inevitably share that same apathetic point of view. To build fanatical internal brand belief, you can’t just list out your values and hang them on the wall… …you have to live them out in everything you do. Day in, day out—without fail. Here’s how: 1. Integrate values into decision-making Ensure that company values are a central consideration in all strategic and operational decisions, not just an afterthought. 2. Communicate through stories You shouldn’t just be sharing client results with your prospects—everyone at your organization should understand the impact they’re making. 3. Align hiring and promotion practices Recruit and promote people who align the most with your company's values and culture. C-suites shouldn’t be the only ones leading by example; everyone needs to do their part. When you’ve got internal branding locked down, irresistible external branding is inevitable. This is why our work is so important. Motto® works with leadership teams to mobilize their teams around vision and brand. If you have a new strategic vision, we help create brand allegiance to help build that strategic future. Motto® 🏴

Rethinking Reputation: How Your Employees' Personal Brands Elevate Your Employer Brand In today's dynamic business landscape, the concept of reputation extends beyond the traditional confines of corporate branding. It now encompasses the personal brands of employees and their impact on the overall employer brand. As a leader, understanding and leveraging this interconnected relationship can be a game-changer in shaping a positive and compelling organisational image. Employees are no longer just faces behind a company logo; they are brand ambassadors in their own right. Their individual values, expertise, and online presence contribute significantly to how the organisation is perceived externally. By empowering and encouraging employees to cultivate their personal brands authentically, businesses can amplify their employer brand's credibility and appeal. Encouraging employees to showcase their expertise, share insights, and engage with their professional networks not only enhances their personal brand but also reflects positively on the employer brand. When employees are seen as thought leaders and industry experts, it not only boosts their own credibility but also positions the company as a hub of talent and innovation. In a digital age where authenticity and transparency reign supreme, nurturing employees' personal brands can be a potent strategy for building trust and loyalty with both customers and potential talent. By aligning individual values with organisational goals, businesses can create a cohesive narrative that resonates with stakeholders on a deeper level, fostering a sense of community and shared purpose. #EmployerBrand #PersonalBranding #ReputationManagement

Rethinking Reputation: How Your Employees' Personal Brands Elevate Your Employer Brand In today's dynamic business landscape, the concept of reputation extends beyond the traditional confines of corporate branding. It now encompasses the personal brands of employees and their impact on the overall employer brand. As a leader, understanding and leveraging this interconnected relationship can be a game-changer in shaping a positive and compelling organisational image. Employees are no longer just faces behind a company logo; they are brand ambassadors in their own right. Their individual values, expertise, and online presence contribute significantly to how the organisation is perceived externally. By empowering and encouraging employees to cultivate their personal brands authentically, businesses can amplify their employer brand's credibility and appeal. Encouraging employees to showcase their expertise, share insights, and engage with their professional networks not only enhances their personal brand but also reflects positively on the employer brand. When employees are seen as thought leaders and industry experts, it not only boosts their own credibility but also positions the company as a hub of talent and innovation. In a digital age where authenticity and transparency reign supreme, nurturing employees' personal brands can be a potent strategy for building trust and loyalty with both customers and potential talent. By aligning individual values with organisational goals, businesses can create a cohesive narrative that resonates with stakeholders on a deeper level, fostering a sense of community and shared purpose. #EmployerBrand #PersonalBranding #ReputationManagement

How to get employees to talk about your brand? Start by creating a positive work culture where employees feel valued and motivated to spread the word. Learn more: @Social_Hire

The topic of culture in business being driven by living core values, not just talking about them, has come up a few times this week. I think the below from Sunny Bonnell of Motto® does a good job of emphasizing that internal beliefs of the people within an organization drive the external beliefs of customers and stakeholders. 👇

Rethinking Reputation: How Your Employees' Personal Brands Elevate Your Employer Brand In today's dynamic business landscape, the concept of reputation extends beyond the traditional confines of corporate branding. It now encompasses the personal brands of employees and their impact on the overall employer brand. As a leader, understanding and leveraging this interconnected relationship can be a game-changer in shaping a positive and compelling organisational image. Employees are no longer just faces behind a company logo; they are brand ambassadors in their own right. Their individual values, expertise, and online presence contribute significantly to how the organisation is perceived externally. By empowering and encouraging employees to cultivate their personal brands authentically, businesses can amplify their employer brand's credibility and appeal. Encouraging employees to showcase their expertise, share insights, and engage with their professional networks not only enhances their personal brand but also reflects positively on the employer brand. When employees are seen as thought leaders and industry experts, it not only boosts their own credibility but also positions the company as a hub of talent and innovation. In a digital age where authenticity and transparency reign supreme, nurturing employees' personal brands can be a potent strategy for building trust and loyalty with both customers and potential talent. By aligning individual values with organisational goals, businesses can create a cohesive narrative that resonates with stakeholders on a deeper level, fostering a sense of community and shared purpose. #EmployerBrand #PersonalBranding #ReputationManagement

How to get employees to talk about your brand? Start by creating a positive work culture where employees feel valued and motivated to spread the word. Learn more: https://buff.ly/3bmyBT4 @Social_Hire