More Staffing’s Post

Crafting Success: The Power of Strategic Planning in GTM At 30Sixty Tech, we firmly believe that a robust Go-to-Market (GTM) strategy is rooted in meticulous planning and brand health. Just as a tree thrives when its roots are strong, a brand flourishes when its internal systems, processes, and identity are aligned and prepared for market challenges. The journey to market success begins within—by understanding your product, your target audience, and the unique value you bring. This internal clarity ensures that when your brand enters the market, it doesn’t just make a debut; it commands attention, builds trust, and creates lasting impact. Here’s how we help brands grow stronger: - Strategic Planning: From defining target markets to streamlining operations, we ensure every detail is covered. - Holistic Approach: Aligning brand identity, messaging, and market positioning for a cohesive launch. - Sustained Growth: Beyond the launch, we focus on building long-term success through strategic market insights and data-driven decisions. Remember, a strong GTM strategy is more than just hitting the market; it’s about entering with purpose, power, and precision. Let’s collaborate to build not just a brand, but a legacy. Ready to take the leap? Let’s talk GTM! #GTMStrategy #BrandGrowth #StrategicPlanning #30SixtyTech #FMCG

🚀 Unlock the Power of a Cohesive Brand Ecosystem! 🚀 Is your brand's messaging falling flat? If you're juggling multiple channels, partners, and customer touchpoints, you need a strategy that ties it all together. The solution? A Brand Ecosystem. It's more than just a buzzword—it's the roadmap to building a seamless marketing and communication strategy that gets results. In this Retail Voodoo’s insight, we dive into: 🔍 How to align your brand’s story across every platform 🎯 Tips for consistent, strategic marketing 📈 Ways to elevate your customer engagement and loyalty Your brand is unique—so why rely on disconnected marketing tactics? 💡 Discover how to build a strong, unified brand presence that drives business growth. Whether you're a CMO, brand manager, or entrepreneur, this guide will help you stand out in today’s crowded market. 👉 Read the full article and start transforming your brand's ecosystem today! https://lnkd.in/gVqaR7Mb

The forecasts you’re creating won’t scale your DTC brand to the new heights you think they will… Without the right actions to follow them up. Too often I see DTC brands  👉 Create forecasts of their desired future state,  👉 Distribute it across the management team,  👉 Then sit back and assume the numbers are just going to "happen."      A forecast is a planning tool that gives managers visibility into the ACTIONS their team must take to create the forecast.    Forecasts become reality in one of two ways  1️⃣ Luck - I don't recommend building a business upon this method  2️⃣ PEOPLE planning and executing activities that drive and create the numbers contained within the forecast.    DTC brand founders, my call to action for you is this -    The next time you create a forecast, sit down with your management team and make a list of the activities that PEOPLE in your company will take to CREATE the forecast in reality.    This simple framework will propel your brand's scale forward like never before. -- Did you find this post helpful? If so, consider resharing it and giving me Jon Blair a follow.

Are you chasing the market trying to tap into new trends or fads for growth? Have you stopped to ask yourself if they're relevant for your consumer? Or, if you're trying to attract a new consumer, what the right way to leverage those trends or fads is? If you haven't, you might be disappointed when the results come in. If you're not strategic about WHO you're targeting and in WHICH PHASE of his or her lifecycle, things could fall flat. #Strategy #CEO #Founders #CX #Growth

Filling the Void 📢 Understanding customers' perceptions is critical to business success. You may have an amazing positioning statement, but if the customer isn't aligned, it's worthless. During a recent brand review I led, a void was revealed. 🔦 Customers didn't really know us, and if they did, it was the wrong things. 🔦 The void was limiting growth; myths were circulating and filling it. 💡 I now knew the first problem we had to solve. 📢 It's important to know what your customer thinks. 💡 Only then can you understand what needs to change. Our campaign focused on brand awareness. 🎯 An updated and re-energized brand was the goal. ✅ The brand became relevant, consistent, and compelling. ✅ Brand awareness doubled in year 1. ✅ Myths were overshadowed by new brand messaging. ❓ Do you know what your customers think? ❓ Do you have a brand void? ❓ Is it being filled with assumption & misconception?

As a mature business at $10M+, you deeply understand your brand. Yet, there's an Inflection Point where an outside objective perspective becomes invaluable. Even with an in-house marketing team, there are stages when growth stalls. Which strategic result calls to you when you think of a mature brand that has lost its branding mojo? - Strategic Purpose Articulation: Craft an advanced purpose narrative across diverse marketing channels. - Authenticity in Practice: Implement advanced transparency practices, to communicate your brand's dedication to your well-informed stakeholder base. - Advanced Audience Connection: Conduct in-depth market research to understand your evolved audience's values. Develop campaigns that deeply resonate, fostering a sense of shared purpose. - Impactful Measurement Metrics: Share refined purpose metrics of your brand's achievements and contributions. - Profit-Purpose Integration: Clearly articulate how your brand's purpose enhances its value proposition. - Trust Building Through Transparency Excellence: Engage in sophisticated openness with your discerning consumers. Foster a sense of accountability for growth trajectory. Before reaching that next plateau, be a bold leader selling creative and strategic brand ideas across the organization with me beside you serving as your champion disruptor! Our Brand Inflection Campaign is a customized branding bundle. Reach out to talk! #purposedriven #brandstrategy #outdoorindustry

Looking for ways to strengthen your brand's connection with employees and clients? Big brands are showing us how it's done with online merch stores. 🌟 From fostering loyalty to creating memorable experiences, merch stores are a game-changer in today’s business world. 💡 Learn how top companies are leveraging this strategy to make their mark—and how you can too. 💻 Read the blog: https://bit.ly/3YUIjXg

At BrandStorm, we know that a strong brand can have a transformational impact across all areas of your business. From boosting your marketing efforts to building long-term brand equity, a well-defined brand is the foundation for growth, customer loyalty, and market expansion. In our latest blog, we explore the 8 key areas where investing in your brand can generate measurable results and incredible ROI, including: 🚀 Supercharging your marketing performance 🤩 Standing out and winning against your competition 📉 Adapting to changing market conditions 🤝 Attracting and retaining top talent 💜 Building a purpose-driven brand culture that outperforms the rest by up to 300% 💹 Expanding into new markets with ease, just like global giants Amazon and Coca-Cola If you're looking to elevate your brand and drive lasting business success, this is a must-read! ⚡ 👇 Read the full blog now and learn how to create a brand that transforms your business! https://lnkd.in/exakkKtn #BrandStrategy #MarketingSuccess #BusinessGrowth #BrandStorm #ROI

I am always being asked what ROI or results should be expected when you invest in your brand. Our latest blog highlights 8 key ways a strong brand can fuel your business growth. 👇 #BrandStrategy #MarketingSuccess #BusinessGrowth #BrandStorming #brandROI

🔄 Mastering the Art of Rebranding: Expert Insights from 5 Marketing Leaders 🔄 In today’s fast-paced market, knowing when and how to refresh a brand can be the difference between staying relevant and losing touch with consumers. 🎯 In my latest article, I had the opportunity to sit down with 5 marketing experts to dive deep into the art of rebranding. Madeline Mordarski, Chief Marketing Officer at The Keyes Company shared valuable insights on when a company should consider rebranding and highlighted her favorite example of a successful rebrand. 👉 Read the full feature here: https://lnkd.in/eP6nSEdc