About
Are you ready to take the world by storm?
Brand purpose is the superpower behind…
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Articles by Rob
Contributions
Activity
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In a room full of peacocks be a penguin. Are these first direct brand guidelines the best of all time? The storytelling. The confidence of the…
In a room full of peacocks be a penguin. Are these first direct brand guidelines the best of all time? The storytelling. The confidence of the…
Liked by Rob Fryer
Experience
Education
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Farnborough College of Technology
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Farnborough, Date: 2004
Hampshire Course: Foundation Certificate in Health &
HNC Graphic Design Course. Safety in the Workplace
Gained HNC with Merit, Awarding body: Chartered Institute of
plus City & Guilds Certificate for 3D Studio Max Software. Environmental…Farnborough, Date: 2004
Hampshire Course: Foundation Certificate in Health &
HNC Graphic Design Course. Safety in the Workplace
Gained HNC with Merit, Awarding body: Chartered Institute of
plus City & Guilds Certificate for 3D Studio Max Software. Environmental Heath -
1 Year Foundation Engineering Course.
Date: 2003
1998: Tomlinscote Secondary School, Frimley, Surrey. Course: Viz 4 - level1
2 A levels gained in Art & Design and Graphical Awarding body: Axtec CAD Limited; Course: Design & animation using 3D Studio
8 GCSE gained including Art & Design, English, Maths and
…1 Year Foundation Engineering Course.
Date: 2003
1998: Tomlinscote Secondary School, Frimley, Surrey. Course: Viz 4 - level1
2 A levels gained in Art & Design and Graphical Awarding body: Axtec CAD Limited; Course: Design & animation using 3D Studio
8 GCSE gained including Art & Design, English, Maths and
Awarding body: NCFE
science -
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Farnborough, Date: 2004
Hampshire Course: Foundation Certificate in Health &
HNC Graphic Design Course. Gained HNC with Merit, Safety in the Workplace
plus City & Guilds Certificate for 3D Studio Max Software. Awarding body: Chartered Institute of
Environmental…Farnborough, Date: 2004
Hampshire Course: Foundation Certificate in Health &
HNC Graphic Design Course. Gained HNC with Merit, Safety in the Workplace
plus City & Guilds Certificate for 3D Studio Max Software. Awarding body: Chartered Institute of
Environmental Heath
Publications
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I have a logo, so I have a brand - Right?
BrandStorm Blog
Most start with a logo or brand mark when thinking about their brand, however your brand journey should start right from your business idea and the foundations of your business
When looking to build your brand, think about that initial spark that spurred you to go out there and start your own business. This will give you a pretty clear grounding on your why and setting your brand values, what you stand for and why you matter to your target audience. Only then can you really start to…Most start with a logo or brand mark when thinking about their brand, however your brand journey should start right from your business idea and the foundations of your business
When looking to build your brand, think about that initial spark that spurred you to go out there and start your own business. This will give you a pretty clear grounding on your why and setting your brand values, what you stand for and why you matter to your target audience. Only then can you really start to think about getting your logo and identity designed.
Read our blog post that shows the differences between a logo and a brand.
Projects
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Logo design and brand development for Denyer Classic Cars
- Present
Sammy Denyer has a wealth of experience in restoring, maintaining and modifying classic and prestigious motor vehicles. Now with a dedicated facility, he wanted a new logo to represent the quality of his work and business. The simple and classic looking logo type gives his business that high end quality feel that he was after.
We have continued working with Sammy to help build his brand. This work includes a brand new website for him in a retro 1920s style to harp back to the "golden…Sammy Denyer has a wealth of experience in restoring, maintaining and modifying classic and prestigious motor vehicles. Now with a dedicated facility, he wanted a new logo to represent the quality of his work and business. The simple and classic looking logo type gives his business that high end quality feel that he was after.
We have continued working with Sammy to help build his brand. This work includes a brand new website for him in a retro 1920s style to harp back to the "golden era" of cars and this brand style also runs through the rest of his marketing and business stationery.
Having this professional brand image has helped Sammy recently win projects with Mercedes and leading auction houses. -
Brand development and Design support
- Present
Jankel are a leading global specialist in protection systems and armoured vehicles. Since 2016 when we undertook a full rebrand exercise with them, we continue to work closely with them producing a range of corporate and marketing comms that helps develop and enhance their brand.
In 2020 Jankel were ready to develop their brand further with another full brand review and overhaul to showcase their forward thinking approach as a global industry leader.
View our case study on how we…Jankel are a leading global specialist in protection systems and armoured vehicles. Since 2016 when we undertook a full rebrand exercise with them, we continue to work closely with them producing a range of corporate and marketing comms that helps develop and enhance their brand.
In 2020 Jankel were ready to develop their brand further with another full brand review and overhaul to showcase their forward thinking approach as a global industry leader.
View our case study on how we achieved this and what Chairman Andrew Jankel had to say about the difference it has made to the business. -
Rebrand for growing tech company
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OverBright are a digital transformation company, offering reliable, innovative Cloud, Networking, and Workspace solutions.
11 years ago, business partners Kevin and Aaron shared a vision as a technology leading-light, helping clients to be the best they can be. To serve clients with characteristic compassion and honesty and build a strong industry reputation.
Over these years they have enjoyed fast growth, however the work involved with working closely with more and more clients…OverBright are a digital transformation company, offering reliable, innovative Cloud, Networking, and Workspace solutions.
11 years ago, business partners Kevin and Aaron shared a vision as a technology leading-light, helping clients to be the best they can be. To serve clients with characteristic compassion and honesty and build a strong industry reputation.
Over these years they have enjoyed fast growth, however the work involved with working closely with more and more clients and focusing on growing teams means you can loose site of the core values that drove you to that initial success.
They approached BrandStorm as they felt the original reason they embarked on their journey was missing from the current visual brand and their internal communications. They needed to reconnect the business, their employees and clients with the earlier vision.
Kevin and Aaron approached us prior to the COVID Pandemic in 2020 and were worried about continuing the project in the midst of all that was going on. However read the case study to see why continuing and rebranding during the pandemic may have just been the perfect time.
Honors & Awards
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Level C Master Class - Certified Brand Specialist
Marty Neumeier
Recommendations received
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LinkedIn User
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As a twice student of Sarah McKay, I am thrilled to have an advanced copy of her new book (due for release 24 Dec)....there are many others…
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My toxic business trait is... ...going off on tangents to a prospect about how they could market their product. This is despite having little…
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Your brand strategy should fit on one page. But it shouldn’t live there. Over and over, I see brand strategies formed as endless decks. It’s been an…
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Such lovely comments from Corporate Escape Club member Ella Jaczynska PCC! We were delighted to host a Christmas do for local small consulting and…
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