Manasi Jagdish’s Post

Puneet Gupta, CEO of Astrotalk, turned astrology into a ₹1,000 crore business by tapping into India’s $58 billion faith market. But what’s their secret? 1. Faith is Thriving: Despite global shifts away from tradition, 97% of Indians still follow or lean toward religion. Factors like COVID-19 and political changes have only deepened this connection, and Astrotalk tapped into that need for reassurance in uncertain times. 2. Astrotalk’s Stellar Growth: From just ₹17 crores in FY20 to an anticipated ₹1,000 crore annual run rate in FY24, Astrotalk’s growth has been nothing short of phenomenal! Today, 10 million users trust the platform, and surprisingly, 75% of these users come from Tier-1 cities. 3. Innovative User Acquisition: a. Instagram Mastery: By leveraging celebrity partnerships (like Ranbir Kapoor) and a stream of faith-based content, Astrotalk has built a massive presence on Instagram. b. LinkedIn Strategy: While faith-based businesses might seem out of place on LinkedIn, Astrotalk has turned its senior executives into micro-influencers, constantly sparking curiosity and trust. c. UGC Ads: Scripted user-generated content ads (think astrologers answering common queries on the spot) have proven to be their highest-converting strategy. 4. Trust Through Convenience: With features like anonymous chat, real-time astrologer sessions, and a 5-minute free consultation for new users, Astrotalk built trust by making users feel safe and valued. Astrotalk shows us that even in the age of AI and tech, people still crave personal, human connections—and businesses that can create those connections will thrive. How do you think about Astrotalk? #astrotalk #product #business

Our strategist, Rachel Crethar, has been thinking about the idea of mixing astrology with the 6PM news. Is it really that much of a risk? As media professionals, we're constantly balancing audience engagement with credibility. Blending traditional news with elements like astrology might seem risky, but isn't it just another way to connect with viewers on a deeper level? It’s a fascinating conversation about how media is evolving to meet the diverse interests of its audience. Read more in the below article. #MediaMadeSimple #MediaTrends #Kaimera

[2] MY THOUGHTS ON HURRICANES, POLL NUMBERS, AND JUPITER RETROGRADE POLL NUMBERS I receive emails, text messages from my astrology readers, when these polls fluctuate. But I want to let everybody know, I don’t pay attention to polls, rather I pay attention to planets and KP Astrology. My astrology predictions are not based on polls. There were only three times when I wanted to see polls, first time when President Biden performed poorly in his debate, second time when Kamala Harris became the Democrat presidential nominee and received endorsement from Joe Biden, and third time when the port workers went on strike during Kamala Harris’s difficult time (September 25 to October 3). But I knew the problem will be resolved quickly because Kamala Harris’s time looks good after October 3, and the strike ended on October 3, 2024. My astrology prediction was right on target. In my opinion Kamala Harris and Democrats will overperform polls on November 5. Donald Trump and Republicans will underperform polls in this election. I had explained in my final astrology prediction that many Republican voters this time will cross party lines and vote for Kamal Harris because of Abortion issue, threat posed by Donald Trump to our democracy and economy, fear of Project 2025 and fear of losing their healthcare. Donald Trump is a threat to our economy also, with his Tariffs and mass deportation, that will cause recession and inflation in the country. The reason why polls are wrong, lots of Republicans and moderate / independent voters, who are fed up with Donald Trump, and are worried about their personal safety, are either not participating in polls, or they may vote for Trump in polls, but when they are in polling booth, will quietly vote for Kamala Harris. They may not even participate in exit polls, because of their personal safety. October 10, 2024

Everyone in the startup and venture investment space may have heard of large investment in an Astrology app. Firstly, I am happy that mystical category is getting attention. That said, any investor investing in the mystical category should have atleast one team member who really understand mystical space (🙋) before committing large some of money. Investing in mystical space is similar to investing in Deep tech or Biotech or Military, Space tech, Chemical Substance etc.... Even though some of these categories might have both B2B and B2C business models or some variants of it....the investor should really understand the subject well. Just because the astro app is making bags of 💰💰 doesn't say anything about their long term sustainability. Just like some NBFCs and betting games take advantage of the people and use greed as a mechanism to make 💰💰 in the short term. Low quality Astro app will use fear, urgency tactics to optimise to make money in the short term. Sustainable long term business is build on providing quality service, playing fair and not by sophisticated tactical pricing based on urgency and fear. ------ Context ------ I have learnt vedic astrology and i can tell with 110% accuracy, 99% of the astrologers are sub-standard. Not because vedic astrology concepts is difficult to learn and to understand, it is because it requires HIGH DEGREE of "Intelligence", "Reasoning Abilities", "Creative Intuition", "Lateral Thinking Capabilities", Analytical skills, Deep understanding of Spiritual concepts, Empathy, Listening and Communication skills...all coming together in one person who can then interpret it accurately these concepts as well as help connect the dots for the individual who is seeking answers to why things are happening with him/her. Just to give perspective, it requires a brain of an IIT, IIM, Psychology School and JJ school of Art together + high degree of Spiritual Understanding in One Quality Vedic Astrologer. Having this understanding of the subject will allow anyone to make a quick assessment of open marketplace model is bad business. It should not be Practo of Astro service nor should it be Social commerce app. With this context clear, the ideal quality Astro consultation should be of 2 hours. Vedic Astrology is not a predictive science, it's science of Insights. And finding insights take patience, deep understanding and unique perspective. Continued in the first comment....

[2]DONALD TRUMP CRIMINAL TRIALS PHASE STARTING    I had given you many accurate astrology predictions on major and important events in US politics for the past 7 years. But I see most astrologers on internet have taken this position that Donald Trump has a very powerful astrology chart, bla, bla, bla, so he will win the election. This is all they have to offer, 50% chance they could be right and 50% chance they could be wrong. But these astrologers do not understand that people with even the most powerful astrology charts also go through challenging and difficult times, can face downfall, and can lose the election. That is why in the 2020 presidential election so many astrologers were wrong. I had accurately predicted Donald Trump’s two impeachments, four indictments and loss in 2020 presidential election well in advance. Trump Impeachment astrology prediction was given 3 years in advance. The Trump indictments astrology predictions were given more than a year in advance. The Donald Trump 2020 presidential election loss astrology prediction was given on April 1, 2020, more that 7 months before the election.  But this presidential election is very different. We have third party presidential candidates who can play an important role in deciding the 2024 presidential election. We have two wars going on in Ukraine and Gaza. We have an illegal immigration problem on the southern border. Donald Trump Trump’s criminal trials will be going on during election time. Remember Donald Trump’s freedom is on the line in this presidential election. I also think this presidential election may well be decided by the famous “October Surprise” that has decided many past US presidential elections. Many astrologers on internet had already predicted Donald Trump victory without understanding all these complexities, because they think Donald Trump has a very powerful astrology chart. Donald Trump may have a strong powerful chart, but at present I do not see any lucky times for Donald Trump. Donald Trump wants to go back to the White House, but his fate is taking him from one courthouse to another courthouse, and Trump is close to losing 464 million dollars. March 25, 2024 https://lnkd.in/eFyYfCqB

In 2017, Puneet Gupta, who had graduated from IIT and was working in the corporate sector, faced a difficult phase in his career. Out of curiosity and desperation, he consulted an astrologer. The astrologer's predictions were surprisingly accurate, which piqued his interest in astrology despite his initial skepticism. This Is How Astrotalk founded in 2017 by Puneet Gupta. This wasn’t the first time he had entertained the idea, but a previous attempt in 2015 had led to failure, forcing him to return to corporate employment. In terms of financial performance, Astrotalk has shown remarkable progress. For the fiscal year 2024, the company reported an annual revenue of INR 650 crore, a substantial increase from INR 282 crore in FY23. This impressive growth is further highlighted by the company's profit after tax (PAT) of INR 100 crore for FY24. The company's net worth has also surged, reaching INR 1,420 crore in FY24. As of 2024, the company boasts a valuation of $300 million, reflecting its robust market position and growth trajectory. Astrotalk's business model focuses on providing astrological services directly to consumers, a strategy that has allowed it to serve over 3 crore customers. In terms of funding, Astrotalk recently completed its Series A funding round, raising $9.5 million. This round was led by Elev8 Venture Partners, bringing the total funding raised by the company to $30.3 million. This infusion of capital is expected to further fuel Astrotalk's growth and expansion plans. Puneet Gupta's journey from a skeptic to a successful entrepreneur in the astrology sector exemplifies how personal experiences can lead to innovative business ideas. Despite facing challenges, including a dip in revenue during the COVID-19 lockdown, Astrotalk's growth has been remarkable. Today, Astrotalk continues to thrive, helping millions navigate their lives with astrological guidance. Read the full story here: https://lnkd.in/dzjc7YnT

🌌 𝗠𝘆𝘀𝘁𝗶𝗰𝗶𝘀𝗺 𝗠𝗲𝗲𝘁𝘀 𝗠𝗼𝗱𝗲𝗿𝗻 𝗟𝗶𝗳𝗲: 𝗪𝗵𝘆 𝗬𝗼𝘂𝗻𝗴 𝗜𝗻𝗱𝗶𝗮𝗻𝘀 𝗔𝗿𝗲 𝗧𝘂𝗿𝗻𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗲 𝗦𝘁𝗮𝗿𝘀? In today’s uncertain world, young Indians, especially millennials and Gen Z, are embracing astrology, tarot, and other mystical practices to navigate life’s complexities. Once dismissed as superstition, these ancient traditions are now tools for hope, personal growth, and decision-making. This also offer a new opportunity for startups with Astrotalk alone touching Rs 700 cr revenue in FY 24! 📖 𝗔 𝗡𝗲𝘄 𝗣𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲 There is a growing trend among young Indians seeking certainty in the uncertain. 📱 𝗧𝗲𝗰𝗵-𝗗𝗿𝗶𝘃𝗲𝗻 𝗠𝘆𝘀𝘁𝗶𝗰𝗶𝘀𝗺 Astrology and tarot are now tech-enabled, thanks to platforms such #Astrotalk, #AstroSage, and #Astroyogi. With AI-powered tools and Insta-friendly content, these practices are reaching a tech-savvy generation eager for quick answers. 💡 𝗧𝗵𝗲 𝗥𝗼𝗹𝗲 𝗼𝗳 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 From zodiac memes to manifestation tutorials, social media has made mysticism relatable. By blending tradition with digital content to connect with younger audiences, Influencers are breaking down stigma and making these practices accessible. ⚖️ 𝗔 𝗪𝗼𝗿𝗱 𝗼𝗳 𝗖𝗮𝘂𝘁𝗶𝗼𝗻 While these practices offer comfort, experts urge moderation. Over-reliance on mysticism can lead to financial and mental health risks. Balance and critical thinking are key to making the most of these tools. ✨ 𝗕𝗹𝗲𝗻𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗔𝗻𝗰𝗶𝗲𝗻𝘁 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗠𝗼𝗱𝗲𝗿𝗻 As young Indians turn to astrology, tarot, and crystals, they’re reimagining ancient wisdom for today’s world—a fascinating mix of tradition and technology. How are you navigating the uncertainties of modern life? Share your thoughts in the comments! 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 : https://lnkd.in/d9H8j8Sk #Astrology #Mysticism #Millennials #GenZ #Spirituality #MentalHealth

Aside from providing forecasts for our future lives, astrology comprehensively dictates a human’s true essence in this realm. In the love department, astrology enables us to learn who we are most attracted to, both on the surface level and at our deepest core.

Have you ever seen an ad, that is not an ad? Recently you might have seen multiple YouTubers promoting Astrotalk but as if they are actually not promoting it. The stars seem to be aligned for Astrotalk, the leading online astrology platform in India. Founded by Puneet Gupta and later joined by Anmol Jain, Astrotalk boasts a massive over 80% market share and recently secured a significant funding round. However, their meteoric rise has been accompanied by a marketing strategy raising eyebrows. Astrotalk's Strengths: Convenience and Personalized Guidance (But Not a Magic Wand) There's no denying Astrotalk's convenience. It offers instant access to astrologers for chat and call consultations tailored to careers, relationships, finances, or general life guidance. Additionally, it democratizes Vedic astrology, making it accessible to everyone. A Marketing Blitz and Ethical Questions: Following their funding round, Astrotalk has bombarded viewers with ads. However, their unique tactic deserves scrutiny. Instead of standard product promotions, Astrotalk employs a "stealth marketing" approach. They partner with YouTubers who create seemingly genuine stories about their life struggles and how Astrotalk miraculously solved them. This strategy blurs the lines between genuine experience and paid advertisement, potentially misleading viewers about the true nature of the service. The Astrotalk Team: Innovation or Exploitation? While acknowledging Puneet Gupta's vision and the team's efforts, it's important to question Astrotalk's marketing tactics. Preying on vulnerabilities like wanting your ex back or landing a dream job raises ethical concerns. Remember, astrology offers insights, not guaranteed outcomes. Life's path is ultimately shaped by your actions and decisions. Astrotalk: A Tool for Self-Exploration, But Approach With Caution Astrotalk can be a tool for self-exploration, but critical thinking is crucial. Don't mistake astrological readings for prophecies. Use Astrotalk in conjunction with your own efforts and a healthy dose of skepticism. Have you tried Astrotalk? What problems have you faced, or how convenient have you found the app to be? #Astrotalk #VedicAstrology #Entrepreneurship #CriticalThinking #MarketingEthics

An Astrology business consulted with us last month. (SPILLING SOME INSIDE INFO). PS - I am a huge fan of this industry - huge potential, a very deep and interesting customer relationship with the service, so many emotional angles to the business, etc. Conversion from an ad viewer to a paid customer was one of the main issues. They wanted the viewers of their ad to take quick action by booking a consultation, that too in just a few seconds. The ad was good, and the views were amazing, but when it came to paying and getting the slot booked, hardly 0.5% of viewers paid. We made a minor (PSYCHOLOGICAL) change and the conversion increased by 20X. We changed the pricing to an angel number - 111, 222, 333, 555. 1. Those who believe in astrology do believe in angel numbers - a big overlap of audience. 2. Angel numbers give people a sense of hope that something good is going to happen ➡ so when they enter 111 on their UPI app they feel that they are actually manifesting their dreams by taking that action ➡ in return for which they will get a divine help(through astro consultation). Guess what? This is just 0.1% of what we do at What Customer Thinks Consulting. We transform your marketing game to a whole different level - or as we internally call it "psycho level"!