🚗⚡️🔋 How Can Automakers Stand Out and Sell More EVs? 🚗⚡️🔋
Really enjoyed my conversation with John McElroy, Loren McDonald and Matt Teske on today's episode of the Grid Connections podcast. We looked back at some of the predictions we had for EVs and the #EV industry in 2024. We reviewed our previous predictions for the EV market in 2024. Some of our forecasts have come true, while others (including mine) were a bit off. 🤷♂️
In this clip, we delve into the challenges automakers face in aligning their core brand identities and engineering strengths with the shift to electrification. Without a clear EV-focused brand positioning, it's not only tougher for manufacturers to deliver a compelling product, but also harder to effectively market its benefits to consumers.
#ElectricVehicles#EV#AutomotiveIndustry#Sustainability#Innovation#EVMarketing#FutureOfMobility
What is the displacement of it? Is it rotary? Is, I mean, just, there's this very
interesting and very complex catalog of how automakers have taken mechanical
engineering and differentiated themselves and leveraged oil and gas to make that
possible. And then they've applied that to their
branding. And then to your point about design
language and what is, what does a brand represent at the aesthetic side of it? It's been a very complex blend of product
development for a very long time that has created a. to in my opinion an emotional product that
people buy into and it becomes a part of their identity and through electrification
we have removed as we talk about so often a great deal of that complexity and wow
the maintenance is reduced by so much but then these engineers and these auto brands
are saying yeah, yeah, that's that's true. That's great. So What are we now? Because now we're all sourcing prismatic
cells or cylindrical cells from Panasonic or or whoever it might be, okay, fine, we
have an electric motor. What's the differentiation of that? Well, it's a rotor and a stator and ours
is behind the axle. but the gear heads are like, I mean, V8
sounds fun to some people. It's got a hemi. I mean, like however you want to go about
it is, you know, it's been fun for years, but to Loren's point, it's like, it just,
it kind of just goes in one ear and out the other for some people because then
they buy it for that. Yeah. But, but it's still been a marketing
talking point. what... hugely important. Increasingly now, the whole user
interface, how easy it, you know, can you bring your digital world seamlessly into
your car with you? How does it work with you? And how complicated or how simple is it? That's far more meaningful to people
today. So yeah, you know, the days of, you know,
big block V8s thundering down Woodward Avenue, that doesn't resonate with the
public anymore. And in reality, it never did for the mass
market in terms of what they were buying. So there's huge opportunity with electric
cars. And Tesla is the prime example of that. It came blown into the market, flattened a
good chunk of the luxury market in a totally new and different way. And it's up to the legacies now to figure
out how to do the same thing. Well, and John, to that point, what they
have to figure out is they're reimagining the core competency and the heritage of
what their brands have been, not being mechanical engineering, not being around
the big loud, that's the thing too, is even the sensory experience of the brand
that they've built for a century. We are taking away the sound, we are
taking away the feel of a rumble. I mean, there are things that we hear this
all the time, the smell. Right? No. so like, that's, that's why I'm talking
about that's that, but that, that's why it works so well for them Loren, you were bringing it up. I mean, Hyundai, Kia, Genesis, they're
rocking it. I mean, if you had told me pre -COVID that
in five years, people would be paying $60 ,000 for a Kia, I would have laughed at
you. You don't know what you're talking about. And they have been brilliant, Kia and
Hyundai, at going, hey, here's our opportunity. Toyota's dragging its feet. Honda's trying to figure out what to do. Nissan, they tried. They're not even in the picture. Here's our chance, because those are the
people who cross shop our cars. It's not the Detroit three, it's the
Japanese who cross shop to an extent, maybe Volkswagen. So they took the bull by the horns and
they've run with it. I don't think they're making any money on
it, but man, have they changed people's perceptions of their brand. And now they're perceived as one of the
leaders in electrification, at least amongst the legacies.
Business Development professional with strong enterprise and partnerships experience along with a passion for electric vehicles.
🚗⚡️🔋 How Can Automakers Stand Out and Sell More EVs? 🚗⚡️🔋
Really enjoyed my conversation with John McElroy, Loren McDonald and Matt Teske on today's episode of the Grid Connections podcast. We looked back at some of the predictions we had for EVs and the #EV industry in 2024. We reviewed our previous predictions for the EV market in 2024. Some of our forecasts have come true, while others (including mine) were a bit off. 🤷♂️
In this clip, we delve into the challenges automakers face in aligning their core brand identities and engineering strengths with the shift to electrification. Without a clear EV-focused brand positioning, it's not only tougher for manufacturers to deliver a compelling product, but also harder to effectively market its benefits to consumers.
#ElectricVehicles#EV#AutomotiveIndustry#Sustainability#Innovation#EVMarketing#FutureOfMobility
The wait is over! Deep Tech Talk is back with a bang as we launch Season 4, and trust us—you don’t want to miss this.
Kicking things off in Episode 1, our brilliant hosts, Chris and Sarah, take you on a thrilling ride through the automotive industry’s electrifying transformation. Why are iconic brands like Nissan Motor Corporation, JLR, Alfa Laval, Vauxhall Motors Ltd, and more going full throttle into the EV game? What’s driving these legendary automakers to blend their rich heritage with cutting-edge innovation?
This is more than just a podcast—it’s your VIP pass to the frontlines of the EV revolution. We’re peeling back the layers of strategy, ambition, and challenges shaping the future of mobility.
Ready to dive in? 🎙️ Click here-https://lnkd.in/g-SEQ4QW and power up your knowledge of the deep tech world!
#EVs#GreenVehicles#ElectricVehicles#DeepTechPodcast#WeeklyPodcast#DeepTech#BIS
🔋 What does the future look like for Electric Vehicles?
Recently, my colleague Brian Collie, Senior Partner & Managing Director, sat down with Georgie Frost, host of BCG’s So What? podcast, to discuss where the industry is headed. Although the road is winding, there's much to look forward to!
📈 Sales in the US grew by 50% in 2023 and according to BCG research, almost 40% of the population in the US plans to buy an electric vehicle as their next car. In Europe, we believe that battery electric vehicles will account for 55-60% of new vehicle sales by 2030.
🎧 Listen to the full podcast here to learn more about what the future holds for EVs: https://lnkd.in/griX56um#ElectricVehicles#BCGAuto
The wait is over! Deep Tech Talk is back with a bang as we launch Season 4, and trust us—you don’t want to miss this.
Kicking things off in Episode 1, our brilliant hosts, Chris and Sarah, take you on a thrilling ride through the automotive industry’s electrifying transformation. Why are iconic brands like Nissan Motor Corporation, JLR, Alfa Laval, Vauxhall Motors Ltd, and more going full throttle into the EV game? What’s driving these legendary automakers to blend their rich heritage with cutting-edge innovation?
This is more than just a podcast—it’s your VIP pass to the frontlines of the EV revolution. We’re peeling back the layers of strategy, ambition, and challenges shaping the future of mobility.
Ready to dive in? 🎙️ Click here-https://lnkd.in/g-SEQ4QW and power up your knowledge of the deep tech world!
#EVs#GreenVehicles#ElectricVehicles#DeepTechPodcast#WeeklyPodcast#DeepTech#BIS
⚡️🚗🔋 What makes #EV#Charging difficult? Is there an advantage for #auto#OEMs to move away from #CCS to Tesla’s #NACS charging port? ⚡️🚗🔋
In this week’s episode of the Grid Connections podcast, Jonny Lieberman and I dive into the current challenges of charging an EV and the pivotal shift from the CCS 2 charging standard to Tesla's NACS charging system. Jonny shares his perspective as someone who owns a Rivian and is always testing new #EVs.
Whether you're an EV enthusiast, or just curious about the future of transportation, this episode is a must-watch! 🔋
👉 Check out this clip and join the conversation. What do you think the future of EV Charging is?
#EVs#ElectricVehicles#Sustainability#GridConnections#Tesla#Rivian#ChargingStandards#Innovation#FutureOfTransportation#Podcast
🎙️ New Episode Alert! 🎙️
In the latest episode of The Current Review Podcast, Andrew Lambrecht and I dive into some of the biggest topics shaping the EV industry today:
🔸 The Politics of EVs: With a new Trump presidency, what does the future hold for electric vehicles? We explore the potential impact and the complex relationship between Elon Musk and U.S. manufacturing.
🔸 Ford F-150 Lightning Shutdown: Why is one of America’s most iconic trucks hitting the brakes on production? We discuss Ford's value challenges and what it means for them to bring an affordable EV to market.
🔸 Affordable EVs Are Here! We’re excited to reveal why GM’s new Equinox EV could be a game-changer for budget-conscious drivers—proving that EVs aren't just for the 1%!
Tune in to discover why these shifts could redefine the future of driving and make EVs accessible to everyone. 🌍⚡
🎧 Listen now on Spotify (https://lnkd.in/ey4H2QbE) or YouTube (https://lnkd.in/eVauGsgf) and join the conversation!
#ElectricVehicles#EV#Podcast#FordF150Lightning#EquinoxEV#EVIndustry#ElectricFuture#CurrentReviewPodcast
🎙️ New Episode Alert: The FWRD Podcast 🎙️
The automotive industry is evolving faster than ever, and in this episode of the FWRD Podcast, I had the pleasure of sitting down with Randy Kobat from RepairPal on Demand to uncover the trends and challenges reshaping our industry.
💡 Here’s what you’ll learn:
🚗 Innovative reconditioning solutions to maximize profitability.
📉 The impact of rising interest rates on used car pricing.
🚙 Why SUVs and trucks are dominating the market.
🔋 The future of EV battery evaluations and advanced safety equipment calibration.
With over 25 years of expertise, Randy offers actionable insights and predictions that every dealer, fixed ops professional, and service advisor needs to hear.
Don’t miss this deep dive into the future of automotive. 🌟
https://lnkd.in/eYhUm3b9APCO Holdings, LLCGWC Warranty (an APCO Holdings brand)EasyCare#AutomotiveIndustry#FWRDPodcast#UsedCars#FixedOps#ElectricVehicles#Trends#Innovation#Leadership
