Karen Naves

In the dynamic world of marketing, quality data is the key to unlocking competitive advantages in ABM. Learn why accuracy and timeliness are crucial, and explore strategies to fortify your ABM campaigns against data pitfalls. https://lnkd.in/dHcF-KeM #marketing #abmcampaign #qualitydata #accountbasedmarketing #customerexperience #personalization

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A great #FirstPartyData strategy requires a balance between #personalization of the experience and #dataprivacy - Read the latest by Greg Kihlström for MarTech - North Star goals for category leaders: First-party customer view https://buff.ly/3Ube904 #MarTech #CMO #CX #CustomerExperience #marketing #marketingstrategy #HouseoftheCustomer

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🔥IT'S TUESDAY! 👉https://lnkd.in/eeQXSUYB Emily Wassell of tmwi has produced a fantastic guide to faceted navigation. This guide outlines what faceted navigation can bring to your website, what the risks are for SEO, and how to resolve them. She's also included best practices for faceted URLs and how to handle different types of facets and filters. A must-read for those working in #ecommerce ! 👀 Get your eyes around it. cc Women in Tech SEO

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There’s a consensus that marketers and digital professionals aren’t making the most of MarTech solutions, but there’s debate about why that’s the case. https://ow.ly/AqoI50SFTHn Amperity #marketing #martech #technology

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Maximize the impact of your media investments! Merkle's Anto Inigo details how website engagement metrics and customer journey analysis can refine your strategy in this blog: https://ow.ly/cGwN50TCuYk

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Many #CDP vendors claim to offer comprehensive user interaction capture, but do they really? On the newest MarTech Cube podcast, our CEO Bill Bruno debunks myths and misconceptions about customer data platforms, talks about narrowing the #digitalidentity gap, and shares his top tips for what marketers should look for when choosing a CDP vendor. Listen now: https://lnkd.in/geh4BPt4 #martech #datacapture

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When B2B tech vendors make mistakes, they can lose the trust of their customers, particularly when the mistake stems from not investing enough in your brand. MarTech discusses the meaning of trust in B2B.

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Buying circles help you identify people with specific personas/roles within the accounts you’re targeting. 🙋🙋‍♀️🙋‍♂️ Learn how to create one in seconds right in Propensity to start targeting every decision maker in your key accounts: https://ow.ly/hjPF50StOVH #Propensity #ABM #marketingstrategy #howto #buyerscircle

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🎉 Introducing 𝗟𝗶𝗳𝗲𝘀𝗶𝗴𝗵𝘁 𝗔𝗰𝗮𝗱𝗲𝗺𝘆- https://bit.ly/4cqGvck 🚀 Everyday we speak to marketers who struggle to optimize their efforts and prove their ROI. Many rely on last-click attribution for critical optimization decisions, leading to poor measurement strategies. The lack of accessibility to the right educational material on “how to fix these issues” and “evolve their measurement strategies”, drove us to create this course. Take your first step towards moving away from outdated techniques and becoming a measurement expert with the latest techniques. Master the fundamentals and navigate the advanced intricacies of measurement today. ✔️ 𝗟𝗲𝗮𝗿𝗻 & 𝗮𝗽𝗽𝗹𝘆 𝘁𝗵𝗲 𝗽𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲𝘀 𝗮𝗻𝗱 𝘁𝗲𝗰𝗵𝗻𝗶𝗾𝘂𝗲𝘀 𝗼𝗳 𝗺𝗼𝗱𝗲𝗿𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗺𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 ✔️ 𝗙𝘂𝘁𝘂𝗿𝗲-𝗽𝗿𝗼𝗼𝗳 𝘆𝗼𝘂𝗿 𝗺𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 ✔️ 𝗔𝗱𝘃𝗮𝗻𝗰𝗲 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗮𝗿𝗲𝗲𝗿 Enroll now to become an expert in Unified Marketing Measurement. #lifesightacademy #lifesight #marketingmeasurementexpert #unifiedmarketingmeasurement

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Press Release: Study finds generative AI’s large language models (LLMs) may not directly replicate human preferences but offer valuable insights. The authors studied whether LLMs can accurately mimic human responses on consumer preference surveys. [INFORMS journal Marketing Science] https://hubs.ly/Q02JDNM20 #INFORMS #analytics #datascience #orms #ML #AI #optimization #simulation #news #media #journalists #press #research #marketingscience #happiness

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