Semrush’s Post

🚨 This is huge! ChatGPT just released "Search GPT"! 🚨 UPDATE: Check Reinier van Eijk's comment: that's even better 😀 Tired of digging through search results? Google gives you websites—Search GPT gives you answers. 🤔💡 See below how to get it! Will this disrupt the entire SEO and search landscape? What happens to Google next? 🔎🚀 For years, we’ve relied on Google to search the web, but was it ever perfect? We asked questions and got links… but still had to sift through pages of content to find what we needed. Search GPT is flipping that model on its head. Instead of sending you to 10 different pages, it delivers actual answers, compiled from multiple trusted sources—instantly. ⚡📄 Imagine searching for your company’s profile, and instead of navigating through Wikipedia, LinkedIn, and your website, Search GPT provides a clear, concise answer with links to those resources. The time saved is incredible, and the impact on how we work could be even bigger. ⏳💼 This changes everything—SEO strategies, how we optimize for search engines, and even Google’s dominance in search. 🌍🤖 We’re moving from searching for information to having information find us. With Search GPT, AI is doing the heavy lifting. As AI becomes a primary way we interact with search, it’s time to rethink our approach to SEO and digital marketing. What happens to Google when AI answers our questions directly? 🤯 How to get there? Just type "/" in chat GPT and click "search"! Are you ready for this shift? How do you think AI-driven search will impact your business? SEO experts—what do you see happening with this? Let’s talk—drop your thoughts below! 💬👇

DELVE... The word instantly lets me know people are using AI but not a way that shows mastery. Now, maybe they do know what they are doing but maybe they are just getting used to leveraging AI. Even if you are just getting started it is essential to stay ahead of the curve. ChatGPT, with its deep learning algorithms, can significantly enhance various aspects of your marketing, but it can't do the work for you. IT TAKES BALANCE! From refining your buyer personas to optimizing your content and digital presence, AI tools like ChatGPT are invaluable in creating a more targeted and effective marketing approach. Here are 10 unique ways ChatGPT can assist your marketing efforts: 1. Buyer Persona Development (The first thing I ever saw by AI) 2. Content Creation Assistance (From words to images and even posting schedules, AI can help with all of it)  3. Competitive Landscape Mapping (Give me a visual assesment of this website and make it snazzy)  4. Email Marketing Optimization (Please write 15 subject lines so I don't have to)  5. SEO Keyword Recommendations (Key phrases and Metadescriptions in an instant) 6. Chatbot Script Writing (Advanced but doable)  7. Brand Voice Standardization (See above) 8. Analytics and Data Interpretation (GPT may not be great at math but it can read a spreadsheet faster than you can say "Well it actually takes a while but what do you expect and could you do it faster") 9. Creative Ideation (Just get the juices flowing)  10. Website Content Review (Is your content optimized? Do you have a low text to html ratio... GPT has all the free adjectives you could ever want) If you made it this far, Super cool! Proud of you. 99% of people don't ever finish reading a list and 72% of people believe stats without checking them! Most humans can't tell the difference between AI created content and human created content but you can set yourself apart by using your human brain to edit the AI. If you just take what AI gives you then you are off balance. Be the thought leader you are by using AI as a tool and not a substitute for what you offer.

Generative AI Tool Guide: Transforming Your Strategy For SEO Success 1. Rise of generative AI has been a major breakthrough in the past year, with 80% of Fortune 500 companies adopting ChatGPT by 2023. 2. Generative AI is already integrated into various aspects of work, from search engines and social media networks to advertising platforms and productivity software. 3. The latest ebook provides insights on how to incorporate generative AI into your team's workflow and avoid common pitfalls. 4. Generative AI is a unique and powerful tool that uses deep learning to generate new outputs based on user inputs. 5. While it has many benefits, it is important to understand its limitations and use it responsibly in SEO strategy.

Caution!!! 1-This slide set is designed for content creators and marketing specialists who do not have any professional computer science or AI knowledge. 2-The AI platforms mentioned in this slide set are those available to the public free of charge and premium(ChatGPT, Gemini, Copilot, Claude, etc). Please do not be confused if you are an AI expert or have designed an AI model that can understand human emotions, rhetorical conversations, cultural details, etc. 3- This content aims to inform marketing specialists and content creators that available AI models have certain disadvantages. These may mislead us into fully trusting AI and neglecting the importance of innovative thinking. Additionally, it warns employers about the risks of undervaluing the presence of expert marketing specialists in their team. -------------------------------------------------------------------------- The Disadvantages of Using AI in Marketing Content Creation: • AI tools, such as ChatGPT, are becoming increasingly popular in marketing for their ability to generate content quickly and efficiently. • While these tools promise to enhance creativity and streamline content creation, they also come with significant limitations. • This post aims to highlight these limitations and offer recommendations for effectively leveraging AI in marketing. Here is a list of some cautions that we should consider when creating marketing content using AI utilities: 1- Lack of Emotional Understanding 2- Limited Creativity 3- Contextual Misunderstanding 4- Lack of Nuance 5- Risk of Plagiarism 6- Dependence on Training Data #AI #marketing #content_creation

As AI becomes increasingly integrated into our daily lives, a new question arises: How can businesses ensure their brands appear in the responses generated by large language models (LLMs) like ChatGPT, Perplexity, and Gemini? Just as SEO was essential for traditional search engines, understanding how LLMs work is crucial for modern digital marketing. Unlike traditional search engines that rely heavily on backlinks, LLMs prioritize the frequency and context of specific words and phrases within their training data. Here are key strategies to increase your brand's visibility in AI-generated content: 1. Create High-Quality, Relevant Content: The more valuable and informative your content, the more likely it is to be referenced by AI. 2. Become a Thought Leader: Establish your brand as an authority in your niche through research, data, and unique insights. 3. Build Authority Signals: Backlinks from reputable sources and mentions in the media can significantly boost your brand's credibility in the eyes of AI. 4. Optimize for User Experience: Ensure your content is not only AI-friendly but also user-friendly. A great user experience will increase the chances of your content being shared and linked to. 5. Leverage Metadata and Structured Data: Implementing metadata, schema markup, and a clear information architecture will help AI tools better understand and process your content. Have you started optimizing your content for AI? Let's discuss how we can help you leverage the power of AI to enhance your brand's visibility and reach.

🚀 The Future of SEO: Can AI Overtake Traditional Search? SEO has always been the king of digital marketing, but with AI advancing at lightning speed, will things change? 🌐 Here are some thoughts: AI-Powered Search Engines: Imagine search engines that understand your queries like a human would! 🧠 With AI, search engines could become more intuitive and accurate. ChatGPT & Beyond: Could ChatGPT launch its own search engine? 💡 It’s not far-fetched! As AI models improve, they might offer direct competition to Google. Google's Next Move: Google's integrating more AI into its algorithms. Think RankBrain and BERT! 🤓 They’re already ahead in the game, but will they stay there? 🏆 What does this mean for SEO professionals? 📈 Adaptability is key! Use AI tools to stay ahead and be prepared. 🔮 The future is exciting, but also uncertain. What do you think? Will AI redefine SEO as we know it? Drop your thoughts and let’s discuss! 💬👇 #SEO #AI #FutureOfSearch #DigitalMarketing #ChatGPT #GoogleAI #swapankumarseo

While many have been amazed by the abilities of Open AI’s chatbot, LLMs should “more appropriately be viewed as ‘stochastic parrots’ or eager-to-please interns”, according to David Schweidel, Martin Reisenbichler and Thomas Reutterer in the latest NIM Marketing Intelligence Review. Is #ChatGPT simply not good enough anymore? And if so, how can automated content creating improve the marketing of today? To properly use #LLMs’ capabilities, they need to be trained for the context they are going to be used in. If this is done right, these LLMs can filter previously developed content and use only that which has been deployed successfully for a particular task. The authors explain in their article how LLMs can be customized by adding context-specific information and human editing, creating a (semi)automated #SEO content writing machine: 👨🏫 Specification of keywords: should be provided by human experts 👩🏫 Content search: capturing of top-ranking search engine results, scraping of content from these links 👨🏫 AI-generated content: training of AI through scraped content, generating of contextually relevant content, measuring of content quality on multiple dimensions 👩🏫 Text selections: human editor provides ordered list of content (top ten texts) Schweidel, Reisenbichler and Reutterer emphasize how even with this more elegant approach, human editors still are an integral part of the content creation process. “While LLMs enable us to offload a good portion of the work, marketing still requires a human touch.” To find out more about the authors’ research, the feedback to their SEO content writing machine and the future of LLMs in marketing, read the article for free here: https://lnkd.in/g6Rx8KiB Schweidel, D., Reisenbichler, M., & Reutterer, T. (2024). Moving Beyond ChatGPT: Applying Large Language Models in Marketing Contexts. NIM Marketing Intelligence Review, 16(1) 24-29. #LargeLanguageModels #ContentMarketing #SearchEngineOptimization #HumanMachineCollaboration

🚀 The Future of SEO: Can AI Overtake Traditional Search? SEO has always been the king of digital marketing, but with AI advancing at lightning speed, will things change? 🌐 Here are some thoughts: AI-Powered Search Engines: Imagine search engines that understand your queries like a human would! 🧠 With AI, search engines could become more intuitive and accurate. ChatGPT & Beyond: Could ChatGPT launch its own search engine? 💡 It’s not far-fetched! As AI models improve, they might offer direct competition to Google. Google's Next Move: Google's integrating more AI into its algorithms. Think RankBrain and BERT! 🤓 They’re already ahead in the game, but will they stay there? 🏆 What does this mean for SEO professionals? 📈 Adaptability is key! Use AI tools to stay ahead and be prepared. 🔮 The future is exciting, but also uncertain. What do you think? Will AI redefine SEO as we know it? Drop your thoughts and let’s discuss! 💬👇 #SEO #AI #FutureOfSearch #DigitalMarketing #ChatGPT #GoogleAI #swapankumarseo

Tired of spending hours writing PDP content? 💻 We all know how big of a pain it can be, so join Tobias Dahl and Stefan Wendelboe in this interesting webinar on February 28, 10.00 AM CET, where they will talk you through how AI is changing the playing field by bringing new challenges and opportunities for content creation. AI is changing how consumers search for products and services, and we need to accommodate this in our SEO strategies. With thousands of constantly changing products, this work can be costly and time-consuming, but it can be optimised by implementing AI into our work with SEO. 🤖 This webinar’s takeaways:  - AI is changing the playing field - Context in AI content creation - Data Gathering at scale - Prompt Engineering - Using chatGPT at scale Furthermore, they will present you with in-depth insights into how the right AI prompts can optimise your content within a few clicks while presenting a tangible use case to show how we have used data on user engagement and AI to optimise product pages. Are you interested in learning more? Sign up for the webinar here 👉🏼

Not surprisingly, ChatGPT was the most used generative AI tool of 2023. But what would you expect to be next on that list? I was surprised to see that Character.AI is also one of the most used generative AI tools. As a social media manager, I think about the ways that generative AI can change my team’s workflow and content production, but it is also important to consider how AI is showing up in social sharing. Social media managers can’t ignore how people are using generative AI to create shareable content and should consider how this shows up as part of your evergreen content production plan. And how does this change the model for UGC? Can you inspire your brand advocates to generate and share content for your brand with AI? As they create alternate versions of themselves and alternate worlds, is your brand part of those new worlds?