Nuremberg Institute for Market Decisions’ Post

Caution!!! 1-This slide set is designed for content creators and marketing specialists who do not have any professional computer science or AI knowledge. 2-The AI platforms mentioned in this slide set are those available to the public free of charge and premium(ChatGPT, Gemini, Copilot, Claude, etc). Please do not be confused if you are an AI expert or have designed an AI model that can understand human emotions, rhetorical conversations, cultural details, etc. 3- This content aims to inform marketing specialists and content creators that available AI models have certain disadvantages. These may mislead us into fully trusting AI and neglecting the importance of innovative thinking. Additionally, it warns employers about the risks of undervaluing the presence of expert marketing specialists in their team. -------------------------------------------------------------------------- The Disadvantages of Using AI in Marketing Content Creation: • AI tools, such as ChatGPT, are becoming increasingly popular in marketing for their ability to generate content quickly and efficiently. • While these tools promise to enhance creativity and streamline content creation, they also come with significant limitations. • This post aims to highlight these limitations and offer recommendations for effectively leveraging AI in marketing. Here is a list of some cautions that we should consider when creating marketing content using AI utilities: 1- Lack of Emotional Understanding 2- Limited Creativity 3- Contextual Misunderstanding 4- Lack of Nuance 5- Risk of Plagiarism 6- Dependence on Training Data #AI #marketing #content_creation

“I have no idea if I’m using AI properly and at this point I’m too scared to ask”. ⬅️ this you? AI is everywhere, and as a marketer, you’re expected to be an AI tech-genius-wizard-superstar practically overnight. Instead of going back to school and doing a course taught by an actual robot, we’ve created the next best thing: our full guide to content optimization using AI. Here’s a few highlights to get you started: 🤏 Start small. Test out beginner-friendly AI tools (like ContentShake AI) to help with keyword-optimized content ideas and drafts. ⚒️ Focus on practical skills. Instead of trying to learn every AI theory, try using tools for specific tasks. ChatGPT can simplify complex paragraphs and reveal missing topics, helping you make content more reader-friendly. 🏫 Lean on resources. Many platforms offer free webinars, tutorials, and guides that focus on AI for SEO. ✍️Experiment, learn, repeat. Play around with tools to see which match your content goals best. SEO Writing Assistant, for example, checks the SEO potential and originality of your content as you write, helping you produce optimized drafts faster. To read about all the ways you could be using AI for content optimization (with very handy screenshots) have a read of our full guide here: https://lnkd.in/djqi-sPd We’d also love to know below if you’ve found any extra useful uses for AI that we’ve missed out - after all, it is getting better and brainier every day. We promise it didn’t tell us to write that.

Maximize your productivity with these game-changing AI Chrome extensions: Grammarly: Elevate your writing with advanced grammar, spelling checks, and style suggestions to enhance clarity and tone. https://lnkd.in/du8WQQbn Wordtune: Transform your writing with Wordtune's innovative suggestions, making your content more engaging and concise. Experience creativity with the "Spice" feature. https://lnkd.in/dZEPK2GP TweetGPT: Revolutionize your Twitter game with AI-powered suggestions for tweets and replies, enhancing your social media influence. https://lnkd.in/dsZfk2Bi Copyleaks: Guarantee the originality of your content with Copyleaks, which detects AI-generated texts, ensuring the integrity and uniqueness of your work. https://lnkd.in/dZRQVxiv New Tab with ChatGPT (Tabrr): Reimagine your new tab page with an AI-powered ChatGPT chatbox, putting a suite of productivity tools at your fingertips. https://lnkd.in/d8n_f--z YouTube Summary with ChatGPT: Access concise summaries for YouTube videos, ideal for quick insights or when time is short. https://lnkd.in/d7qxV2vb Wordtune Read: Boost your reading efficiency with quick summaries for web content, from PDFs to articles and videos, focusing on key information. https://lnkd.in/dN4b6rTm Magnum: Integrate your essential Chrome tools like Gmail, Calendar, and Drive with a productive sidebar, including ChatGPT for a comprehensive solution. https://lnkd.in/dwC9ktBS Merlin: Enhance your productivity with Merlin, a GPT-4 powered AI Assistant skilled in summarizing content and generating responses for emails and social media. https://lnkd.in/dZn_sWdg ChatGPT for Google: Improve your search experience with AI insights from GPT-4, Bard, and Claude, offering a deeper exploration of topics within Google and other search engines. https://lnkd.in/d58f4JDY Stay ahead of the curve with these AI tools. 🔄 #aiandml #ai #aitools #productivity #productivityhack #artificialintelligence #chromeextensions #socialmediamanagement

Here is our founder Sam, do check out his talk, on how one can leverage and dominate SEO space with the help of GenAi.

Not surprisingly, ChatGPT was the most used generative AI tool of 2023. But what would you expect to be next on that list? I was surprised to see that Character.AI is also one of the most used generative AI tools. As a social media manager, I think about the ways that generative AI can change my team’s workflow and content production, but it is also important to consider how AI is showing up in social sharing. Social media managers can’t ignore how people are using generative AI to create shareable content and should consider how this shows up as part of your evergreen content production plan. And how does this change the model for UGC? Can you inspire your brand advocates to generate and share content for your brand with AI? As they create alternate versions of themselves and alternate worlds, is your brand part of those new worlds?

As the impact of Google’s March 2024 Core Update began to settle, many were buzzing about the prospect of AI content getting targeted and deindexed. However, that was short-lived, as Google reiterated the fact that it wasn’t AI content that was targeted, but rather poor quality content. While much of the deindexed content was and is AI-written, these models are here to stay and are only going to improve over time. As such, our team at Travel Tractions Marketing spent the last couple of months testing two of the most used AI models to date: ChatGPT and Jasper AI. With ChatGPT being a fairly broad, can-do programme and Jasper AI being a more tailored model for marketers, the results were interesting. Each has its strengths and weaknesses, but our most notable findings were: - Both performed best with the many-prompting technique. - ChatGPT 4.0 edged Jasper for concise responses. - Both programmes still struggle with hallucinations, even when using their plugins.  - Jasper’s prompting templates make the process slightly easier and more tailored for marketers. - Jasper AI and ChatGPT tend to be on par when it comes to creative outputs. As Neil Patel’s case study on AI vs human writing suggests, human content still outperforms AI when looking at the time spent compared to traffic earned. So, if you want my recommendations on which product is best for you with an analysis of how it can be used, read the in-depth post on ChatGPT vs Jasper AI here. https://lnkd.in/dq-phXP4

#10 Ai websites to put your business on fasttrack.. 💪🤗💰

SEO in the Age of AI (Part 3): Ranking within ChatGPT Answers Exciting! I have successfully helped a client rank WITHIN an AI-generated answer. Here's what I learned: 1️⃣ Consistent subject matter expertise is key. LLMs recognize and value long-term authority. 2️⃣ Extensive linkbuilding isn't necessary. Quality content can shine on its own. 3️⃣ Traditional SEO best practices still matter. Clear meta tags and readable text make a difference. The takeaway? In the AI era, focus on building genuine expertise and creating high-quality, accessible content. It's not just about ranking in search engines anymore – it's about being the go-to source for AI-powered answers. What's your experience with SEO in the age of AI? Let's discuss! 👇 #SEO #AI #ContentStrategy #DigitalMarketing

How is SEO changing with generative AI? Using ChatGPT 4o, I had a great conversation this evening about Generative AI and SEO and how it will evolve. These were the main points. As search evolves, it’s clear that the future lies in how businesses position themselves within large language models like ChatGPT and beyond. Focus areas: 1️⃣ Authoritative Content: It’s no longer just about keywords; it’s about creating in-depth, high-quality content that positions your business as an expert. The more relevant and helpful your content, the more likely AI models will incorporate it into their responses. 2️⃣ Structured Data & Schema: Using structured schema is crucial. It’s the language that search engines and AI models understand, helping them grasp the meaning behind your content. By making your pages “AI-friendly,” you’re giving your business a better chance to be seen and referenced in AI-generated searches. 3️⃣ Content Distribution: Ensure your content is shared across reputable platforms. The more it’s linked and referenced, the better the chance it has to be recognized by AI systems. The landscape is shifting fast, and optimizing for AI is no longer a “nice-to-have”—it’s a necessity. Let’s stay ahead of the curve and get our businesses embedded in the future of search. 🌐 Note: Text and Image generated with the help of OpenAI, Midjourney, and Canva #SEO #AI #DigitalMarketing #FutureOfSearch #ContentStrategy #SchemaMarkup

Generative AI tools like ChatGPT can create content, but it doesn’t always sound natural. The content can come across as dull or robotic without the right guidance. Fortunately, there are techniques you can use to make AI-written text more human-like, engaging and fun to read. This article will explore ways to get more life-like, conversational content from AI. Specifically, we’ll look at how to customize the prompts you give ChatGPT so it better understands the tone, emotion and audience you want to target. https://lnkd.in/gNVy9R4g #DigitalMarketing #SEO #SocialMedia #LeadGeneration #PerformanceMarketing #Motivation #Leadership #Websites #ContentMarketing #MarketingTips #OnlineAdvertising #SocialStrategy #SearchEngineOptimization #InboundMarketing #DigitalStrategy #MarketingInspiration #BusinessLeadership #WebDesign #MarketingStrategy #ConversionRateOptimization