Articles by Matt
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Marketing the Electric Car to Americans
Marketing the Electric Car to Americans
Meet the Taylor's. They live in Ohio.
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How the Smartphone Changed the Auto Industry
How the Smartphone Changed the Auto Industry
Not long ago, every teenager in the United States counted down the days to their 16th birthday. It was a rite of…
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Activity
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The soft grand opening of IONNA’s first station in North Carolina was today. While not all of us could be there in person, Chargeway has everyone…
The soft grand opening of IONNA’s first station in North Carolina was today. While not all of us could be there in person, Chargeway has everyone…
Shared by Matt Teske
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Ever wondered what it's like to film with John Malkovich? It's like trying to direct a tornado with a script—unpredictable, thrilling, and somehow…
Ever wondered what it's like to film with John Malkovich? It's like trying to direct a tornado with a script—unpredictable, thrilling, and somehow…
Liked by Matt Teske
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Visit the #EVolveNY team at the Buffalo Auto Show from January 30-February 2 to learn how they are making it easy to travel in an EV by installing…
Visit the #EVolveNY team at the Buffalo Auto Show from January 30-February 2 to learn how they are making it easy to travel in an EV by installing…
Liked by Matt Teske
Experience
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Education
Volunteer Experience
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Strategic Advisor - Automotive & Energy Branding
epigraph
- Present 3 years 10 months
Environment
Contributing guidance, insights and thought leadership on best practices in automotive and energy branding in order to inspire productive change and speed humanity's transition to more sustainable methods of transportation and energy usage.
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Strategic Advisor
Oregon Electric Vehicle Collaborative
- 3 years
Environment
Publications
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American Guru
Mod Magazine (France)
International profile of my personal background in automotive marketing along with details about Teske Design's portfolio and capabilities.
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I Love My Car
Newsweek Magazine
Featured as a premier custom vehicle builder and automotive marketing consultant.
Projects
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Chevrolet Jolt EV
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See projectThe electric vehicle (EV) segment is growing, but not quickly since traditional automotive manufacturers have only developed a few options. The narrative consumers continue to hear is that more EV options would be produced, but there is no demand. The Chevrolet Jolt EV project was developed to disprove this narrative.
The media and consumers have little to be excited about in the EV segment, thus disruptive newcomers such as Tesla Motors get a great deal of attention. My assertion is…The electric vehicle (EV) segment is growing, but not quickly since traditional automotive manufacturers have only developed a few options. The narrative consumers continue to hear is that more EV options would be produced, but there is no demand. The Chevrolet Jolt EV project was developed to disprove this narrative.
The media and consumers have little to be excited about in the EV segment, thus disruptive newcomers such as Tesla Motors get a great deal of attention. My assertion is that it is not the Tesla brand, but their approach that is the reason for success. The lines of thousands of consumers that placed deposits for the Model 3 is the proof. Thus, through the Chevrolet Jolt EV project I wanted to create a data driven case study to prove the following:
- There is great demand for more EVs from traditional OEMs, but little variety exists
- There is an ideal combination to create excitement for EVs:
1. Compelling design
2. Long range of 200+ miles
3. DC fast charging must be included
4. Robust charing infrastructure to support long distance travel
- Tesla's success is not due to their brand, it is because their model is correct
The result: within the first 48 hours the Chevrolet Jolt EV website reached all 50 states, over 120 countries worldwide, and over 20,000 hand raisers expressed interest in the vehicle. The data proved my theory: produce compelling EV variety equipped with DC fast charging supported by infrastructure, consumers will line up to purchase the vehicles.
Will the Chevrolet Jolt EV be produced? I truly hope so. Regardless, the media and consumers now have a data driven case study that proves EV variety is in demand. The brands that step up with new EVs that meet consumer needs will see a great deal of success.
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OREGON VEHICLE DEALER ASSOCIATION
What is the Oregon Vehicle Dealer Association? Welcome to the Oregon Vehicle Dealer Association (OVDA), where we champion the power of unity and collective action. Your unwavering support is the driving force behind our efforts, and for that, we extend our heartfelt gratitude. As an OVDA member, you unlock a multitude of benefits tailored to elevate your dealership's success: $1,200 Auction Credits: Gain access to $1,200 in auction credits with your OVDA membership, providing you with a significant cost-saving advantage at vehicle auctions. These credits empower you to secure more profitable deals and bolster your business's bottom line. Support from OVDA Staff: Our dedicated team is at your service, ready to provide assistance, guidance, and support whenever you need it. Whether you're seeking expert advice or navigating challenges in dealership operations, we're here to help you succeed. Discounts on All Forms and Forms Services Advocacy at the Capitol and DMV Business Regulation Office: Your OVDA dues enable us to advocate tirelessly on your behalf during legislative and regulatory proceedings. We maintain a robust relationship with lawmakers, policymakers, and regulators to ensure that your interests are effectively protected and represented. From the Capitol Building to the DMV Business Regulation Office, we stand as your voice, drawing upon our experience and influence to advocate vigorously for you. Small Group Insurance - Discounts and Special Packages: As an OVDA member, you gain access to exclusive small group insurance discounts and special packages, further enhancing your dealership's financial stability. Special Member Packages for "Get MyAuto" · DMS By Get My Auto- Get My Auto's DMS+ is the complete dealership management system you need to streamline your sales, finance, and admin processes. Our cloud-based platform is tailored to handle retail and wholesale transactions of all types, and comes equipped with features like Desking, F&I, Contracts & Forms, Credit Checks, and more. Simplify and optimize your dealership operations with DMS+. · CRM By Get My Auto · VMS By Get My Auto · VIN By Get My Auto We invite you to play an active and indispensable role in OVDA's legislative endeavors. Your input, support, and engagement are paramount in ensuring that the interests of vehicle dealers in Oregon are well-represented and protected. Should you have any questions, suggestions, or desire deeper involvement in our advocacy efforts, please don't hesitate to reach out. Your active participation is fundamental, and we are here to facilitate and support your involvement every step of the way. Thank you for your membership and unwavering dedication to the Oregon Vehicle Dealer Association. Together, let's continue to drive positive change and make a lasting difference in our industry. If you're not yet a member, we urge you to consider joining us today by clicking the link below:
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Martin Romjue
Today's exciting topic: Vehicle Titling! Automotive Fleet posted a long- overdue article about digital advances that can speed up the titling process for fleets and anyone remarketing, reselling, or re-registering a vehicle. It includes information from the ARA - Automotive Remarketing Alliance's annual conference in August that introduced eSTART, a coalition aiming to modernize title registration across every state. Translation: Less hassle, shorter waits, and saved time. How excititling! https://lnkd.in/gFMa99iV
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Steer
Reducing scope 3 emissions by bringing down employee car use is a key concern for many private sector companies and in no industry more than California’s cornerstone tech sector. Here, Los Angeles-based Steer Principal Consultant Parama Ghosh Roy discusses our approach to helping some of the world’s most recognizable brands use TDM to tackle this issue both on the US West Coast and further afield. How do we help these forward-thinking multinationals smooth their journey to Net Zero? Read below to find out more. https://lnkd.in/ebs9yZX9
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Colin Richardson
A DUOPOLY and more...how about the Tekion Corp alternative? CDK's future is in jeopardy. Both CDK Global and The Reynolds and Reynolds Company have settled class action anti-trust cases. There is also the PENDING $395M lawsuit (https://lnkd.in/gErDRUCp) from software vendors accusing CDK of violating antitrust law by suppressing competition. Expect similar from Reynolds dealers in the near future. CDK will pay $100M while in 2018 Reynolds settled for $30M. CDK and Reynolds both denied the claims and did not admit wrongdoing in the settlement :) :) They got off easy, after decades of over-charging and operating as a duopoly. There is also the outstanding issue of compensation to dealers affected by the recent cyberattack and Asbury Automotive Group (August 2024) suing CDK for disrupting their transition to Tekion Corp (industry leader in technology and ethics). Note....."The plaintiffs' lawyers said they would seek up to 33% of the combined settlement funds from CDK and Reynolds for legal fees, or about $34 million". The next move for all CDK and Reynolds dealers? The most advanced, user-friendly, customer-focused DMS disruptor on the planet.....Tekion Corp!! www.tekion.com PLEASE NOTE: We are currently soliciting for OEM, DEALER GROUP, SUPPLIER, SaaS contracts/other projects. Feel free to reach out to me directly. 416.993.9356 [email protected] #automotive #automotiveindustry #innovation #branding #technology #business #leadership #disruptor #tekion
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Michael Szudarek
According to the Detroit Free Press, automakers have made little progress in repairing the oldest PASCARS that have potentially life-threatening defects. And it's an issue that's costing NA manufacturers billions per year. In Michigan alone, there are more than 1.5 million cars and trucks on the road today that have unrepaired safety defects (2024 Carfax analysis of vehicle recall and registration data).
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Jerry Hirsch
Great perspective on what is really happening in the EV market from Laurence Iliff of Automotive News. One takeaway: Auto sales act like other free markets and prices rise and fall with demand for EVs two. Incentives near $9k or more lower the price to attract buyers. OEMs at some point need to have vehicles that sell without such huge discounts.
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Abhivandan Nagia
Trailer Source RV Expands Product Lineup with Exclusive RV Dealership Deal: Trailer Source RV This strategic move is anticipated to benefit customers by providing a broader range of options, including RVs for sale, cargo trailers for sale, and additional RV trailer choices. With this partnership, Trailer Source RV aims to solidify … Continue reading → #Business #Services #TransportationLogistics
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Jim Bianchi
Auto execs: The revamped Center for Automotive Research #CARMBS will dissect issues that matter, expand your network and enhance your career. The North American auto industry’s top thought leadership event, here are some highlights you can expect, including General Motors President Mark Reuss: https://bit.ly/45kqDpF #automotive #thoughtleadership
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Electrification Coalition
As the automotive sector continues to move toward greater levels of electrification, all automakers—both EV-only and others—will play an essential role, meaning dealers will be crucial players to understand and work with. In collaboration with Atlas Public Policy, a new report summarizes interviews with dealers throughout the United States about their perspectives, experiences, and outlooks on EVs. The goal was to understand and identify solutions that could improve both consumer and dealer experiences with EVs. Read the full report here: https://lnkd.in/gFZPSu6Y
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Dr. Michael Russell, DBA, MBA
General Motors Chair Mary Barra's decision to align GM's Electric Vehicle (EV) production target with market realities is strategic. The slow EV adoption rate is attributed to high purchase prices, maintenance costs exceeding gas vehicles, and the absence of a widespread charging infrastructure. Hybrid vehicles with gasoline backup are gaining traction for their affordability and convenience. To enhance EV sales, pricing parity with gas vehicles and the accelerated development of second-generation EV batteries are crucial. #generalmotors #gm #electricvehicles #evbatteries Read more: https://lnkd.in/ej5GDzC4
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Martin Romjue
Ford Pro will host a useful webinar for #fleetmanagers on Fleet Management Strategies on how to keep fleet vehicles running for longer times with lower costs. Topics include: Replace #fleetvehicles at the right time, use #fleetfinancing to free up capital, manage #fleetoperations efficiently, coach #fleetdrivers based on #fleetvehicledata, and use #fleettechnology to ease #fleetmanagement. You can never know enough. Register here: https://lnkd.in/gGJckVAn
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One View, Inc.
Don't miss out on One View's insightful eBook, "A Dealership's Guide to Data Redundancy in Automotive Dealerships," to learn more about WHAT data should be backed up and WHY each of these pieces are important! ✨ Highlights: 🚀 Discover the importance of data archiving and what to archive each month. 📄 Review specific reports should be backed up each month and why these are important. 🔍 Evaluate who should be backing these up, and what format they should be kept. ⚖️ Learn how to implement checks and balances to ensure this process occurs monthly. https://buff.ly/3YT1IIA #Automotive #DocumentManagement #DataRedundancy #BusinessContinuity #eBook
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AUTO Connected Car News
EVs Are Getting More Popular with Blue & Red Owners—Political Divide Narrows https://lnkd.in/gHS6cdBc auto connected car newsA recent study by AutoPacific, the automotive research and consulting firm, suggests that political identity—once a clear factor in electric vehicle (EV) ownership—may be playing a smaller role in the future acceptance of EVs. The 2024 EV Consumer Insights Study, which surveyed over 12,000 EV owners, potential buyers, and those who reject EVs, found that while early EV adopters skewed left politically, interest in EVs is now spreading across a broader audience as these vehicles become more mainstream and accessible. The findings indicate that EVs continue to gain traction despite the political divides of recent years. With sales and market
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AUTO Connected Car News
EVs Are Getting More Popular with Blue & Red Owners—Political Divide Narrows https://lnkd.in/gHS6cdBc auto connected car newsA recent study by AutoPacific, the automotive research and consulting firm, suggests that political identity—once a clear factor in electric vehicle (EV) ownership—may be playing a smaller role in the future acceptance of EVs. The 2024 EV Consumer Insights Study, which surveyed over 12,000 EV owners, potential buyers, and those who reject EVs, found that while early EV adopters skewed left politically, interest in EVs is now spreading across a broader audience as these vehicles become more mainstream and accessible. The findings indicate that EVs continue to gain traction despite the political divides of recent years. With sales and market
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Lynn Walford
Cicadas Can Bug Drivers: Safety Suggestions from AAA https://lnkd.in/gqcSVjUG auto connected car newsAccording to AAA automotive experts, cicadas’ attraction to heat can lead to vehicle overheating and air flow issues. As drivers return to work and prepare for summer travel, experts are offering tips to on how to keep your car clean and also avoid costly vehicle repairs. “While cicadas are harmless, they can cause quite a bit of damage externally and internally to vehicles,” says Chris Storms, District Director for AAA Car Care. “Drivers are urged to take proactive steps to protect their vehicles while cicadas are in the area.” AAA offers the following tips to keep your vehicle cicada free: Protect
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Tu Le
John McElroy - truth teller. 👇🏽👇🏽👇🏽 BYD is the beast thats bullied their way into a dominant position in not only the 🌎 NEV sector with loads of sales in both #BEVs & #PHEVs. 3.02M to be precise in 2023. They also happen to be the 2nd largest battery maker on the planet. I don’t care if your company plays in the automotive space or not, #BYD should be studied by all sectors for what they’ve been able to accomplish already. And believe me, they are just getting started. #SinoAutoInsights #ChinaEVsandMore #EVs #AVs #electricvehicles #autonomousvehicles #mobility #chips #silicon #connected #shared #electricifcation #cleanenergy
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Ron Morrison
BREAKING NEWS!! "INDUSTRY FIRST"... today, Vehicle Exchange 2.0 did something for a Honda dealership that has NEVER been done - automatically - before in our industry. As designed, VEX2.0 helped the dealership to do an exchange (acquisition/sale), with a customers' vehicle that the dealership had no idea about previously. VEX2.0 will OUT PERFORM ANY Vehicle Exchange / Sales-In-Service strategy by 30%+. Been wanting to put in a Vehicle Exchange Department? VEX2.0 will give your dealership a World Class highly functioning BDC in less than 1 week, in some cases in less than 3 days. It's doing it now for other dealerships. Dealerships are signing up for it everyday. It's EXCLUSIVE. First come, First serve. You say you need to sell more cars... is that just lip service on your part? DM me and let us show you the most revolutionary and powerful vehicle acquisition and sales suite in the market! Don't trust us. Test us. www.pureinfluencer.com
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Car Dealership Guy
NEWS: Less than 33% of dealers are happy with their data insights… Plus, Toyota is under major scrutiny ahead of this week’s earnings call and the Detroit 3 are being forced to make tough decisions about their EV ambitions… Today’s top 3 stories in automotive: 1. A new study from Cox Automotive Inc. looks at how dealers can start getting the real benefits of data-driven insights… https://lnkd.in/gP4XkDV6 2. The cracks are beginning to show in Toyota's once-impenetrable armor… https://lnkd.in/g52Rcp4B 3. OEMs are following the money and retooling their EV plans as the early adopter phase approaches its end… https://lnkd.in/gBb_pfaA Read today’s automotive news, brought to you by Auto Hauler Exchange: https://lnkd.in/gQjTScYZ
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