Rapti Gupta’s Post

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Chief Marketing Officer | Building HSR Founders Club | Marketing, Networking, Women in Business

I’ve been star-struck (pun intended) about how Puneet Gupta and team is building Astrotalk There’ve been many astrology apps that have come and gone but the Astrotalk team has quite nicely cracked a distribution model that’s making it hard to ignore them. What I like 👍  - nice top-ups for live chat starting at as low as ₹5/min - variety of astrologers of different kinds (vedic, tarot, vastu, western etc) - you can book poojas and buy religious merchandise - also read kundalis/birth charts for free (big thing in India) - aggressive retargeting ads strategy on Instagram and whatsapp product marketing What I’ve read but haven’t verified (hypothesis) 🔻 - quality control over astrologers - possibly high churn (but that’s true for any biz today) - “unkept promises” by astrologers could be affecting NPS and creating disgruntled customers  - pricing math for astrologers could be broken. An astrologer that’s making ₹5/min and if on avg they do 10 min readings with 30 customers daily on the app = ₹1500/day (which is barely anything) However the distribution will keep attracting users which is attractive to astrologers. Every second person I talk to knows about astrotalk in some manner (either their parents are forcing it on them or they’re matching cofounder kundalis 😆) What I’m most intrigued about is the timing of Astrotalk’s planned IPO - uncertainty about jobs and an economic recession fuels fears and doubts that will only probably draw more people to the platform. An account on quora anonymously said they spent ₹5,00,000+ on the app for remedies, consultation fees, and religious merch! 👀 This post was originally a discussion with a friend this week but I thought it'd make for a cool thought dump here. Also Puneet - if you need help with bugs on the app, hit me up! Perhaps your stars will align with Pradeep Soundararajan. Image courtesy: Midjourney Image prompt: Tarot card design for money ( LOL 😂 )

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Akash Bhat

B2B SaaS Marketing @ Compport

3mo

Well said!

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