This collection of voices from the EV industry is always a lot of fun to engage with. Thank you to Chase Drum for the invitation to once again be on the Grid Connections podcast alongside Loren McDonald and John McElroy to discuss the halfway point of 2024 and where our predictions for this year landed. I was concerned at the beginning of the year that EV hype would lose steam and in ways we're seeing that, but it only invites the opportunity to be more thoughtful in how we position EVs to the general public. We are past the early adopters, so now is time to get serious about how we show everyone how EVs fit into their lives in a way that it easy to understand. That means focusing on the "electric fuel" experience, not just trying to sell cars that run on electricity. #chargeway #electriccars #electricvehicles #electricfuel #evcharging #charginginfrastructure #chargingstations #chargingstation #energy #energysector #cleanenergy #utilities #utilityindustry #evsales #autosales #communication #customerexperience #userexperience
Business Development professional with strong enterprise and partnerships experience along with a passion for electric vehicles.
🚗⚡️🔋 How Can Automakers Stand Out and Sell More EVs? 🚗⚡️🔋 Really enjoyed my conversation with John McElroy, Loren McDonald and Matt Teske on today's episode of the Grid Connections podcast. We looked back at some of the predictions we had for EVs and the #EV industry in 2024. We reviewed our previous predictions for the EV market in 2024. Some of our forecasts have come true, while others (including mine) were a bit off. 🤷♂️ In this clip, we delve into the challenges automakers face in aligning their core brand identities and engineering strengths with the shift to electrification. Without a clear EV-focused brand positioning, it's not only tougher for manufacturers to deliver a compelling product, but also harder to effectively market its benefits to consumers. #ElectricVehicles #EV #AutomotiveIndustry #Sustainability #Innovation #EVMarketing #FutureOfMobility
Grid Connections
6mo
Thanks Matt, enjoyed the conversation as well! Watch the full video on youtube: https://gridconnections.fm/youtube-37 Prefer Audio only? Listen on Apple Podcasts: https://gridconnections.fm/apple-podcasts-37 or Spotify: https://gridconnections.fm/spotify-podcasts-37
Kyle Blake
6mo
Nice work Matt!
Senior Analyst, Global Automotive Practice - TechInsights
6moThis is such a poignant point. When I think of the following brands, I instinctively think of the following engines: Chevrolet: Small-block V8 BMW: Inline-6 Porsche: Flat-6 Subaru: Flat-4 Mazda: Rotary Dodge: Hemi V8 Ram: Cummins EV's basically all drive the same, just to varying degrees. They're all torquey and silent for the most part, just by order of magnitude one way or the other. The era of EVs is creating an existential crisis for some brands, but a great opportunity for others.