🗳️ If you followed the headlines, you saw the 2024 presidential election drove an astronomical number of online bets. Billions were wagered, pushing the data infrastructures of gaming platforms to their technical (and financial!) limits. 📈Our latest industry deep dive reveals the hidden costs and technical hurdles facing data teams in today’s unprecedented era of online betting: 🔹 Infrastructure reliability at scale 🔹 Real-time demands 🔹 Multi-state compliance complexity 🔹 Cross-device identity resolution 🔹 Commercial limitations of traditional CDPs 💡Learn how a modern, warehouse-native solution can help you scale to 1M+ events per second, cut duplicative storage costs, maintain compliance and future-proof your infrastructure. 💡See how leading teams are handling the surge 👇 https://bit.ly/4i7XRyv
RudderStack’s Post
More Relevant Posts
-
Hot off the press from Sammy Buchta! Check out this blog to read more on election betting and how the massive data volume generated impacted the platforms looking to capitalize on all those events. #rudderstack
🗳️ If you followed the headlines, you saw the 2024 presidential election drove an astronomical number of online bets. Billions were wagered, pushing the data infrastructures of gaming platforms to their technical (and financial!) limits. 📈Our latest industry deep dive reveals the hidden costs and technical hurdles facing data teams in today’s unprecedented era of online betting: 🔹 Infrastructure reliability at scale 🔹 Real-time demands 🔹 Multi-state compliance complexity 🔹 Cross-device identity resolution 🔹 Commercial limitations of traditional CDPs 💡Learn how a modern, warehouse-native solution can help you scale to 1M+ events per second, cut duplicative storage costs, maintain compliance and future-proof your infrastructure. 💡See how leading teams are handling the surge 👇 https://bit.ly/4i7XRyv
Election betting's $3.6B data surge
rudderstack.com
-
Is "background data" the new compliance frontier? How far is too far when it comes to what can and can't be collected? Also in a situation like this how can bac kground data be distinguished from foreground data? Know your data and where it comes from. Let Machintel help you with your campaigns, data and ROI. we have been doing it for 25 years for some of the biggest companies in the fortune 100. Contact me- [email protected] #data #datadriven #datadrivenmarketing
Google Must Face Claims It 'Hijacked' Smartphone Data
mediapost.com
-
At VICI86 we talk a lot about the cost of inaction. This is a great example - "headless" data companies (all credit to Neil Sweeney for that term) don't have a consumer facing interface. How can they manage consent effectively? Your 2024 & beyond data strategy needs to consider the risk of not knowing how the data you're using/buying is collected. ESPECIALLY if it's Sensitive Personal Information (SPI) data. That's a very wide range of data elements. States are increasingly enacting privacy legislation that can really hurt organizations that don't have full transparency into how data they use is collected. This could be incredibly expensive, not to mention the PR nightmare that comes with being named and/or convicted in one of these lawsuits. Make no mistake, there will be a LOT more of these law suits coming. These laws vary enough by state to make organizations of all sizes easy targets for AG's across the country. There will be a daisy chain of suits once a single org is identified as well. Your data strategy needs to be continually evaluated & updated to ensure privacy compliance. Find the best partners in the marketplace that provide the transparency needed to stay compliant. Always think of the customer/consumer first.
I coined the term (or at least I think I did.. 🤷♂️ ) of 'headless' data companies a number of years ago. What is this? A headless data company is a data company with no consumer front end or UX. Think data brokers and large data management platforms. The AdTech industry has been dominated by these firms that amalgamate data with no inclusion or knowledge by the consumer. Their ability to manage opt-in and opt-out is zero. They have no way to communicate with consumers whose data they hold, which puts them on a collision course with privacy regulators who require specific data verticals to have 'consent.' If you are a 'headless' data company, it's inevitable that you will likely 1. be sued (you are an easy target for AGs who are looking to protect consumers) 2. be hacked (too many profiles in one centralized spot), 3. Fined (by privacy regulators). It's increasingly unlikely that you can operate as a 'headless' data company in '24 and beyond. Reklaim
-
"But what we do is "data transport acceleration" and through many awkward conversations I have learned that there is a big difference between "data migration" and "data transport." - Seth Noble, CEO, Data Expedition, Inc. Read what he means in our latest blog: https://bit.ly/3VeYDPK
News - Data Expedition, Inc.
dataexpedition.com
-
Is privacy possible in this digital age or is this just a mirage? For too long data has been extracted and exploited causing consumers to be the product of the data economy. Gateway is flipping the script and upending this paradigm by returning control of private data to its' rightful owners. If you are building apps that hold consumer data, let's talk!
-
-
Did you know? Owning your #data means owning your future. 🔐 Dive into how the Matrix of Digital #Freedom empowers you to take control of your online identity. Explore what it means to truly protect your digital rights. 👉 https://bit.ly/3YCIntg #metaKnyts #KNYTCoyn
Unlock the metaKnyts Matrix of Digital Freedom
medium.com
-
"But what we do is "data transport acceleration" and through many awkward conversations I have learned that there is a big difference between "data migration" and "data transport." - Seth Noble, CEO, Data Expedition, Inc. Read what he means in our latest blog: https://bit.ly/3VeYDPK
News - Data Expedition, Inc.
dataexpedition.com
-
Peering into the future of how trust and privacy will shape #adtech 🔮 Dive deeper with insights from our webinar alongside Snowflake and The Trade Desk here 👉 https://gag.gl/BWNTLn.
-
As a personal privacy crusader, I advocate for online privacy – and that starts with knowing where your personal information is being used and stored. Thank you to The Fast Mode for the opportunity to discuss this important topic. Loop8 #loop8security #personalprivacycontroller
What is a digital footprint, and how do we keep our personal information safe in an age of always-on connectivity? Loop8 founder Zarik Megerdichian answers these questions and more in this insightful piece that appeared in The Fast Mode https://lnkd.in/dvpStc7Z www.loop8.ai #personalprivacycontroller #loop8security
Data Privacy in the Age of Always-On Connectivity
thefastmode.com
-
In today’s fast-paced digital world, speed is everything. Whether you're managing multiple social media accounts, scraping data, or simply trying to maintain anonymity online, the speed of your mobile proxy can make or break your experience. Slow proxies can lead to frustrating delays, reduced productivity, and even failed tasks.
How to Configure Your Mobile Proxy for Maximum Speed
https://mobileproxyserver.com
Technical Product Marketing @ RudderStack EMEA 🇬🇷 | Data Strategy | Agile, CSPO
3w$3.6B in election bets 🤯 Love how you broke down the behind-the-scenes data challenges, Sammy Buchta. Makes total sense why the old way of handling data just won't cut it anymore. Super insightful read!