Alice Garcia’s Post

How to get employees to talk about your brand? Start by creating a positive work culture where employees feel valued and motivated to spread the word. Learn more: https://buff.ly/3bmyBT4 @Social_Hire

The topic of culture in business being driven by living core values, not just talking about them, has come up a few times this week. I think the below from Sunny Bonnell of Motto® does a good job of emphasizing that internal beliefs of the people within an organization drive the external beliefs of customers and stakeholders. 👇

Your company culture is the very foundation of your brand’s survival. If you want to build external brand perception, you must first invest heavily into *internal* brand perception. If you have an organization brimming with people who don’t believe in the work they’re doing? People on the outside (clients and customers) will inevitably share that same apathetic point of view. To build fanatical internal brand belief, you can’t just list out your values and hang them on the wall… …you have to live them out in everything you do. Day in, day out—without fail. Here’s how: 1. Integrate values into decision-making Ensure that company values are a central consideration in all strategic and operational decisions, not just an afterthought. 2. Communicate through stories You shouldn’t just be sharing client results with your prospects—everyone at your organization should understand the impact they’re making. 3. Align hiring and promotion practices Recruit and promote people who align the most with your company's values and culture. C-suites shouldn’t be the only ones leading by example; everyone needs to do their part. When you’ve got internal branding locked down, irresistible external branding is inevitable. This is why our work is so important. Motto® works with leadership teams to mobilize their teams around vision and brand. If you have a new strategic vision, we help create brand allegiance to help build that strategic future. Motto® 🏴

🔥Today’s BADASS BRANDING TIP - How to build a brand from within! Did you know the foundation of a strong brand lies in the hearts and minds of your employees? 💪✨ 🫶🏻When your team is engaged, empowered, and aligned with your company’s vision, they become your most passionate advocates! Here are a few key ways to cultivate an internal brand culture: 💥Empower Your Team: Encourage creativity and ownership. When employees feel valued, they’re more likely to share their enthusiasm externally. 💥Communicate Your Values: Make sure everyone understands the mission and values of the brand. Consistency is key! 💥Celebrate Successes: Recognize achievements—big or small! Celebrating wins fosters a sense of community and pride. 💥Invest in Development: Provide opportunities for growth. A well-trained team is not only more effective but also more invested in the brand’s success. 💥Encourage Feedback: Create an open environment where employees feel comfortable sharing ideas and suggestions. This builds trust and innovation! Remember, a thriving internal culture translates to a powerful external presence. Let’s build brands that shine from the inside out! 💼 #BrandBuilding #EmployeeEngagement #CompanyCulture #InternalBranding

I love this post by ChangeEngine's CEO, Andrew Higashi! 👏 The authenticity of your brand hinges on the credibility of the promises you make, not just to your customers but also to your employees. As someone who has spent years creating and nurturing employee experiences, I can attest to the power of alignment between internal culture and external brand promises. When employees feel the disconnect between what's marketed to the world and what they experience day-to-day, it's not just a minor issue—it's a crisis in the making. Employees aren't just living your brand; they're actively shaping it with every interaction they have—internally and externally. If their experience falls short, it creates a ripple effect that can erode trust, morale, and, ultimately, brand equity. They become disillusioned with the company and their role as brand ambassadors, which can have devastating consequences in today's transparent, hyper-connected world. Invest in a robust Employee Experience strategy that aligns seamlessly with your external branding efforts—creating a workplace where the values you promote externally are lived internally. This means delivering on your promises and empowering employees with the tools, support, and environment they need to thrive. A strong external brand starts from within. By ensuring that your employees are genuinely engaged and aligned with your brand's mission, you create a workforce that is passionate about their work and proud to represent your company. The key to building a brand that's not only resilient but genuinely reflective of the values you stand for. Let's bridge that gap and turn our employees into the brand advocates they deserve to be! #Culture #Brand #BrandAdvocates #ExternalBranding #CustomerExperience #EmployeeExperience #EX #CalleoEX #CompanyValues

🚨 Brand Truth Bomb Alert 🚨 At one of our executive panels, one of our CMO advisors dropped a truth bomb about brand safety that really got me thinking! Here’s the gist: Picture this: A bright-eyed recruit, dazzled by your external brand, buys into the hype, and moves across the country to join your company. But when they arrive, the internal reality is miles away from the polished brand they’ve experienced externally 😬 Guess what happens next? That employee becomes your worst brand nightmare. Why? Because your employees are your most powerful brand ambassadors—even more so than your customers. They’re the ones living and breathing your brand every single day. When the internal experience doesn’t match the external promise, it’s not just disappointing—it’s downright dangerous for your brand. Those disillusioned employees? They talk. They post on social media. They leave scathing reviews on Glassdoor. But even worse, their discontent and disillusionment seep into how they communicate with customers, clients, or anyone doing business with you. And just like that, your carefully crafted external brand starts to crumble 💔 It’s not just about keeping employees happy (although that’s super important too!). It’s about maintaining the integrity of your brand from the inside out. So here’s my challenge to you: Take a hard look at your internal branding. Is it living up to the promises you’re making to the outside world? Are you investing as much in your employee experience as you are in your customer-facing marketing? If not, it’s time to close that gap. Because in today’s hyper-connected world, your internal brand is just as visible as your external one. And the consequences of neglecting it can be dire. Remember: Your employees are the heart and soul of your organization. Treat them that way, and watch your external brand flourish as a result. #InternalBranding #EmployeeExperience #BrandSafety #AuthenticMarketing #EmployeeAmbassadors #DriveChange with ChangeEngine

Your employees are your biggest brand ambassadors. Are you treating them that way? We recently worked with a corporate B2B client struggling with high employee turnover. Their team felt disconnected, lacking purpose and engagement, which led to high employee churn. The mistake we often make is viewing branding as solely an outward-facing exercise. Logos, websites, brand stories, social media presence - all aimed at customers and clients. But your brand is just as much an internal exercise as it is external. We may think purpose statements and core values are just corporate fluff - that's what I used to think. It wasn't until we helped this client strengthen their internal brand that we saw: ↳ Increased employee engagement ↳ A stronger sense of purpose among team members ↳ Significantly reduced employee churn When employees understand and connect with your brand's purpose, they become your most powerful advocates. They're not just showing up for a paycheck. They're part of something bigger. Lower turnover means reduced hiring and training costs. Engaged employees are more productive and provide better customer experiences. To start strengthening your internal brand immediately, focus on: ↳ Developing a strong Brand Purpose ↳ Driving your organisation with a set of core values ↳ Building and maintaining a company culture aligned with these core values Take a moment to reflect. How strong is your internal brand? Do your employees truly understand and embody your company's purpose? If not, it might be time to take a closer look at your brand. Remember, good leadership = the ability to build a strong company culture. What steps have you taken to strengthen your internal brand? Share your experiences below!

Check out the latest blog post from Elite People Partners: Activating Employer Brand as a Science and Technology Company

Check out the latest blog post from Elite People Partners: Activating Employer Brand as a Science and Technology Company

Ever thought making some people dislike your employer brand could actually be your benefit? The aim isn't to be everyone's cup of tea. It's about being the perfect brew for the right people. Here's why: 1. **Authenticity Speaks Volumes:** Crafting an employer brand that stands out means being unapologetically you. This authenticity resonates with like-minded individuals who share your values and vision, creating a more cohesive and motivated team. 2. **Filter Effect:** When your employer brand is distinct, it naturally filters out those who don't align with your culture. This isn't about exclusion; it's about finding the perfect match. It saves time, energy, and resources in the long run, making your hiring process more efficient. 3. **Passionate Advocates:** People who love your brand will become its biggest advocates. They're not just employees; they're brand ambassadors who will champion your company inside and out. This passion is infectious, attracting more of the right talent and even the right clientele. 4. **Innovation Thrives:** A workplace filled with diverse yet like-minded individuals fosters an environment where innovation can thrive. These are the places where new ideas bubble up, where creativity is not just welcomed but celebrated. So, if some people don't vibe with your employer brand, it's not a setback. It's a sign you're doing something right. You're creating a space where the right talent can flourish, driving your company towards its true north. Share what makes your company a magnet for the right talent!