PGDM'25, Great Lakes | Finance | Content Strategist | Management | Risk | Equity Research | Glim C (2023-2025)
In India, Hope and Astrology sells like anything. 659 crore Revenue, 99.99 Crore Profits. Astrology is gaining traction massively in India, Organically as well as with the help of marketing. One of the main reasons for the jump in profits is huge celebrities endorsement and marketing activities led by influencers. While Giants like Flipkart, Phonepe, Swiggy & Ola are making losses, Astrotalk is paving the way for making profits. Many users reported Astrotalk makes them listen to what they want and make sure that they have their cash flows recurring. Not against Astrology at all but the way it is being in business is both ethically and morally wrong. Platforms like AstroTalk show how big that market is, especially when people feel uncertain or stressed. Even if it’s all just clever psychology; confirmation bias, external control, etc. It works P.S. - What do you think about Astrology industry?
Dr. Seetesh Arya
1mo
Astrology is a fake science. It is not Vedic. It comes from Arabs and Greece into India. Vedic Philosophy is Karm-Phal Siddhant. This future telling based on planets is utterly non-sense. According to the Vedas, Ganit Jyotish is Mathematical Science for keeping time and marking events but Falit Jyotish is a Scam. I challenge any Astrologer to have a debate with me on the authencity of this fake Science.
Kunal N.
1mo
The fear of loss—whether it’s safety, health, or money—drives urgency and motivates consumers to act. Fear - A powerful tool in influencing consumer behavior and driving profits..
Abhijeet Kumar
1mo
We didn’t see that coming, but they must had
The astrology industry in India, particularly platforms like AstroTalk, has capitalized on human hopes and anxieties, particularly during uncertain times. These platforms often tap into users' vulnerabilities, raising ethical concerns about exploiting those seeking guidance and solace. The endorsement of celebrities and influencers lends an air of credibility to astrology, potentially misleading users into believing it's a reliable solution. Moreover, the recurring revenue model may inadvertently foster dependency, as users are repeatedly offered predictions that confirm their existing beliefs rather than empowering them with actionable insights. While astrology can provide comfort and a sense of control, the way it's marketed and monetized raises questions about the balance between service and ethical responsibility. It's essential to approach such services with a critical mind, recognizing the psychological factors, like confirmation bias, that can influence our perception of astrological predictions.
Raj Sanghvi The astrology industry in India is thriving, with massive revenue and profit growth, fueled by a mix of celebrity endorsements and influencer marketing. Companies like Astrotalk have tapped into the public's desire for guidance, especially during uncertain times. While giants like Flipkart and Swiggy report losses, Astrotalk has managed to profit by appealing to people’s need for reassurance and direction. This success shows the growing demand for astrology, which provides comfort and the illusion of control in people’s lives. However, there are ethical concerns. Some feel that platforms like Astrotalk exploit psychological tendencies—such as confirmation bias—leading people to repeatedly spend money for the answers they want to hear. Though not inherently against astrology, the way it’s commercialized raises questions about its moral implications. It highlights a large, profitable market but also raises concerns about consumer vulnerability and manipulation. #CAROHITUPADHYAYA
Drishti Bagla
1mo
People need something to cling to, what better than hope - but need to distinguish it from 'anddhwiswas'
Mohit Rai
1mo
Astrology is a genius business move—who knew you could cash in on life’s existential crises? People pay to hear the stars confirm their life choices, and if it keeps the cash flowing, why not? If you can make money telling people Mercury’s causing their bad hair days, then hey, that’s a winning strategy.
The astrology industry in India thrives on people's hope and desire for guidance during uncertain times, making it a profitable venture. Platforms like AstroTalk capitalize on this sentiment with targeted marketing, endorsements, and psychological strategies, even as ethical concerns arise around its business model. While the industry's growth reflects strong demand, it's essential to consider the line between offering guidance and exploiting consumer trust.
Sangita Ravat
1mo
It’s fascinating to see how astrology, a blend of hope and psychology, has become such a profitable industry in India. While the surge in celebrity endorsements and influencer-driven marketing fuels its growth, there are important ethical concerns around how these platforms operate. Astrotalk’s success highlights a huge market driven by the need for certainty and comfort, even if it relies on suggestive psychology.
Vertriebsleiter | Strategieberater B2B
1moRaj Sanghvi, astrology's popularity definitely taps into people's fears and hopes. Clever marketing, it seems, just fuels the fire. What are your thoughts on people relying on it?