Taras Vasylyshyn’s Post

Tired of spending hours writing PDP content? 💻 We all know how big of a pain it can be, so join Tobias Dahl and Stefan Wendelboe in this interesting webinar on February 28, 10.00 AM CET, where they will talk you through how AI is changing the playing field by bringing new challenges and opportunities for content creation. AI is changing how consumers search for products and services, and we need to accommodate this in our SEO strategies. With thousands of constantly changing products, this work can be costly and time-consuming, but it can be optimised by implementing AI into our work with SEO. 🤖 This webinar’s takeaways:  - AI is changing the playing field - Context in AI content creation - Data Gathering at scale - Prompt Engineering - Using chatGPT at scale Furthermore, they will present you with in-depth insights into how the right AI prompts can optimise your content within a few clicks while presenting a tangible use case to show how we have used data on user engagement and AI to optimise product pages. Are you interested in learning more? Sign up for the webinar here 👉🏼

Which digital skills are essential for staying ahead in the age of artificial intelligence? Explore this informative article by the Digital Marketing Institute for insights into eight digital skills you need to survive the rise of AI. It provides valuable guidance on how to adapt and thrive in an AI-driven world. 🔹 SEO 🔹 Soft skills 🔹 Data analysis 🔹 Marketing automation 🔹 Knowledge of ChatGPT 🔹 Data privacy and ethical AI 🔹 Content creation and generation 🔹 Experience of AI tools and platforms Staying updated on the latest digital trends and acquiring relevant skills is crucial for success. 💬 Which of these digital skills do you think are most important in the age of AI? Share your thoughts in the comments below. https://lnkd.in/etWQpb-J #DigitalSkills #AI #DigitalMarketing

Which digital skills are essential for staying ahead in the age of artificial intelligence? Explore this informative article by the Digital Marketing Institute for insights into eight digital skills you need to survive the rise of AI. It provides valuable guidance on how to adapt and thrive in an AI-driven world. 🔹 SEO 🔹 Soft skills 🔹 Data analysis 🔹 Marketing automation 🔹 Knowledge of ChatGPT 🔹 Data privacy and ethical AI 🔹 Content creation and generation 🔹 Experience of AI tools and platforms Staying updated on the latest digital trends and acquiring relevant skills is crucial for success. 💬 Which of these digital skills do you think are most important in the age of AI? Share your thoughts in the comments below. https://lnkd.in/dM9i-G-z #DigitalSkills #AI #DigitalMarketing

Will AI Kill SEO? There are a few scenarios where this is possible. Scenario #1 An influx of unhelpful AI-generated content could negatively impact search engines (SE), causing people to find answers elsewhere, such as in chatrooms or AI tools like ChatGPT. The quality of search engines like Bing and Google rely on expert content that satisfies the searcher's intent, and the problem with AI-generated content is that it is often generic and can promote laziness among content creators. Scenario #2 People will seek answers to their questions from AI instead of search engines. Currently, Bing and Google are applying AI tools to user's search experience - they're calling it SGE (Search Generative Experience). This means that AI generates a mini blog in real time, answering any query you put in the search bar. Consequently, that article you wrote will no longer appear as a featured snippet but will be linked to as support for the AI's generated answer. This could kill a brand's incentive to produce SEO-friendly content as they no longer get the awareness and recognition. Scenario #3 The arrival of AI causes a change in the computational architecture of the internet, where SEs are no longer part of the equation. What that architecture is, I don't pretend to know. But a key feature will be an overemphasis on security and privacy. AI will become integrated into our lives in other ways: biotechnology, transportation, communications, etc., etc.. The list of applications is endless and by no means is limited to content creation. The search engines of today are the ancient libraries of tomorrow. There are a few variables preventing an AI takeover of SEO... more on that in the comments... #ai #aiautomation #marketing

You've Been Using AI Chatbots All Wrong❌ We've been treating chatbots as if they're novices, limiting ourselves to basic interactions that barely scratch the surface of AI's capabilities. Ever asked a chatbot, “What are the best #SEO tactics?" and received nothing but predictable, surface-level replies? There's a smarter way to leverage AI for learning about new domains. Consider the SEO scenario... Prompt 1: Deep Dive into Expertise 🏊♂️ “Given your [20] years as an [SEO] specialist, what are the first critical elements of SEO I should assess in a new company?" This question doesn't just seek answers; it demands wisdom. Prompt 2: Prioritization & Impact 🎯 "Can you outline a 30, 60, 90-day SEO action plan with key outcomes?" Suddenly, you're not just getting information; you're receiving a roadmap. Prompt 3: Anticipating Pitfalls ⚠️ "What are some common SEO oversights?" Now, you're not only learning about strategy but also how to avoid potential failures. Each question is designed to unfold the complexities of SEO, guiding AI to act more as a seasoned consultant than a mere responder. When I want to learn more about a specific topic, I zero in: "Dive deeper into [Technical SEO] and explain it at a [high school reading level]” 📖 This method has vastly improved how I interact with AI, turning it into an analytical process akin to consulting an expert. Try it across various fields and with different chatbots (#chatgpt , #gemini #perplexityai ) to see the diverse insights you can unlock. Would be great to hear from the LI community. Have you discovered any creative methods to leverage AI in unexpected ways? #ai #chatbots #marketinginnovation

How to avoid AI-generated words? Here are some suggestions: - Try to use it as a negative prompt. - Create a GPT that will avoid these words - Use them in your ChatGPT Custom Instructions, - Or simply give context to your LLM to avoid these words. I will be honest; at the beginning of my AI journey, I failed a couple of times with AI-generated content. I didn't add enough of my human touch. But times are changing; everyone now knows what AI-generated content looks like. So, 𝗗𝗼𝗻'𝘁 𝘀𝗼𝘂𝗻𝗱 𝗹𝗶𝗸𝗲 𝗮 𝗯𝗼𝘁, here is my list, use it as context to avoid this saga: - Voilà - Pivot - Scale - Agile - Realm - Utilize - Robust - Elevate - Unique - Disrupt - Thrilled - Curious - Embark - Tailored - Synergy - Scalable - Strategic - Innovate - Ready to - Leverage - Optimize - Visionary - Seamless - Visionary - Proactive - Empower - Impactful - Empower - Maximize - Paradigm - Synergize - Milestone - [A] yet [B] - Transform - Disruptive - Next-level - Deep dive - Delve into - Ecosystem - Streamline - Pioneering - Circle back - Benchmark - Trailblazing - Touch base - End-to-end - World-class - Customized - Best-in-class - Supercharge - Supercharge - Value-added - Unparalleled - Cutting-edge - Breakthrough - Revolutionary - Paradigm shift - Key takeaways - Game-changer - Transformative - Thought leader - Unprecedented - Comprehensive - State-of-the-art - Game-changing - Groundbreaking - Next-generation - Move the needle - Holistic approach - Value proposition - Push the envelope - Actionable insights - Innovate/Innovation - Strategic partnership - Engage/Engagement - Out-of-the-box thinking - Drive (as in "drive results") - Ecosystem (used metaphorically) - Apologies (noted for its frequency) - Bandwidth (referring to time or capacity to engage) - Leverage (as a buzzword, beyond its financial meaning) Subscribe to my free newsletter, 𝗔𝗜 𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝘆. We are covering some interesting use cases about the following topics: AI Marketing and Sales AI Content Creation AI Automation Here is the link: https://lnkd.in/dnD6c2KC P.S. Please add some of yours. Let's expand this list and be more creative.

AI is changing the SEO game, especially when it comes to streamlining content creation. But did you know that in a recent HubSpot survey, marketers said ChatGPT's outputs aren't publishable 96% of the time? Ouch! Even AI's got feelings, right? 🤖 💔 So, should we ditch AI? Nope! 🎯 The key is crafting better prompts to set yourself up for success. HubSpot has shared 100 ChatGPT prompts to help you out—check them out here: https://lnkd.in/g2gan_dk Happy prompting!

As AI tools like ChatGPT and Gemini continue to evolve, we're witnessing a major shift in search behavior. More users are bypassing traditional search engines like Google in favor of direct interactions with AI for quicker, more concise answers to complex queries. This shift signals a significant transformation in the search engine landscape and, more importantly, the future of SEO strategies. As AI becomes the primary interface for information, traditional SEO practices such as keyword optimization will need to evolve. Marketers must focus on creating well-structured, fact-checked, and conversational content that AI can easily digest and deliver. Optimizing for AI means ensuring content is authoritative, clear, and accessible for machine learning algorithms. Moving forward, structured data markup, rich snippets, and semantic search optimization will be key as AI tools increasingly rely on structured information to provide users with accurate answers. To stay relevant, marketers need to adapt quickly to how AI curates and presents information. #SEO #AI #SEOInTheAgeOfAI #DigitalMarketing #MarketersAdapt #FutureOfSEO

Generative AI Tool Guide: Transforming Your Strategy For SEO Success 1. Rise of generative AI has been a major breakthrough in the past year, with 80% of Fortune 500 companies adopting ChatGPT by 2023. 2. Generative AI is already integrated into various aspects of work, from search engines and social media networks to advertising platforms and productivity software. 3. The latest ebook provides insights on how to incorporate generative AI into your team's workflow and avoid common pitfalls. 4. Generative AI is a unique and powerful tool that uses deep learning to generate new outputs based on user inputs. 5. While it has many benefits, it is important to understand its limitations and use it responsibly in SEO strategy.

Caution!!! 1-This slide set is designed for content creators and marketing specialists who do not have any professional computer science or AI knowledge. 2-The AI platforms mentioned in this slide set are those available to the public free of charge and premium(ChatGPT, Gemini, Copilot, Claude, etc). Please do not be confused if you are an AI expert or have designed an AI model that can understand human emotions, rhetorical conversations, cultural details, etc. 3- This content aims to inform marketing specialists and content creators that available AI models have certain disadvantages. These may mislead us into fully trusting AI and neglecting the importance of innovative thinking. Additionally, it warns employers about the risks of undervaluing the presence of expert marketing specialists in their team. -------------------------------------------------------------------------- The Disadvantages of Using AI in Marketing Content Creation: • AI tools, such as ChatGPT, are becoming increasingly popular in marketing for their ability to generate content quickly and efficiently. • While these tools promise to enhance creativity and streamline content creation, they also come with significant limitations. • This post aims to highlight these limitations and offer recommendations for effectively leveraging AI in marketing. Here is a list of some cautions that we should consider when creating marketing content using AI utilities: 1- Lack of Emotional Understanding 2- Limited Creativity 3- Contextual Misunderstanding 4- Lack of Nuance 5- Risk of Plagiarism 6- Dependence on Training Data #AI #marketing #content_creation