Motto®

⦿ December was poppin'. At Motto®, the close of the year is all about bold moves and big ideas. This month, we’ve been working on projects that redefine what’s possible for brands — from innovative strategies to transformative rebrands. Every project we touch is crafted to inspire, grow, and make a lasting impact. Ready to see where bold thinking can take your brand? wearemotto.com

Every great brand needs a flag. Why? Because planting your flag means making a statement — one that tells the world: This is who we are. This is where we stand. In today’s crowded market, businesses that fail to define their position risk fading into the noise. A strong position is about being seen. It’s also about being understood, felt, and remembered. Planting your flag: → Declares your purpose → Differentiates you from competitors → Aligns your team around a shared mission At Motto®, our name and symbol are rooted in this idea. Flags were once war cries — symbols of hope, sentiment, and purpose. Today, they represent modern brands staking their claim and inspiring movements. Where will you plant yours? wearemotto.com

Motion brings brands to life. We believe motion isn’t just a nice-to-have. It’s now a critical part of defining your brand’s identity. How a logo animates, text transitions or elements move across a screen says as much about your brand as the colors or typography. Motion principles shape: → The energy and personality of your brand → How your audience feels as they interact with you → The story you tell in every scroll, swipe, and transition Great brands move with purpose. Every decision in motion communicates who you are and leaves a lasting impression. What’s your brand saying through motion? wearemotto.com

Digital brand guidelines are the new gold standard. For CloudBees, we developed an elaborate, scalable system of guidelines designed to empower their teams to work smarter, not harder. This isn’t just about aesthetics — it’s about functionality. Digital-first guidelines offer: → Instant, on-demand access to assets and brand rules → Real-time updates to maintain consistency across teams → Scalability for a fast-moving, global organization CloudBees now has the tools to adapt and execute their brand seamlessly, from everyday needs to big-picture growth. The future of brand guidelines is digital, and it’s helping teams scale faster than ever. If your brand isn't on a digital platform, start now. Every brand we create at Motto is built on an expansive digital platform with a deep runway of assets. How are you preparing your brand for what’s next? wearemotto.com

Rebrands should always move your business forward. Session is the number one booking platform for photographers. We crafted a seamless digital ecosystem designed to elevate their brand and drive their business forward. From desktop to mobile, the experience reflects their mission: → Modern, intuitive design that inspires trust → Effortless navigation that keeps users engaged → Features that support photographers in booking, sharing, and growing their craft The result? Session’s brand and community are thriving. Their elevated brand presence, paired with a mobile-first approach, has sparked conversations in photography groups, boosted engagement, and positioned them as a leader in the industry. Digital isn’t only about function, it’s also about creating connections. If you're ready to drive forward your digital experience, let's talk. wearemotto.com

Raise your hand if you’ve ever had a great idea that got benched. 🙋♀️🙋♂️ Not because it wasn’t bold enough. Not because it didn’t work. Sometimes, the vision isn’t fully seen—or understood—yet. When we rebranded an e-bike company built for outdoor adventurers, we designed a custom logotype and symbol to embody the spirit of the ride. One mark stood out. It captured the exhilaration of motion. The freedom of open roads. The joy of the journey. But sometimes, even the best ideas take time to connect. This one didn’t make the cut. So we decided to give it a second act. This time, with animation. Some of the best ideas are the ideas most overlooked. wearemotto.com

Brands that embrace human traits are better at connecting with their audience on an emotional level. This value-jammed workbook helps you discover which archetype is active in your organization so you can understand the character of your brand. What’s inside: ⦿ 17-page PDF Workbook ⦿ An Introduction to Archetypes ⦿ Famous Brands & Personality Archetypes ⦿ A Deep Dive into Each Archetype Based on some of Motto's best workshop exercises. Available to download immediately. Grab yours now. https://lnkd.in/e74P4ye8 P.S. Our VIP Members get exclusive discounts and access to our creative community.

In a world filled with noise, most brands are content with: → Following trends → Playing it safe → Sticking to what they know The brands that will lead the future are the ones that: → Push beyond the boundaries of what's expected → Unafraid to take risks → Embrace the unknown → See possibilities where others see limits They create new paths and redefine entire industries. And they'll inspire loyalty because they actively shape the market. Do you have a tech or innovation brand? Tell us about your vision, and let's join forces. wearemotto.com

Imagine scheduling sunlight like you schedule a meeting. The future of tech isn’t just about solving problems — it’s about rethinking possibilities. Picture this: direct sunlight on demand, delivered to your location via satellite. What could that mean for productivity, energy efficiency, or even our daily lives? Innovation like this challenges the way we see the world. It’s not just about what’s possible today but shaping what’s next. We enjoy working with brands that don’t just adapt to the future — they create it. What’s your vision for tomorrow?

Rebranding isn’t just a project — it’s a transformation. After leading over a thousand rebrands for companies since 2005... We wondered if we could: → Empower champions within the culture → Make rebranding smoother for our clients → Offer a more trusted and guided experience → Achieve measurable outcomes → Deliver and demonstrate a high ROI The result is Flagship®. It's our new signature engagement and it is designed to guide companies through every step of their brand refresh, reinvention, or evolution with clarity, confidence, and purpose. Why Flagship®? Traditional approaches to branding often feel fragmented — a logo here, a tagline there, and no cohesive strategy tying it all together. This piecemeal approach leads to: ▶︎ Disconnected efforts that lack impact ▶︎ Misaligned teams and messaging ▶︎ Brands that fail to launch ▶︎ Brand systems that are not scalable Flagship® is different. It’s a highly sophisticated but clear solution that brings together a brand build or rebuild into one seamless process, ensuring your brand doesn’t just look better but works better — inside and out. It’s a comprehensive process that leads your team through: → A cohesive brand strategy that anchors your business → Verbal and visual identities that resonate and inspire → Comprehensive guidelines to ensure consistency and accelerate growth Recent Flagship® clients include: ⦿ Félix — Redefining how Latinos in the U.S. send money abroad ⦿ CloudBees — A global rebrand solidifying its position as the leader in enterprise DevOps ⦿ Goodnotes — A bold rebrand supporting their mission to democratize technology-driven learning Flagship® is far more than a branding project — it’s aligning your people to a new vision and brand that they can champion, so you can do more and move faster. Discover Flagship®: wearemotto.com/flagship