Renaud Bizet

Renaud Bizet

San Francisco Bay Area
3K followers 500+ connections

Activity

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Experience

  • Splunk Graphic
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    San Francisco Bay Area

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    San Francisco Bay Area

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    San Mateo

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    Hercules California

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    Hercules California

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    Hercules California

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    Hercules California

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    Hercules California

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    Paris Area, France

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    Rochester, New York Area

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Education

  • University of California, Berkeley, Haas School of Business Graphic
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    - Concentrations in Marketing, Entrepreneurship and Electronic Commerce.
    - Recipient of a merit based scholarship.
    - Member of the Simon Volunteers and Simon Ambassadors clubs.
    - Co-Founded Simon MBA.com (E-commerce consulting for companies such as Holidaytravel.com, WebPRN, Skyauction.com, etc.).

    www.simon.rochester.edu

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    www.harvard.edu

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    www.mba-institute-paris.com

Publications

  • How to optimize Marketing Automation?

    The Direct Marketing Association of Northern California

    Renaud Bizet and Alison Willett will be sharing their company’s journey in optimizing marketing automation. Be prepared to hear the good and the bad, as they describe what platforms they reviewed, their final selection, and the process to get it going. Renaud and Alison will describe the process of moving data into marketing automation, deciding on nurture streams and lead scoring – and how marketing automation interacts with sales automation. They’ll finish with describing the process for lead…

    Renaud Bizet and Alison Willett will be sharing their company’s journey in optimizing marketing automation. Be prepared to hear the good and the bad, as they describe what platforms they reviewed, their final selection, and the process to get it going. Renaud and Alison will describe the process of moving data into marketing automation, deciding on nurture streams and lead scoring – and how marketing automation interacts with sales automation. They’ll finish with describing the process for lead transfer to sales, analytics, and what they’re planning for year 3 of their marketing automation journey.

    What you’ll learn:
    - Selection criteria for the marketing automation platform
    - Lead scoring and qualification
    - How to set up nurture streams
    - Integration with sales automation
    - Key performance indicators and analytics
    - Things to think about for the future

    Other authors
    See publication
  • Establishing a global Demand Generation Center

    Marketo Summit 2014

    From business case to implementation – join this session to learn how to create the organizational structure and the change management for a successful roll-out. Other common challenges that will be covered include Sales & Marketing alignment, globalization and scalability. Take the opportunity to benefit from the experience of two Marketo client’s journeys to establish their Demand Centers.

    Other authors
    See publication
  • Bio-Rad's Key Drivers for Marketing Automation Success

    Marketo Webinar

    Buying has changed. Technology by itself can only get you so far - even great software must be paired with the right business processes and organizational collaboration to achieve optimal results. Watch this webinar to see how Bio-Rad has effectively implemented marketing automation across their global organization.

    Other authors
    See publication
  • Keys to a successful global deployment

    Marketo Summit 2013

    Change management best practices on how to implement Marketo at the enterprise level.
    Shared tips and tools to ensure a successful global roll-out and get value out of the platform right after launch.

    See publication
  • Bio-Rad Case Study

    Marketo

    Marketo success story for implementing Revenue Marketing at Bio-Rad

    See publication

Languages

  • English

    Native or bilingual proficiency

  • French

    Native or bilingual proficiency

  • Portuguese

    Elementary proficiency

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